STRENGTHS Strong and Focused Brand Portfolio. Presence in Emerging Markets. Strong R&D Capability. Variants available.

Geographical Coverage. WEAKNESSES Dependence on Western European Markets Late Entry into Asian markets. Unable to gain much of market share. OPPORTUNITIES Growth in Adjacent Categories. Demand for Natural Cosmetics. Growth of Direct Sales Channels Changing Consumer Lifestyles. Beauty products market growing with a significant rate. THREATS Competition from Private Labels. Price Competition among Branded Manufacturers.

s W Brand confusion Positioning in the myriad brands Brand imageWorld No.1 Research & development-586 patents Innovation on IN products Range of portfoliodiversity of products Global brandpresence in 130 countries Strong Corporate Social Responsibility policy

Presence remains underdeveloped in emerging markets.

O T New channels on the electronic media Local players in the new market expansions Brand cannibalization Emerging markets of developing countries Growing cosmetic and grooming market Newer acquisitionsmore range of products

s Brand imageWorld No.1 Research & development-586 patents Innovation on IN products Range of portfoliodiversity of products Global brandpresence in 130 countries

W Brand confusion Positioning in the myriad brands Presence remains underdeveloped in emerging Countries O Emerging markets of developing countries Growing cosmetic and grooming market Newer acquisitionsmore range of products T Local players in the new market expansions

Brand cannibalization

WEAKNESSES

STRENGHTS
Brand imageWorld`s No.1 Research & development-586 patents Innovation on IN products Range of portfoliodiversity of products Global brandpresence in 130 countries Strong Corporate Social Responsibility policy