Questionnaire

Name:
Gender: Male/ Female
Age:
Occupation:
Salaried
Professional
Business
Others (specify)
These are the major brands of consumer electronics like TVs, DVDs, and Audio
systems
1. Sony
2. Samsung
3. LG
4. Philips
5. Onida
What is the image of this brand in your mind?
6. Sony
7. Samsung
8. LG
9. Philips
10. Onida

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Do you own any of the below mentioned brands?

1.
2.
3.
4.
5.

Sony
Samsung
LG
Philips
Onida

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What attributes of the brand do you think attracted you to buy it?
1.
2.
3.
4.
5.

Sony
Samsung
LG
Philips
Onida

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After using it, is there any other attribute that is unique to this brand.
1.
2.
3.
4.
5.

Sony
Samsung
LG
Philips
Onida

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Do you remember any ads of these brands?

1.
2.
3.
4.
6.

Sony
Samsung
LG
Philips
Onida

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What are the influencing factors in buying these brands?

1.
2.
3.
4.

Ads
Brand Image/ Corporate Image
Information from friends or relatives
Others (specify)