A PROJECT REPORT ON AVAILAIBILITY IN RURAL AND REMOTE MARKET FOR HINDUSTAN COCA-COLA PRIVATE LIMITED (PATNA) BY NAVNEET UNDER

THE GUIDENCE OF SANTOSH KUMAR (RTM)

IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTERS OF BUSINESS ADMINISTRATION (MBA) UNIVERSITY OF PUNE

THROUGH ASMs INSTITUTE OF PROFESSIONAL STUDIES (IPS), PIMPRI, PUNE-411018

EXECUTIVE SUMMARY
Coca-cola the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886.Coca-Cola Company is the worlds leading manufacturer , marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands .It sells beverage concentrates and syrups to bottling and canning operators, distributors fountain wholesalers and retailers. Coca-cola was first introduced by John Syth Pemberton,a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted Carmel coloured syrup in a three-legged brass kettle in his backyard he first distributed the product by carrying it in a jug down the streets to Jacobs pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by accident or otherwise, producing a drink that was proclaimed delicious and refreshing, a theme that continues to echo today whenever Coca-Cola is enjoyed. Coca-Cola is originated as a as a soda fountain beverages in 1886 selling for five cents a glass. Early growth was impressive ,but it was only when a strong bottling system developed that Coca-Cola become the world famous brand it is toda.Coca-cola was the leading soft drink brand in India until 1977,when it left rather than foreign regulation act(FERA) which governed the operations of foreign companies in India. In the new liberalised and deregulated environment in 1993,Coca-Cola made its re-entry into India through its 100% owned subsidiary ,HCCBPL,the Indian bottling arm of Coca-Cola Company. The main objective of this study lies in understanding the organization, studying and understanding the consumers perception and opinion about the product in rural market. Thus in a large rural economy like Indias, rural marketing has emerged as an important distinct internal sub-division within the marketing discipline. This sub-division clearly highlights the importance of rural marketing.