C

1
5
7
8
11
12
13
14
18
20
22
23
30
31
34
36
38
40
42
44
47
48
51
52
58
59
60
61
62
63
65
66
67
70
71
72
74
83
84
87
92
95
103

2
3
2
5
8
2
3
3
6
4
2
3
5
7
8
3
3
5
2
5
6
2
6
3
6
6
5
2
2
4
4
2
3
2
4
5
2
2
8
7
3
5
6

4
1
2
6
1
4
3
5
2
5
2
2
2
1
1
4
3
6
2
1
6
2
5
3
3
3
5
4
1
5
6
3
3
1
3
2
1
1
1
1
3
6
3

3
1
1
2
1
2
2
3
1
3
1
2
1
1
1
1
1
4
1
2
3
2
2
2
1
1
4
2
1
3
4
1
2
2
1
1
2
1
1
2
1
3
1

A4

1
5
4
2
6
1
1
2
6
3
1
2
1
1
1
4
1
4
1
5
6
2
2
2
2
3
5
3
6
2
2
6
3
5
6
4
2
2
2
3
1
4
4

Ca

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

Scale

sub category
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

C1
1Yes -1 & No-2

A2

1Yes -1 & No-2

A1
1Yes -1 & No-2

C4
Educational

Age
1
1
1
1
1
2
2
2
1
1
2
2
2
1
2
1
2
2
1
1
2
2
1
1
1
1
1
2
1
2
1
1
1
1
1
1
2
1
2
1
2
1
1

B1

C3
Income

C2
Gender

Respondents

C1

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

2
3
3
4
2
5
3
1
4
4
5
3
4
2
2
3
1
1
4
2
4
5
5
5
5
1
4
2
4
2
4
5
4
2
3
1
3
4
4
3
2
4
5

104
105
108
110
111
112
114
115
117
118
120
121
130
132
134
137
141
142
150
153
154
155
156
158
159
160
164
166
174
176
177
179
184
185
196
197
201
203
204
205
206
207
208
209
210
211
212
222
223
227
230
231

1
2
2
2
2
2
2
2
2
2
1
1
1
2
1
2
1
1
2
2
2
2
2
1
2
2
2
1
2
2
2
1
1
1
1
1
1
2
2
1
2
1
1
1
1
1
1
1
1
1
2
2

2
4
2
7
2
2
3
3
3
3
3
3
5
3
1
6
8
1
4
2
2
1
1
5
7
8
3
2
1
7
4
5
3
2
5
3
4
5
6
2
2
2
4
5
3
6
5
3
7
3
3
5

4
1
3
2
2
2
2
2
4
1
2
4
3
5
2
3
1
3
3
1
2
2
1
2
2
2
3
1
1
1
4
6
2
2
2
2
4
2
3
1
3
1
5
4
4
3
2
5
2
3
3
6

2
1
1
1
1
2
1
2
3
1
2
3
2
3
1
2
1
2
2
1
2
2
1
1
1
1
3
1
1
1
1
3
1
1
2
1
3
1
1
1
1
2
4
2
1
1
1
3
1
1
2
4

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

6
4
1
6
2
4
1
2
2
4
4
2
1
3
1
6
1
2
6
2
1
3
2
3
5
4
4
4
5
1
1
1
5
1
1
4
2
6
1
2
2
4
3
4
2
3
4
2
3
5
1
2

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

5
5
2
5
1
3
3
2
4
4
5
1
5
4
2
3
4
5
4
2
4
3
3
2
4
5
4
2
4
4
3
5
4
4
4
2
2
5
4
4
3
2
3
5
4
3
4
2
5
4
4
2

234
235
243
244
245
246
247
250
252
253
255
256
259
260
267
268
269
270
272
277
279
280
282
283
290
292
293
295
296
297
298
300
302
303
305
308
310
314
315
316
318
325
326
330
334
336
337
339
340
343
344
345

1
2
2
2
2
2
2
2
1
2
1
1
2
2
2
1
2
2
2
2
2
2
1
2
1
2
2
2
2
2
2
2
2
2
2
2
1
2
2
2
1
1
1
1
1
2
2
2
2
2
2
2

4
7
3
8
5
4
5
1
3
4
3
4
3
2
2
7
3
7
6
5
2
1
6
3
1
4
8
6
7
8
8
2
3
3
7
5
3
5
6
8
2
4
6
4
3
4
7
2
3
6
7
4

6
3
2
2
3
3
5
1
1
3
2
3
6
1
2
2
3
1
2
5
2
1
2
3
2
2
3
5
2
3
2
2
2
3
5
5
3
3
2
2
2
3
2
3
3
1
2
1
4
1
1
1

4
1
1
2
2
1
3
1
1
2
1
2
3
1
1
2
1
2
1
4
1
1
1
1
1
1
2
3
2
3
1
1
1
1
3
4
1
1
1
1
1
1
1
3
1
1
1
1
3
2
1
2

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

2
4
3
3
4
2
1
5
4
5
1
1
3
2
2
4
4
4
6
1
3
5
4
4
4
3
5
2
4
2
6
3
4
1
2
4
1
1
1
2
4
4
2
2
1
3
4
2
4
1
4
1

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

5
4
3
2
3
4
5
4
4
4
5
4
1
3
2
5
5
5
4
1
4
4
5
5
3
3
4
2
5
4
5
5
5
5
5
2
1
5
5
5
2
3
4
3
4
4
5
5
5
5
2
2

346
347
348
358
359
361
366
368

1
1
1
2
2
1
2
2

6
4
1
4
3
1
7
7

2
3
1
5
2
2
3
1

1
1
1
4
1
2
1
1

1
1
1
1
1
1
1
1

5
2
2
2
4
4
1
1

1
1
1
1
1
1
1
1

1
1
1
1
1
1
1
1

5
5
4
2
3
4
4
4

B
B3

B2

1
2
2
3
1
4
5
3
5
4
4
2
1
2
1
4
1
1
2
2
4
3
4
3
5
1
5
2
5
2
4
5
2
1
3
3
1
4
4
5
2
2
3

1
2
2
2
2
1
2
1
1
1
2
1
2
1
2
2
1
2
2
2
2
1
2
2
2
2
1
2
2
2
1
2
2
1
2
2
1
2
2
2
1
2
1

C1

5
2
5

1
4
1

3
4
3

Ca

Scale

Cb

1
1
1
2
2
2
1
2
2
2
2
2
1
2
2
1
2
2
2
1
2
1
2
1
1
2
2
2
2
2
2
1
1
1
2
2
2
2
2
2
2
2
2

Scale

Cc

1Yes -1 & No-2

Cb

Scale

Scale
1
1
1
3
1
5
5
1
5
4
3
2
2
1
1
4
1
2
2
1
4
1
4
4
5
1
5
1
5
3
3
5
2
1
2
2
2
4
5
4
1
2
5

Ca

Scale

C1
1Yes -1 & No-2

Cc

Scale

Cb

Scale

B1

4
2
4

5
4
5

3
5

3
4

2
4
3

4
5
5

5
3
1
4
2
2
2
1
4
5
2
1
4
3
2
1
4
4
4
1
4
1
2
1
4
5
5
1
5
2
1
5
3
5
5
1
1
5
3
4
2
1
1
4
2
1
4
1
3
3
4
3

5
4
3
4
4
1
2
2
4
5
4
1
4
5
1
1
4
4
4
3
4
1
2
2
5
5
5
2
5
2
1
4
4
4
5
1
1
5
4
5
2
1
2
5
4
1
4
3
4
4
4
5

2
2
2
2
2
1
2
2
1
2
2
2
2
2
2
2
2
1
2
2
2
2
1
2
2
2
1
2
2
1
2
2
1
2
2
2
2
2
1
1
1
2
1
2
1
2
1
2
2
1
1
2

5
1
2

1
2
5

4
5
5

5
2

5
4

3
1

2
2
1
2
2
2
2
1
2
2
2
2
2
2
2
1
1
2
2
1
2
2
2
2
1
2
2
2
2
1
2
2
2
1
2
2
2
2
2
1
2
2
2
1
2
2
2
1
2
2
2
2

4
4

5
4

4
4
1
2
2
5
3
5
5
2
4
4
2
1
2
4
5
5
3
3
5
4
4
5
1
1
4
1
3
5
4
4
4
5
3
2
1
4
5
5
2
2
4
1
4
4
5
3
5
4
1
1

5
5
1
2
2
4
4
4
5
3
4
4
2
1
3
3
5
5
4
2
5
4
4
5
2
2
4
1
4
5
4
5
5
5
4
1
1
5
4
5
2
3
5
1
5
4
4
4
4
5
2
2

2
2
1
2
2
1
1
2
2
1
1
2
2
1
1
1
2
1
2
2
2
1
1
2
1
2
1
2
1
1
2
2
2
2
2
1
1
2
1
2
1
1
2
2
1
2
1
2
2
1
2
2

4
3

4
5

1
4

4
1

3
2

2
4

4
2
4

1
3
5

3
5
1

3
2

1
4

1
5

4
5

5
5

2
3

4
5

4
1

2
3

1
4

2
5

4
2

2
1
2
2
2
1
2
2
1
2
1
2
2
2
2
2
2
2
1
2
2
2
2
1
2
2
2
1
2
2
2
2
1
1
2
1
2
2
2
1
1
2
2
2
2
1
2
2
2
2
2
1

5
2

4
1

4
4

3
4

4
4
5
3
2
4
4
4

5
5
5
2
2
4
5
4

1
2
1
1
1
2
1
1

1
2
4

2
3
1

4
2
5

4
1

4
5

2
4

2
1
2
2
2
2
2
1

1
4
5

4
4
4
4

4
5
2

2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2

Ca

Cb

1
1
1
2
2
2
2
1
1
2
1
2
1
2
1
2
1
2
1
2
2
2
2
2
2
2
1
2
2
2
2
2
2
2
2
1
2
2
2
2
1
1
2

Cc
Scale

C1

Scale

Cc

1Yes -1 & No-2

Cb

Scale

B5

Ca

Scale

Scale

1Yes -1 & No-2

C1

Scale

B4
Cc

Scale

B
B3

1
5
1

1
4
3

1
4
2

3
4

3
2

4
5

3
5

1
5

2
5

1
5

2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2

1
2
2
1
2
2
2
2
2
2
2
2
2
2
1
1
2
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
2
2
1
2
2
2
1
2
2
2
1
1
2

5
4

4
5

4
4

4
2
5

4
5
4

2
1
4

3
4

1
5

2
2

4
5

2
4
4

4
5

2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2

2
2
2
2
2
1
2
1
2
2
2
2
1
2
1
2
2
2
2
2
1
2
2
1
2
2
1
2
2
1
2
1
2
2
2
1
2
1
2
2
2
2
1
2
2
2
1
2
1
1
2
2

4
4

5
4

5
5

2
2
2
2
2
2
2
2

1
2
1
2
2
2
1
2

comunication

1
4
4
3
3
4
4
1
3
1
3
4
4
1
4
3
4
4
4
1
4
4
3
4
3
4
4
1
3
3
1
4
3
4
3
1
3
4
4
2
4
4
2

23
25
21
10
4
21
16
24
35
21
23
15
29
15
15
15
21
4
14
10
12
26
13
18
24
3
31
5
14
7
20
21
17
25
8
17
12
12
13
12
15
23
19

1
4
4
2
4
4
4
4
1
4
4
1
4
1
4
3
4
2
4
4
4
4
1
4
4
1
1
1
1
4
4
4
1
4
4
3
3
1
3
4
4
4
1
3
4
4
2
2
4
4
4
3

27
12
15
16
7
14
7
12
21
14
11
3
13
12
18
27
20
30
20
26
12
5
16
5
21
15
21
5
14
28
5
14
18
22
14
4
4
25
21
31
19
13
17
23
20
16
18
13
12
30
30
10

3
3
1
4
4
4
3
4
4
2
4
4
4
4
4
4
4
1
3
4
4
2
2
4
2
3
4
4
4
4
4
4
4
4
4
3
4
4
3
4
4
4
3
4
4
3
1
3
4
1
2
3

14
20
15
6
7
41
24
25
23
18
25
12
18
13
29
22
15
21
21
6
28
17
24
37
16
6
36
6
23
40
13
21
23
18
12
36
12
23
20
22
21
19
20
5
26
22
36
12
28
40
5
13

4
4
3
3
4
2
1
3

41
23
29
14
17
12
35
32

A1

A2

Distributed questionnaires
Collected questionnaires
Rejected questionnaires

485 100.0%
370
76.3%
115
23.7%

1- ORAL
2- Hair
3- Skin care
4- Skin cleansing
5- Deo
6 -Baby

76
95
40
104
25
30
370

21%
26%
11%
28%
7%
8%
100%

1- ORAL

15%

4- Skin cleansing

A3
85%

Coupons
Price off
Sample
Contests
Bonus pack
TOTAL

155
182
120
144
118
719

Coupons
Non
Total

155
215
370

22%
25%
17%
20%
16%
100% 1.94324
364%
42%
58%
100%

Coupons

1
38

3
25
16%

4
50
32%

3
18

5
42
27%

4
40

5
32

Price off

Sample

Total

Strongly
Agree

Coupons

Agree

Neutral
2
27

17%

155
100%

Total

B1-Cb

20%

Strongly
Agree

Scale

2
28
18%

16%

Agree

Coupons

1
10
6%

ANY PROMOTION

Neutral

Scale
B1-Ca

Disagree

85%
15%
100%

Disagree

B1

370
65
435

Strongly
Disagree

ANY PROMOTION
NON
TOTAL

Strongly
Disagree

A4

155

B1-Cb

Sample
Non
Total

Scale
B3-Sa

5
48
26%

5
47
26%

Total

Total

155
100%

Total

182
100%

182
100%

Total

Strongly
Agree
Strongly
Agree
Strongly
Agree

Agree
Agree
4
51
28%

5
35
19%

Strongly
Agree

Agree

Neutral
Neutral

Disagree
32%
68%
100%

Neutral

Disagree

Strongly
Disagree
120
250
370

3
20
11%

4
51
28%

5
39
25%

100%

182
100%

Total

B3

2
34
19%

3
20
11%

4
48
26%

21%

Strongly
Agree

Price off

1
30
16%

3
22
12%

4
47
30%

Agree

Scale
B2-Pc

2
29
16%

26%

Agree

Price off

1
34
19%

3
14
9%

Neutral

B2-Pb

2
42
23%

12%

Neutral

Scale

1
35
19%

Disagree

Price off

49%
51%
100%

Disagree

Scale
B2-Pa

182
188
370

Disagree

Price off
Non
Total

Strongly
Disagree

B2

2
30
19%

Strongly
Disagree

Coupons

17%

1
25
16%

Strongly
Disagree

Scale
B1-Cc

25%

Strongly
Disagree

Coupons

B4-C1c
Scale

Contests

Scale

1
18
13%

2
18
13%

2
3
19
13%

3
24
17%

4
46
38%

4
48
33%

4
39
27%

4
Total

Total

Strongly
Agree

Agree

Neutral

Disagree

4
49
41%

Total

2
21
15%
Strongly
Agree

39%
61%
100%
3
8
7%

Strongly
Agree

144
226
370

Agree

2
17
14%

3
15
13%

Total

Strongly
Agree

Agree

Neutral

Disagree

4
52
43%

Total

B4-C1b
1
10
8%

3
5
4%

Strongly
Agree

Contests
1
15
10%

2
8
7%

Agree

Scale

2
15
13%

Agree

B4-C1a
Neutral

Contests
Non
Total
1
12
10%

Neutral

B4
1
10
8%

Neutral

Sample

Disagree

B3-Sc

Disagree

Scale

Disagree

Sample
Strongly
Disagree

Scale

Strongly
Disagree

B3-Sb

Strongly
Disagree

Sample

Strongly
Disagree

Total

Strongly
Agree

Agree

Neutral

Disagree

Strongly
Disagree

Scale

Strongly
Disagree

B3-Sa
5
38
32%

5
36
30%

5
39
33%

5
41
28%

5
45
31%

120
100%

120
100%

120
100%

144
100%

144
100%

B4-C1c

Communicate

2
22
19%

4
39
33%

5
31
26%

Total

144
100%

Total

118
100%

118
100%

Total

5
38
32%

Strongly
Agree

4
32
27%

Agree
3
11
9%

5
32
27%

Strongly
Agree

4
35
30%

Agree

3
19
16%

44
31%

Strongly
Agree

Agree

3
14
12%

Neutral

2
15
13%

41
28%

118
100%

Shopper

B6

Neutral

Disagree
Disagree

1
15
13%

TV

Bonus pack

2
24
20%

Neutral

Scale
B5-C1c

1
14
12%

15
10%

Radio

Bonus pack

1
13
11%

Disagree

Scale
B5-C1b

32%
68%
100%

New Paper

Bonus pack

118
252
370

Strongly
Disagree

Scale
B5-C1a

26
18%

Strongly
Disagree

Bonus pack
Non
Total

18
13%

Strongly
Disagree

Contests

64

44

58

204

370

0
55%

TV

New Paper

7%
8%
28%
11%

20%
26%

1- ORAL

2- Hair

3- Skin care

4- Skin cleansing

5- Deo

6 -Baby

NON

22%

25%

17%

Sample

Contests

Bonus pack

Strongly
Disagree
13%
Strongly Agree
31%
Agree
28%

Disagree
18%

Agree
28%

Neutral
10%

17%
12%
16%

New Paper

Radio

Shopper

Gender
1

Male

104

Female

266

C1

Total

28%
72%

Bachelors

370

Age

C2

Below 18

28

8%

18 24

89

24%

25 34

60

16%

35 44

48

13%

45 54

36

10%

55 64

43

12%

65 74

38

10%

75 plus

28

8%

370

100%

Total

Income

C3

Below

5000

72

19%

5001 15000

139

38%

15001- 25000

80

22%

25001- 35000

36

10%

35001- 45000

24

6%

Above 45001

19

5%

370

100%

Total

Educational
1
C4

Secondary school

207

25001

56%

C4

High school

110

30%

Bachelors degree

42

11%

Masters degree or Doctorate

11

3%

370

100%

Total

Gender
Income Male
Above 45001
5%

28%

35001- 45000
6%
Female
25001- 35000
72%
10%
Masters degree Education
15001-or25000
Doctorate
5001 15000
Bachelors
22% 3%
38%

Below 5000
19%

degree
11%

High school
30%

Secondary
school
56%

Age
65 74
10%

75 plus
8%

Below 18
7%
18 24
24%

55 64
12%
25 34
16%

45 54
10%

35 44
13%

Response Rate