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Segment Target Group Positioning

People looking to go to have a coffee and snacks at a hangout place Youth in the middle and higher income groups India's favorite coffee shop, for the young and the young at heart SWOT Analysis

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1.Excellent brand name and brand visibility 2.Huge young crowd as target group 3.Excellent ambience and service 4.Over 1000 outlets and 300,000 visitors per day Strength
234

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5. It produces/grows the coffee it serves hence reducing the cost. 1. High competition in this segment 1.Introduce cheaper versions of coffee 2.Tap the smaller towns/cities 3. Merchandising.

Weakness

Opportunity

4. Tie ups with other companies for promotion 1.Entry of foreign players like starbucks 2.Dependent on Govt commodity rates

Threats

3. Large unorganized market. Competition 1.Star Bucks

1.Star Bucks 2.Barista 3.Mochas Competitors 4.Costa Coffee

Cadburys Gems... (/brandguide/food-and- beverages/6434-cadburys- gems.html)

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