$$$ Make Millions $$$

1st Step Assign students into 8 groups of Robber Baron Andrew Carnegie (Steel) John D. Rockefeller (Oil) Cornelius Vanderbilt (Railroads) J. Pierpont Morgan (Finance & Banking) 2nd Step Marketing Team Research your Robber Baron Information within your Product o What was the industry that the Robber specialized In? Images of Factories, Workers, and Products How will you use Vertical and/or Horizontal Integration to ensure business success o How did they manufacture their goods? o How did they distribute their goods? o How are you going to advertise and create a demand for your goods? (within Historical Context) Visual Aid for Presentation Day o Video Presentation o Presentation Board o Other (approval by the teacher)

3rd Step Presentation Day Each group has $500 dollars to invest in each of the Robber Barons Fill out the evaluation form for each group

Evaluation Form
How strongly does this Robber Baron align to the beliefs of Social Darwinism. Place each Robber Barons name on the scale below according to each groups presentation. Against For |-------|-------|-------|-------|-------|-------|----|||----|------|-------|-------|-------|-------|-------| Social Darwinism Social Darwinism

Money Investe d

Why did you invest in this company/tycoon

How will this industry change society?

What was the best aspect of this company? What was the worse aspect of this company?

Carnegie

Vanderbilt

JP Morgan

Rockefeller

Teacher Scoring Guide

Social Darwinism Insert Points Below Basic The group poorly represented Social Darwinism and/or made many mistakes in its explanation Insert Points Basic The group showed a partial understanding of Social Darwinism Insert Points Proficient The group fully understands Social Darwinism but they failed to give a detailed response to how it applies to the businesses of the Robber Barons Insert Points Advanced The group gave a very detailed explanation of Social Darwinism and how it rationalizes the business structure of their Robber Baron

Vertical Integration & Horizontal Integration (monopoly) Insert Points Insert Points Insert Points Insert Points Below Basic Basic Proficient Advanced The group did The group The group The group not show an demonstrated showed and showed a understanding an understanding superior of Vertical understanding of Vertical understanding Integration or of Vertical Integration and of both Vertical Horizontal Integration or Horizontal Integration and Integration Horizontal Integration Horizontal Integration Integration with elaboration Adequately represents their particular Robber Baron Insert Points Insert Points Insert Points Below Basic Basic Proficient The group failed The groups The groups to accurately presentation presentation represent their was missing one was an accurate Robber Baron or or two report of the his company in important Robber Baron their pieces of the and his presentation. Robber Baron company and his company Evaluation Form Insert Points Below Basic Insert Points Basic Insert Points Proficient Insert Points Advanced The groups presentation incorporated a very detailed report of the Robber Baron and his company

Insert Points Advanced

The group did not visit every presentation and filled out the eval form poorly.

The group visited every presentation but failed to completely fill out their eval. Form.

The group visited every presentation and reported on their Likert scale.

The group filled out the chart and the Likert scale with great detail

Resources http://edsitement.neh.gov/lesson-plan/industrial-age-america-robber-barons-andcaptains-industry#sect-activities