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Rory Moulton
Colorado Mountain News Media
rmoulton@cmnm.org
facebook.com/rorymoulton
@roryam
Take Home Message: These tools are fast becoming industry expectation for a modern
journalist. Once efficiently set up, you don’t need to spend more than 20 minutes a day to
run an effective social-media campaign that will generate interest in you and your work
and increase your paper’s visibility. Embedding media can take even less time. What you
put into it, you will get out of it.
Is this a fad? Social media is no fad. But, yes, the sites and applications – Twitter and
Facebook – very well may be flavors of the month (but for the next few years). And when
something bigger, better and buzzier comes along, we’ll do that too and the next one and
the next one and so on. This is the nature of online media. It’s fast-paced, dynamic, but
powerful.
LINKS
About Twitter:
http://tweetdeck.com/beta/help/tweetdecks-newbies-guide-to-twitter/
http://help.twitter.com/forums/10711/entries
About Facebook:
http://www.facebook.com/facebook?ref=pf
General info/articles/blogs:
http://www.thebigmoney.com/features/making-payroll/2009/06/15/dont-sell-out-your-
friends
http://stevebuttry.wordpress.com/
http://www.slideshare.net/stevebuttry
http://www.poynter.org/content/content_view.asp?id=899
http://www.poynter.org/subject.asp?id=26
http://www.buzzmachine.com/
http://www.shirky.com/
SCREENSHOT ENDNOTES
1 Saving Tabs in Firefox:
2Twitter setup:
Settings > Account > More info URL (website) > One Line Bio > Location
3
Using Bit.ly to post to Twitter:
Paste URL > Shorten > Write Post > Post
4
Twitter Feed setup:
Paste URL > Give Name > Test RSS feed > Change Advanced Settings (if applicable)