Beruflich Dokumente
Kultur Dokumente
ECU
INTERNATIONAL
MARKETING
Submitted to,
DR. Amir Ulla Khan
Submitted by,
Meraj Ahmad
Reg No:10158822
10158822
Meraj Khan
McDonald’s Case
ECU
and healthy food and promote these products by its own different promotions ways, when
endorse new products can give healthy message and it will be implement to government law.
Ans.3) According to all scenario if there is no evidence for proving that fatness rates fall in those
countries that ban food advertisement children, still should concentrate on food advertisement,
because obesity rate is fall or not, There is no decrease in the percentage of obese children in
developing countries but there is no indication of increase in the number of obese children. The
number of obese children stays the same because of addiction by the existing percentage of
children, but government has strong evidence on main reason for obesity is harmful food items,
so this reason sufficient for prohibit food advertising to children. The obesity rate cannot rapidly
fall, it will take some time, because parent’s lifestyle should modify as well as children’s eating
style should also be change. So we cannot access by any short term data, which is not helpful to
change the eating style of the children’s, People eat less traditional food and have do less
physical work in developed countries especially in Scandinavian countries where there is less
working hours. The children obesity becomes very big problem in worldwide.
10158822
Meraj Khan
McDonald’s Case
ECU
McDonald can attain loyal customers by introducing locality represented products and
frequently conduct loyalty programs in various places.
4. The market place and market size of McDonald is not strong in U.K.
Establish strong market position by introducing modified products with low cholesterol
and concentration on differentiation products, and market size increasing by strongly
implement to market penetration strategy.
Ans.5) - The long term campaign Changes should carry on as it is strong-minded to create
citizens think in a different way about the McDonald and to build people aware of its healthy
variants. The U.K markets are not stronger for McDonald than the U.S. Consequently it should
stick to the movement longer. Short-range plan better to be, McDonald should observe the
present approach and subsequent the current advertisement with healthy messages by addition
more well-organized and set special team for healthy mindful advertisement. Promote low
cholesterol food items to children by in store advertisement. McDonald should lessen the size of
products and add less fattening ingredients.
10158822
Meraj Khan