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Boston Colleges Team Slogan Is Be A Dude
Written by MissRep on Sep 26, 2013 Posted in Featured, Weekly Action Alert
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A recent graphic tweeted by members of the BC football team #BeADude. Thats the current mantra of the Boston College football team and a hashtag that trends locally on Twitter every weekend during their games. The slogan originated with and is promoted the schools own coaches. This week, in the schools student newspaper, writer Evan Goldstein called out the hashtags sexism, saying that it promoted the narrow stereotype of machismo-laden masculinity that plagues our society. He went on to say:
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News flash: women like football, too. So what message are we sending by sticking #BeADude on the promotional poster for BC football?
It was a brave move but, unfortunately, not one universally well received. Comments on the papers website and especially on the site Barstool Sports where the op-ed was later mocked took aim at Goldstein and began implying that he himself was less of a man for writing the piece.
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Comments under Goldsteins op-ed at Barstool Sports The visceral reactions, some including gay and ethnic slurs, remind us again how pervasive and influential hypermasculinity is in our culture. Especially in certain pockets of sports culture. Goldstein titled his piece #BeAnExample, calling on the football team with their enormous influence to join him in creating a real conversation around masculinity. While certain Internet commentators reject his idea, we want to support it. Its exactly the kind of discussion we hope to expand with our next film, The Mask You Live In. This week, share Goldsteins article, with hashtag #BeAnExample, to challenge Boston Colleges use of limiting masculine stereotypes and to encourage more young men and women to see themselves as leaders in the fight for gender equity.
#BeADude, #BeAnExample, Football, Masculinity
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NARS Cosmetics is using the above image on a gift box called Splendor in the Grass Blush Palette, part of their NARS x Guy Bourdin Gifting Collection which will be sold in department stores this November. The name is likely a reference to the 1961 Elia Kazan film Splendor In the Grass (or the Wordsworth [...]
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