3.

B P Scope & Purpose

Christensen-is the study of the functions and responsibilities of Sr. mgt, the crucial problems that affects success in the total enterprise & the decisions that determine the direction of the Org. and shape its future. The problems of policy in business have to do with choice of purpose, the molding of Orgl. identity character, the continues definition of what needs to be done and the mobilization of resources for the attainment of goals in the face of competition or adverse circumstances This definition covers many aspects of B P. a function of Sr. mgt. determines future course of business Involves a choice of purpose to mold character and identity Mobilization of recourses to achieve goals.

Scope
Statement of directions- guidance for corporate thinking, behavior, and action- covers a broad area- an approach to its environment influenced by objectives, mgt structure, recourses, attitudes, social values, customs and practices industrial, economic, fiscal,& commercial policies of govt. agreement conditions with employees, policies of sister concerns, public opinion etc. covers all functional areas of production, marketing, finance can be grouped as major policies & minor policies

Purpose
A term associated with integrated mgt course- integrates knowledge in functional areas to develop a generalist approach in mgt- helps to view orgl. Problems in their totality- awareness about consequences of action in one area on the org. as a whole- helps in understanding business as a system consisting of a number of subsystems. Any action in one sub system has impact on the other and the system as a whole. Enable a system approach to decision making a generalist approach

E.g. decline in sales, a marketing problem- analysis leads to rising completion, inefficient distribution, high price, faulty sales promotion, inappropriate recruitment policies, poor training, falling quality standards, out dated design, underutilization of capacity- orgl. Problems- thus the purpose is three fold a. Integrates knowledge in various functional areas b. Adopt a generalist approach to problem solving c. To understand complex inter-linkages operating within an org. through systems approach to decision making and relating them to changes in the environment.