Audience Profile

Mohid Ali

Firmographic Classifiers
My target audience are teenagers from the age of 15-35 who are in the Y and Z generation. Although our artists are Bangladeshi , the ethnicity of our target audience is diverse, I dont have a certain race I am targeting, However, although there arent many Bangladeshi music artists in the music industry it may have a niche appeal with this ethnicity and may attract a whole new audience and be the first Bangladeshi artists to hit the mainstream and be successful and influence many other young aspiring artists to work harder and follow their work. My audience mainly be from London because the song is about London, however, when the song hits music channels such as Flava, Channel AKA the music would spread to other towns i.e. Scunthorpe, ,Manchester etc. The NRS Demographic grade my audience fall under is grade D and E because theyre from parts of London where the people are dependent on the state and live off benefits, but some of the audience would be working class people who fall under C2 in the NRS Demographic grade. My target audience does not have a fixed gender, I am targeting both males and females , targeting half the people will not be very smart because females would also listen to this type of music even though the song is called L-O-N D Boy. The level of education my audience will be in is those who are school leavers and further education. The audience would be placed in strugglers because they fall under the d and e demographic grades and they would also be aspirers because everyone wishes to be high in status and not be a struggler.

Psychographic Classifiers
My target audience would be apathetics and anti establishments. Their taste would vary but would have interest in grime and rap, they would already be listening to the same type of music by other artists from London i.e. Chipmunk, Dappy, Professor Green etc. The audience would have many different types of opinions when hearing this song most would like it but there will be the few that find it just okay.They would digital natives who would prefer to learn things that is instant, relevant and fun, see pictures, sounds and videos rather than text.