Britannia industry ltd 4 P`s

INDUSTRY
Biscuit industry in India in the organization sector produces around

60% of the total production, the balanced 40% is being contributed

by unorganized bakeries. Biscuit market in India : Rs 9,000 cr. ( 90 billion) Indian biscuit industry is 3rd largest industry, just behind USA and china The major brand of biscuit in India are : Britannia, Parle, Priya Gold, Elite, Cremika, Dukes, Anupam, Horlicks

BRITANNIA INTRODUCTION
Established in 1892 as a small bakery in kolkatta with an initial investment of Rs. 295. 1975 Britannia Biscuit Company takes over biscuit distribution from Parry's. 1978 Public issue - Indian shareholding crosses 60%. 1983 Sales cross Rs.100 crore 1992 BIL celebrates its Platinum Jubilee 1997Re-birth - new corporate identity 'Eat Healthy, Think Better' leads to new mission: 'Make every third Indian a Britannia consumer' BIL enters the dairy products market

CON
1999 "Britannia Khao

World Cup Jao" - a

major success! Profit up

by 37%
2012 number 1 food

brand in India

Con

India`s second most trusted brand - the economics time

BRITANNIA PRODUCT
Biscuit Bread Dairy Ethnic snacks Milk water

GOOD DAY

CAKE

CAKE CON

TIGER

Cookies and 50 - 50

TREAT AND BOURBONE

PURE MAGIC

PRODUCT FEATURE
Good for health Testy Enjoyable food Accessible to all people Any time, anywhere and every day One of the most hygienically packaged categories.

Price
Nutro Rs. 5, 10, 22 Wag cake Rs. 15 Tiger Rs. 5, 10, 12 Milk bikis cream Rs. 5, 10 Bakers pride Rs. 25, 30 Shubh kaamnayein Rs. 75120 Little heart Rs. 5, 10 Bourbon Rs. 10, 12, 30

Good day Rs. 5, 10, 15

50-50 Rs. 10

 Britannia product is available in all over India.

Manufacturing unit
Registered office at Kolkata Factory/plant
Kolkata Delhi Chennai Bangalore Mumbai Kichha (Uttaranchal)

Hajipurb (Bihar)
Khurda (orrisa)

Distribution channel
Manufacturer

North

West

South

East

Distributor

Whole seller

Retailer

Consumer

Sales promotion

Print ad

Con

Con

Television ad

Television ad

Con

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