Stratification of supplier

REPUTATION

Responsive Supplier Reliable Supplier

➢ High CTDB ➢ High Reputation

C ➢ High Risk ➢ High Risk RI
➢ Low reputation ➢ High CTDB SK
TD
➢ High Performance
B ➢ Low Performance

Profitable Supplier Strategic Supplier

➢ Low CTDB ➢ Low CTDB

➢ Low Risk ➢ Low Risk
➢ Low Reputation ➢ High Reputation
➢ Low Performance ➢ High Performance

*CTDB - Cost To Do Business

PERFORMANCE