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  • MKX9550 Course Schedule-Reading Chapters

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    Madhur Mehta
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    This document outlines the course schedule for Semester 1 of MKX9550, including the lecture topics, chapters covered, and assessment for each of the 12 weeks. Week 1 covers the market oriented organization and core marketing concepts. Weeks 2-3 cover analysis of markets, macro environment, Porter analysis, and global market environments. Weeks 4-5 cover conducting market research, segmentation, target markets, positioning, and creating value through marketing mix strategy and branding. Weeks 6-7 cover developing offers, pricing strategy, marketing channels, and international distribution. Weeks 8-9 cover integrated marketing communications strategy and competitive advantage. Weeks 10-11 cover introducing new market offerings and tapping into global markets. Week 12 covers chapters

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    This document outlines the course schedule for Semester 1 of MKX9550, including the lecture topics, chapters covered, and assessment for each of the 12 weeks. Week 1 covers the market oriented organization and core marketing concepts. Weeks 2-3 cover analysis of markets, macro environment, Porter analysis, and global market environments. Weeks 4-5 cover conducting market research, segmentation, target markets, positioning, and creating value through marketing mix strategy and branding. Weeks 6-7 cover developing offers, pricing strategy, marketing channels, and international distribution. Weeks 8-9 cover integrated marketing communications strategy and competitive advantage. Weeks 10-11 cover introducing new market offerings and tapping into global markets. Week 12 covers chapters

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    9 Ansichten1 Seite

    MKX9550 Course Schedule-Reading Chapters

    Hochgeladen von

    Madhur Mehta
    This document outlines the course schedule for Semester 1 of MKX9550, including the lecture topics, chapters covered, and assessment for each of the 12 weeks. Week 1 covers the market oriented organization and core marketing concepts. Weeks 2-3 cover analysis of markets, macro environment, Porter analysis, and global market environments. Weeks 4-5 cover conducting market research, segmentation, target markets, positioning, and creating value through marketing mix strategy and branding. Weeks 6-7 cover developing offers, pricing strategy, marketing channels, and international distribution. Weeks 8-9 cover integrated marketing communications strategy and competitive advantage. Weeks 10-11 cover introducing new market offerings and tapping into global markets. Week 12 covers chapters

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    MKX9550 : Course Schedule Semester 1 2013

    Week 1 Lecture topic The market oriented organization, The philosophy and core marketing concepts Marketing strategy and market planning, The value exchange model, Internal environment Analysis of markets, Macro environment, Porter analysis, Global market environment Conducting market research Analysis of markets, customers and buyer behaviour Segmentation, target market and positioning Creating value, marketing mix strategy, brand and branding Creating value, Offer strategy Developing the offer, pricing strategy Delivering value, Marketing channel strategy, International distribution channels Communicating value, IMC strategy Competitive advantage and marketing strategy, Introducing new market offering, Tapping into Global markets Assessment Chapter readings Chapter 1

    Chapter 2 Chapter 11 Chapter 2 and 3,

    4 5 6 7 8 9 10

    Chapter 3 and 4 Chapter 6 and 7 Chapter 8 Chapters 9,10 Chapters 12,13 Chapter 14 Chapter 15,16

    11 12

    Chapter 17,18,19 Chapter 20,21,22

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