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1. Who are we?

TDC (formerly Dong Energy)

Where do we come from?

2010 Timeline
April Merged Smile&Profiber March Founded June Acquired Dansk Bredbnd September Launched products December Launched Mobile November 1800 Video Catalog

May Launch brand

What do we believe in?

Megatrend 2: Consumers demand simplicity due to explosion of opportunities

Web TV, HD, 3D, HDMI.

Megatrend 1

On-line: better quality same price


Waoo! High quality, competitive prices

Megatrend 3
Over The Top

10 10

MEGATREND 4

More

time in front of

more

screens

Time spent watching TV is still rising, even among the youngest generations: European online consumers like watching TV, be it on a TV, a PC, or a mobile handheld device. According to Forresters Technographics surveys, the average amount of time spent watching TV content in Europe, regardless of the screen used, has grown by an average of 8% per year since 2007 to reach 14.6 hours per week in 2009. This figure has been growing even among users ages 16 to 24 by an average of 9% per year to reach 14.4 hours in 2009.

Source: Forrester

What have we achieved?

Waoo!
Build a brand Reduce costs

simple to use, inspiring Waoo! experiences at the speed of light

2 (Fiberbroadband and voice) 3 (TV, Fiberbroadband and voice)

13

14. februar 2011

Waoo! is changing the market


Baseline 30/30 Mbps

Awareness of Waoo!
100%
Waoo

80%

Boxer Canal Digital Telenor

60%

Dansk Bredbnd Fullrate Perspektiv Sonofon

40%

35% 34%

Stofa

30% 30%

TDC Telia

20% 10% 2% 0%
2500 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36

15% 14%

18% 11%

18%

Viasat You See

5%

37

38

39

40

41

42

43

44

45 WAOO!

165

155

276

260

2000

BOXER TV CANAL DIGITAL

1500

121

203

TELENOR YOUSEE VIASAT TELIA STOFA

1000

105

500

TELIA TDC

0 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

FULLRATE

Base: Alle Ca. 180 ugentlige interview

Danes deserve better broadband quality and competive prices

The Copenhagen Challenge & The reverse digital divide


Content owner Service Provider Access provider Aggregator

17

14. februar 2011

When it comes to broadband speeds we need to:

Increase consumer transparency and Deliver what we promise

Only 1 out of 5 Danes thinks that the suppliers give sufficient information on broadband speed

Wilke (2008)

A declaration of content on broadband speed is needed


Declarations, we know today from a wide range of industries. One example is the energy consumption of refrigerators in classes A, B, C, etc., where the least powerhungry devices can achieve an A rating. Since the introduction of this declation it is difficult today to find refrigerators in the advertisements or on the equipment in the shop which is not A-marked.

9 out of 10 Danes will use a declaration of content on broadband


Middelvrdi: 6,1 ud af 7
n = 500 49%

23% 18% 8% 1% 1 - I meget lav grad 1% 2 0% 3 4 - Hverken eller 5 6 7 - I meget hj grad

I hvilken grad kan du forestille dig at bruge en varedeklaration som er ens for alle bredbndsudbydere til at sammenligne de forskellige bredbndspakker, nste gang du skal vlge udbyder?

Wilke (2009)