COMSATS Institute of In Tarhnalacns Pakistan Telecommunication COURSE: Seminar In Business And Public! Submitted TO: Dr. Irum Khan Submitted BY: Sana Munir Midhat Batool MBO-IISEMINAR IN BUSINESS AND PUBLIC POLICY ©ptel TABLE OF CONTENTS 1 INTRODUCTION OF TELECOM INDUSTRY. 2 PTCL - PAKISTAN TELECOMMUNICATION LIMITED. 2.1 Introduction of PTCL. (2.2 Vision. 2.3 Mission.. 2.4 Core Values, 2.5 Organizational Structure... 2.5.1 Bankers 2.6 Products & Services. 2.6.1 PTCL Landline, 2.6.2 PTCL V-Fone.. 6.3 Ufone. 2.6.4 Paknet Limited, 2.6.5 PTCL Broadband 2.6.6 Smart Services 3 ANALYSIS OF EXTERNAL ENVIRONMENT. 3.1 Industrial Structure. 3.2 Market Operation. 3.3 Market Structure. 3.4 Regulatory Environment. 4 ANALYSIS OF INTERNAL ENVIRONMENT. 4.1 Organizational Management Cycle. Financi 2 4.2.1 Profitability Position... ssa asa _ 19 4.2.2 Liquidity Position. 19 4.2.3 Leverage Position 19 4.2.4 Activity Position, ca a NY ) 4.2.5 Dividend: 20 4.3 HR Aspects. 4.3.1 Training and Development. 5 BUSINESS STRATEGIES... 5.1 Fixed Line Telephon’ 5.2 Wireless Local Loo, 5.3 Broadband and Value Added Services.SEMINAR IN BUSINESS AND PUBLIC POLICY ©ptel 6.2 Free Internet. 6.3 One Stop Shop. 7 SWOT ANALYSIS... 7.1 Strengths 7.2 Weakness 8 FUTURE OF PTCL. 1M. . al 8.1.1 New Technolog 9 8.1.2 Cross Subsidization, 29 8.13 Price Discrimination... 30 8.1.4 Vertical Price Squeeze... 30 9 Bibliography...