Questionnaire For Retailers : Name of the shop : Address : Q. In which brand you deal in: (a) Cipla Q.

(b) Ranbaxy (c) Ind-Swift (d) All of the above.

Which brand has maximum OTC sale at your shop? (a) Cipla (b) Ranbaxy (c) Ind-Swift

Q.

Which brand provides various promotional schemes to shop-keeper or the customer? (a) Cipla (b) Ranbaxy (c) Ind-Swift

Q.

Which type of schemes is provided by company to the dealer or the consumer? (a) Extra Commission (b) Good Profit Margin (c) Any sort of contests

Q.

On your counter which brand is demanded mostly by the consumer? (a) Cipla (b) Ranbaxy (c) Ind-Swift

Q.

Whether consumers switch over to other brand if their particular brand is not available? (a) Yes (b) No

Q.

Is there any seasonal variation in demand of medicines? (a) Winner (b) Summer (c) Any other

Q.

Is there any price differentiation in product? (a) Constant (i) Less (b) Varied

(ii) More

Q Do you have any tie up with specialist doctors or MR? (a) Yes (b) no

Q Does the prescription provided by the Doctors has effect on the sales of the medicine? (a) Yes (b) no Q. Which product you will suggest to the consumer? (a) A product which gives you bonus but not so effective. (b) A product with no bonus but effective Q. Which brand you are satisfied with: (a) Cipla (b) Ranbaxy (c) Ind-Swift (d) Any Other Q. Which brand has a high fluctuating demand? (A) cipla (b) Ranbaxy (c) ind-swift (d) any other Q. Which brands product prize has constantly increased in the last three years? (A) cipla (B) Ranbaxy (C) ind- swift (D) any other Q. Products of which company has decrease in prize in last 3 years? (A) cipla (B) Ranbaxy (C) ind- swift (D) any other Q Demand of which company has increased in the last 3 years? (A) cipla (B) Ranbaxy (C) ind- swift (D) any other Q Demand of which company has reduced in the last 3 years? (A) cipla (B) Ranbaxy (C) ind- swift (D) any other Q. Tell you satisfaction level: (a) Cipla: (i) Low (ii) Satisfactory (iii) Good (IV) Excellent (b) Ranbaxy: (i) Low (ii) Satisfactory (iii) Good (IV) Excellent (c) Ind-Swift: (i) Low (ii) Satisfactory (iii) Good (IV) Excellent (d) Any sort of quality improvement that you want in brand, suggest.