Conventions of the indie genre:

Indie music generally comes from an independent band etc. in comparison to mainstream artists which are signed to major record label companies such as Sony music entertainment. The term indie is often used to mean a sound that relates to an individual interpreted, or the way that a sound is presented or made to fit in with those conventions. The term indie often relates to a band or artist that is not linked to any mainstream culture. They are individual and different. The conventions of a music video are different depending on the genre of music. However, some of the general conventions are: The artist is shown performing. Lyrics of the song influence the narrative and images shown within the video. The editing fits in with the pace of the song The clothing represents the genre (indie bands tend to wear casual,more normal clothes) Typical rock instruments e.g. guitars, and many indie bands use keyboards to add a psychedelic tone to their music which makes it so different from other music genres. For indie, it is Mostly males although there is a mixe of male to females for instance Florence and the machine. For most indie music videos the conventions tends to follow a chronicle order of black and white, but not always. The use of close-ups, extreme close-ups and longshot are seen as a signature mark within the indie genre.