PROCTER & GAMBLE CO.

INTRODUCTION OF PROCTER &

GAMBLE
P&G was founded in 1837, Procter & Gamble
is one of the largest consumer products
companies in the world. In fiscal year 2007, it
had annual revenue of US$
68.2 billion, and ranked 74th on Fortune 500
list of the world’s largest
corporations.
The Procter & Gamble Company (P&G) is very
big in the area of consumer goods. One of the
leading company of household products in
the world, P&G has operations in nearly 80
countries around the world and markets its
nearly 300 brands in more than 160
countries; about half of the company's
revenues are derived overseas. Among its
products, which fall into the main categories
of fabric care, home care, beauty care, baby
care, family care, health care, snacks, and
beverages, are 16 that generate more than
$1 billion in annual revenues. Committed to
remaining the leader in its markets, P&G is
one of the most aggressive marketers and is
the largest advertiser in the world.

OBJESTIVES
The objective of Procter & Gamble is that
“They will provide branded products and
services of superior quality and value that
improve the lives of the world's consumers,
now and for generations to come. As a result,
consumers will reward us with leadership
sales, profit and value creation, allowing our
people, our shareholders and the
communities in which we live and work to
prosper.

SWOT ANALYSIS
STRENGTH

Leading Market Position

Diversified and innovative product
Portfolio
Strong Finances in past years

WEAKNESS

Quality control Problem

 Decreased Revenues in their Northeast
Asian Market

OPPORTUNITY

Developing Markets

Demographic trends across the world

THREATS

Competitors
Rising cost of energy prices
Economic slowdown in the US and
Eurozone
New Regulations

MISSION STATEMENT
Our mission is to add Vitality to life. We meet
everyday needs for nutrition, hygiene and
personal care with brands that help people
look good, feel good and get more out of life.

We are all leaders in our area of

responsibility, with a deep commitment to
 deliver leadership results.
We have a clear vision of where we are
going.
We focus our resources to achieve
leadership objectives and strategies.
We develop the capability to deliver our
strategies and eliminate organizational
barriers

STRATEGIES OF PROCTER & GAMBLE

Procter & Gamble (P&G), one of the world's
largest consumer goods companies is also a
pioneer in the use of mass media. Through
the ages, this 167-year old company has used
newspaper advertisements, radio and soap
operas to advertise its popular brands like
Crest, Pampers, Pantene and Folgers. During
1990-2000, however, its rate of growth took a
plunge. When AG Lafley took over as CEO in
2000, he gave P&G a complete makeover
with the focus on innovation and advertising.
Since 2000, P&G has been increasingly
embracing targeted, viral and on-line
marketing.
KSF (KEY SUCCESS FACTOR)

Successful implementation of
organization
Ability to achieve business plan
Ability to maintain customer relationship
Achievement of significant growth
Successful implement cost improvment