Strategic Environmental Analysis

Table of Contents
The Strategic Management Process Environmental Analysis & The Strategic Plan Environmental (SWOT) Analysis Primary SWOT Issues - Internal Strengths and Weaknesses Primary SWOT Issues - External Opportunities and Threats Analysis of Environmental Trends

The Strategic Management Process

The External Environment

INPUT

Strategy Formulation

Strategy Implementation

Evaluation and Control

OUTPUT
Customer Value Products Services Pollution

Customer Needs Resources (money, people, information, time, energy)

Environmental Analysis & The Strategic Plan

Management Values and Culture External Environment
What the Organization should do What the Organization wants to do

Internal Environment

What the Organization can do

Integration of what the organization should do, wants to do, and can do in order to develop decision-making guidelines (Strategic Planning)

The Plan
Mission, Vision Values, Objectives, Strategies

Environmental (SWOT) Analysis

Internal Analysis:
Strengths and Weaknesses
Internal factors that help or hinder corporate goals. Within management control.

External Analysis:
Opportunities and Threats
External factors that help or hinder corporate goals. Beyond management control.

Primary SWOT Issues

Internal Strengths and Weaknesses
Horizontal Processes Organizational Structure Corporate Culture Management Financial Position Operations Marketing Human Resources Research and Development Information Systems

Primary SWOT Issues

External Opportunities and Threats
Customer Value Trends Social Trends Demographic Trends Economic Trends Technological Trends Regulatory Trends Physical Trends Competitive Trends

Analysis of Environmental Trends

Impact

High

Contingency Planning

Detailed Planning

Low

Monitoring

Routine Planning

Low

High

Probability
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