Cause Promotions: A corporation provides funds, in-kind contributions, or other corporate resources to increase awareness and concern about

a social cause or to support fundraising, participation, or volunteer recruitment for a cause.

Cause-Related Marketing: A corporation commits to making a contribution or donating a percentage of revenues to a specific cause based on product sales; most commonly, this offer is for an announced period of time, for a specific product, and for a specified charity.