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  • White Revolution (1946) : Presented By: Priyanka Rajput

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    Rajesh Thangamani
    6 Ansichten20 Seiten
    In today’s brand strategies, the word ‘anticipation’ becomes more important than ‘prediction’. We no longer havethe luxury of being reactive, we need to address not only the definite needs of consumers, but the unclear needs as well.” But when it comes to our basic needs ,consumer

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    428845_63413561134In today’s brand strategies, the word ‘anticipation’ becomes more important than ‘prediction’. We no longer havethe luxury of being reactive, we need to address not only the definite needs of consumers, but the unclear needs as well.” But when it comes to our basic needs ,consumer 7118750

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    In today’s brand strategies, the word ‘anticipation’ becomes more important than ‘prediction’. We no longer havethe luxury of being reactive, we need to address not only the definite needs of consumers, but the unclear needs as well.” But when it comes to our basic needs ,consumer

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    Attribution Non-Commercial (BY-NC)
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    6 Ansichten20 Seiten

    White Revolution (1946) : Presented By: Priyanka Rajput

    Hochgeladen von

    Rajesh Thangamani
    In today’s brand strategies, the word ‘anticipation’ becomes more important than ‘prediction’. We no longer havethe luxury of being reactive, we need to address not only the definite needs of consumers, but the unclear needs as well.” But when it comes to our basic needs ,consumer

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
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    von 20

    WHITE REVOLUTION (1946)

    Presented by : Priyanka Rajput

    Type Founded in Headquarters

    Co-operative 1946 Anand , India.

    Industry
    Key people Products Revenu Employee Slogan

    Dairy.
    Chairman GCMMF Milk and relates product $1 billion 2.41 million milk producer the taste of india

    For Kids

    For women

    For youth

    For calorie conscious

    For Health conscious

    Developi ng demand

    Umbrella Brand. The distributio n network. Third Party service providers.

    STRENGTH

    THREATS

    WEAKNESS

    OPPORTUNITIES

    Strength
    largest food brand in India & Asia
    High quality ,, low price Introduced TQM World's largest pouched milk brand Annual turnover of 4300 crore (2006-07) Highly diverse product mix

    Weakness
    Strong dependency on weak infrastructure Risks of highly complex supply chain Short self life of its product Alliance with third parties

    Opportunities
    Penetrate international markets Use internet to sell its products

    Diversify product portfolio to enter new product categories

    Threat
    Competitor
    s

    Stiff

    competition from MNCs in butter

    Ban on export of milk powder

    Growing price of milk

    Products / brands
    Butter
    Cheese Baby food Chocolates Pizza

    competitors

    Britannia , nestle. Britannia Nestle , Heinz Cadbury , nestle Pizza hut, dominos

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