RETAIL IN-STORE ADVERTISING….

Presented by:
Hitesh Patel
Sudhir Patel
Jayant Behra
Piyush Jain
Karan Soni

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POWERFUL
PURCHASING DECISION
INFLUENCE

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LOCATION
SPECIFIC
MESSAGING

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GET CLOSE TO
THE
CUSTOMER!!

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 70% of buying decision are taken in-
store

Importance to optimize Use innovation to create

your in-store presence innovative in-store environment

• When Stimulated

• Breaking Thru the Clutter

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In-Store Advertising methods

Interior digital signage

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Sampling & Demonstrations

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Advertising on Baskets & Trolleys

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Shelf
Display

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Off-Shelf Displays

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Cardboard
Display

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The most economic & Effective mode
of in-store advertisement is:

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The Epitome of
“Narrow Cost”
Advertising

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CHANGING MARKETING ENVIROMENT

The Loss of Effectiveness in the Traditional

Advertising Vehicles:
•TV
•Radio
•Print

Rethink Marketing Budgets Due to Dramatic

Changes in the Marketplace.
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Over 2/3 of All Brand Buying Decisions Are Made In-Store

Prior In-Store
Decisions Decisions
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Super Link SUPER MARKET RESERCH RESULTS

BRAND CATEGORY % SALES INCREASE

Due To In-store Ads
Ready to Eat Cereal 13.6%
Tea 9.7%
Laundry Detergent 19.0%
Toothpaste-pvt. Label 42.8%
Condensed Milk 7.1%
Potato Chips 3.8%
Juice 14.2%
Tomato Juice 18.5%
Toothpaste 3.4%

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 BENEFITS TO ADVERTISERS

INCREASED
SALES LOWER
TARGETED
REACH COST

GREATER IMPACT

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BENEFITS TO ADVERTISERS
INCREASED SALES
Advertising & Improve
Promotion Vehicle Communications
with
Retailers/Stores

OBJECTIVE
Value Added Influence Store
Retail Service Performance

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“The Only Place Where the Product,
Consumer, and Message All Come
Together”

Where 100% of the Cash Changes Hands

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!!!
YoU
nK
ThA