Sensory

organs like eyes, ears, nose, skin and tongue receive stimuli continuously. Stimuli can be external or internal

 All

stimuli received by sensory organs are not accepted by human brain. The process of filtering information received by sensory organs is called selecting stimuli or selective organisation There are external and internal factors that influence perception

 Nature
Location Color Size Contrast Movement Repetition Novelty

and familiarity

 Learning
Psychological

needs Age difference Interest Ambivalence Paranoid perception

 Ambiguous

figures Figure background Perceptual grouping Area Perceptual Constancy

Ambiguous figures

http://www.keele.ac.uk/depts/aa/widening/uniworld/webclub/rs/optical.htm

 Perceptual
Attribution

set

Stereotyping Halo

effect Horn Effect Perceptual context Perceptual defense Projection