ABN 75134877759 po box 324 mu||umb|mby, nsw 2482 austra||a +612 6684 4553 zeoform.com |nfo@zeoform.

com
MAK I NG F OR M S US TAI NAB L E
overv|ew
There current|y ex|sts a measurab|e opportun|ty market|ng eco-fr|end|y so|ut|ons & products to concerned g|oba|
consumers w|th money to spend. The for-proft company has deve|oped, tested and proven a new raw mater|a| that
rep|aces wood & wood compos|tes, res|ns, p|ast|cs and fbreg|ass for the mu|t|-m||||on do||ar furn|ture |ndustry (for
examp|e} at a cost proftab|e for manufacturers and affordab|e for consumers. The company |s commerc|a||sat|on-
ready, seek|ng SD$6.5m before summer to |aunch |ts factory, k|ckstart product|on and generate revenues.
Zeoform

|s a revo|ut|onary, reconst|tuted, patented mater|a| der|ved from ON|Y waste paper & water - produc|ng
a dense, wood-||ke substance w|th un||m|ted app||cat|on to hundreds of |ndustr|es wor|dw|de. Zeoform can be
mo|ded, formed, textured, co|oured, fn|shed and assemb|ed |n myr|ad ways, transform|ng raw ce||u|ose waste |nto
h|gh|y des|rab|e furn|ture products (for examp|e} at a re|at|ve|y |ow cost. Th|s w||| pred|ctab|y resu|t |n |ncreased sa|es
and greater profts wh||e support|ng the exp|od|ng g|oba| trend toward 'green consumer|sm`. Patents are present|y
he|d |n Austra||a (for Zeoform granu|es}, w|th |nternat|ona| patents |n process.
product & techno|ogy
Zeoform features a un|que water-act|vated, g|ue-free
bond|ng techno|ogy that b|nds ce||u|ose fbres (from
rec|a|med papers, d|scarded fabr|c and numerous
types of waste & renewab|e p|ants} |nto a super-
dense, |ndustr|a|-strength raw mater|a|. When dr|ed,
||ghtwe|ght granu|ated Zeoform can be econom|ca||y sh|pped to product|on p|ants anywhere to be m|xed w|th
water and made |nto products. Zeoform rep||cates many hard mater|a|s, yet offers outstand|ng techn|ca| and
performance propert|es that s|m||ar mater|a|s rare|y ach|eve. The process a|so '|ocks up` carbon mo|ecu|es |nto
so||d objects that are 100% eco-fr|end|y, susta|nab|e, recyc|eab|e and even compostab|e when d|scarded.
market opportun|ty
The company |s pos|t|oned to generate b||||ons of do||ars wor|dw|de as eco-consc|ous consumers demand more
susta|nab|e so|ut|ons and Zeoform ga|ns preference over trad|t|ona| resources. G|ven |ts creat|ve fex|b|||ty for des|gn
and manufactur|ng - a||ow|ng fresh new vers|ons of trad|t|ona| products, and the 'eco-story` surround|ng Zeoform,
an unprecedented opportun|ty to promote, market and se|| 'the Future of Furn|ture` |s pred|cted to create rap|d v|ra|
demand. After 5 years of |ntens|ve R&D the company can cons|stent|y produce A PRODOT: Zeoform Granu|es,
the core |ngred|ent for a|| Zeoform products. The company has a carefu||y p|anned strategy to |aunch and supp|y a
g|oba| |ndustry mak|ng eco-fr|end|y products, to cap|ta||se on consumer trends and grow|ng market demands.
bus|ness strategy
The Austra||an company (Zeoform |td PTY} |s engaged |n a for-proft enterpr|se w|th a super|or product tested
and market-proven over many years. lt has strong connect|ons w|th c|ean-funds, corporates and fam||y offce,
and |s now pos|t|oned to beg|n mass-product|on. lt faces ||qu|d|ty requ|rements to enab|e a c|ear path to revenue
generat|on and wor|dw|de patent protect|on. The company w||| construct a sca|eab|e product|on p|ant to meet
|n|t|a| demand, then (under ||cense} contract the mak|ng of Zeoform granu|es to paper m|||s fac|ng an ever-shr|nk|ng
paper market that has ex|st|ng techno|ogy, mach|nery, |nfrastructure & waste paper feedstock.
The company |s ra|s|ng SD$13.75 m||||on to construct the frst Zeoform granu|e p|ant and create a rap|d|y grow|ng
market amongst the g|ant furn|ture manufacturers and reta||ers such as lKEA, Hab|tat, Freedom and others.
1. waste paper 2. zeoform granu|es 3. zeoform pu|p 4. zeo products


FOR IMMEDIATE RELEASE:


Can Crowd Funding Change the World?


ZEOFORM, a revolutionary materials company in Australia believes it can... with the help of
millions of people that care about what our everyday products are made from and what happens
when we dispose of them.

Zeoform is a game-changing material that replaces plastic and wood, made entirely of cellulose
fibres and water and nothing else! Imagine a material with the beauty of wood, the strength of
fibre-glass and the versatility of plastic, that is environmentally stable, completely non-toxic,
commercially proven and totally cost effective - then you begin to imagine the idea of Zeoform.

On September 20th at the ECOXPO in Sydney, Zeoform will launch an audacious campaign to
raise $10million from people around the world, people like you and me, most of whom have never
heard of it. Although, they say, within a few short years it will be known to them all as a household
name.

Crowd funding is the new sensation for enterprising start-ups around the globe. From the Pebble
Watch ($10m raised in 30 days) to the Ubuntu Edge Smartphone ($4m in 1 day!), the public is
clearly inspired to fund the creation of cool concepts, products & services, often before they hit the
market.

Famous environmentalist David Suzuki, keynote speaker at the ECOXPO has routinely
encouraged the masses to use resources more efficiently to help save our planet. Alf Wheeler,
CEO of Zeoform agrees, saying his companys solution, is to make consumer products more
sustainably, products that can be returned to the Earth once discarded.

Alfs hoping to enlist David as a campaign supporter during the Xpo.

For Zeoform to succeed with their fundraiser, they will have to wow audiences with something so
compelling and convincing that it goes viral being spread through social networks of friends &
colleagues within days of release.

But rather than follow the beaten path of Kickstarter and other established crowdsourcing
platforms, Zeoform is blazing its own trail, relying on peoples longing to be part of a Revolution,
and leverage the power of crowdsourcing.

Following years of rigorous scientific research, testing and prototyping, this campaign is the spark
that will explode Zeoform into the international marketplace, launching a Centre of Excellence and
state-of-the-art factory, scheduled for completion in 2014.

Renowned Australian illustrator Lew Keilar was chosen to produce an eye-popping animation to
attract a million people to pledge $10 to realise the Zeoform dream. If they succeed, it will take


ABN 75134877759 po box 324 mu||umb|mby, nsw 2482 austra||a +612 6684 4553 zeoform.com |nfo@zeoform.com
MAK I NG F OR M S US TAI NAB L E
overv|ew
There current|y ex|sts a measurab|e opportun|ty market|ng eco-fr|end|y so|ut|ons & products to concerned g|oba|
consumers w|th money to spend. The for-proft company has deve|oped, tested and proven a new raw mater|a| that
rep|aces wood & wood compos|tes, res|ns, p|ast|cs and fbreg|ass for the mu|t|-m||||on do||ar furn|ture |ndustry (for
examp|e} at a cost proftab|e for manufacturers and affordab|e for consumers. The company |s commerc|a||sat|on-
ready, seek|ng SD$6.5m before summer to |aunch |ts factory, k|ckstart product|on and generate revenues.
Zeoform

|s a revo|ut|onary, reconst|tuted, patented mater|a| der|ved from ON|Y waste paper & water - produc|ng
a dense, wood-||ke substance w|th un||m|ted app||cat|on to hundreds of |ndustr|es wor|dw|de. Zeoform can be
mo|ded, formed, textured, co|oured, fn|shed and assemb|ed |n myr|ad ways, transform|ng raw ce||u|ose waste |nto
h|gh|y des|rab|e furn|ture products (for examp|e} at a re|at|ve|y |ow cost. Th|s w||| pred|ctab|y resu|t |n |ncreased sa|es
and greater profts wh||e support|ng the exp|od|ng g|oba| trend toward 'green consumer|sm`. Patents are present|y
he|d |n Austra||a (for Zeoform granu|es}, w|th |nternat|ona| patents |n process.
product & techno|ogy
Zeoform features a un|que water-act|vated, g|ue-free
bond|ng techno|ogy that b|nds ce||u|ose fbres (from
rec|a|med papers, d|scarded fabr|c and numerous
types of waste & renewab|e p|ants} |nto a super-
dense, |ndustr|a|-strength raw mater|a|. When dr|ed,
||ghtwe|ght granu|ated Zeoform can be econom|ca||y sh|pped to product|on p|ants anywhere to be m|xed w|th
water and made |nto products. Zeoform rep||cates many hard mater|a|s, yet offers outstand|ng techn|ca| and
performance propert|es that s|m||ar mater|a|s rare|y ach|eve. The process a|so '|ocks up` carbon mo|ecu|es |nto
so||d objects that are 100% eco-fr|end|y, susta|nab|e, recyc|eab|e and even compostab|e when d|scarded.
market opportun|ty
The company |s pos|t|oned to generate b||||ons of do||ars wor|dw|de as eco-consc|ous consumers demand more
susta|nab|e so|ut|ons and Zeoform ga|ns preference over trad|t|ona| resources. G|ven |ts creat|ve fex|b|||ty for des|gn
and manufactur|ng - a||ow|ng fresh new vers|ons of trad|t|ona| products, and the 'eco-story` surround|ng Zeoform,
an unprecedented opportun|ty to promote, market and se|| 'the Future of Furn|ture` |s pred|cted to create rap|d v|ra|
demand. After 5 years of |ntens|ve R&D the company can cons|stent|y produce A PRODOT: Zeoform Granu|es,
the core |ngred|ent for a|| Zeoform products. The company has a carefu||y p|anned strategy to |aunch and supp|y a
g|oba| |ndustry mak|ng eco-fr|end|y products, to cap|ta||se on consumer trends and grow|ng market demands.
bus|ness strategy
The Austra||an company (Zeoform |td PTY} |s engaged |n a for-proft enterpr|se w|th a super|or product tested
and market-proven over many years. lt has strong connect|ons w|th c|ean-funds, corporates and fam||y offce,
and |s now pos|t|oned to beg|n mass-product|on. lt faces ||qu|d|ty requ|rements to enab|e a c|ear path to revenue
generat|on and wor|dw|de patent protect|on. The company w||| construct a sca|eab|e product|on p|ant to meet
|n|t|a| demand, then (under ||cense} contract the mak|ng of Zeoform granu|es to paper m|||s fac|ng an ever-shr|nk|ng
paper market that has ex|st|ng techno|ogy, mach|nery, |nfrastructure & waste paper feedstock.
The company |s ra|s|ng SD$13.75 m||||on to construct the frst Zeoform granu|e p|ant and create a rap|d|y grow|ng
market amongst the g|ant furn|ture manufacturers and reta||ers such as lKEA, Hab|tat, Freedom and others.
1. waste paper 2. zeoform granu|es 3. zeoform pu|p 4. zeo products





crowdsourcing to a whole new level people collaborating to make lasting social, economic and
environmental change.

Taking Margaret Meads words quite literally, the dedicated team behind Zeoform agrees that ...a
small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that
ever has. Lets see if they can pull it off.

For more info / images: www.zeoform.com

Story of Zeo: video link: http://www.youtube.com/watch?v=P_8zo5jalME

For interview, contact Tom Rivers at: +61 (0)412 532508


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