BEVERAGES INDUSTRIES

OVERVIEW

The size of the Indian food processing industry is around $ 65.6 billion, including $20.6 billion of value added products. The health beverage industry is valued at $230 million. The Indian beverage industry faces over supply in segments like coffee and tea. Indian hot beverage market is a tea dominant market. The total soft drink (carbonated beverages and juices) market is estimated at 284 million crates a year or $1 billion. The market is highly seasonal in nature with consumption varying from 25 million crates per month during peak season to 15 million during offseason. The market is predominantly urban with 25 per cent contribution from rural areas. Mineral water market in India is a 65 million crates ($50 million) industry.

PEPSI COMPANY PROFILE

Pepsi Co Brands are available in 200 Countries. Some of the Pepsi Co Brands names are more than 100 year old but the corporation is relative young. Pepsi Co was founded in 1965. Pepsi and Coca cola merge with each other and the name of the product is Pepsi Cola. Pepsi Co merged with the Quaker oats Company in 2001. Pepsi is a world leader in convenient snacks, foods and beverages. Revenue is more than 39 billion Dollars and over 185, 000 employees. The company consists of Pepsi Co Americas Foods (PAF), Pepsi Co Americas Beverages (PAB) and Pepsi Co International (PI). Pepsi Co International includes in the United Kingdom, Europe, Africa Middle East and Asia