NEIMAN MARCUS

Neiman Marcus
Neiman Marcus, formerly Neiman-Marcus, is a luxury specialty

retail department store operated by the Neiman Marcus Group in the United States. The company is headquartered in the One Marcus Square building in Downtown Dallas, Texas, and competes with other department stores such as Saks Fifth Avenue, Barneys New York, Lord & Taylor, Nordstrom, Von Maur and Bloomingdale's. The Neiman Marcus Group also owns Bergdorf Goodman specialty retail department stores on Fifth Avenue in New York City and a direct marketing division, Neiman Marcus Direct, which operates catalogue and online operations under the Horchow, Neiman Marcus and Bergdorf Goodman names.

History

Neiman Marcus was founded in 1907 by Herbert Marcus; his sister, Carrie Marcus Neiman; and her husband, Al Neiman. Investing $25,000 in proceeds from the sale of their flourishing sales promotion business, they opened their first store in downtown Dallas, Texas, with the goal of providing fine ready-to-wear apparel and unsurpassed customer service They turned a profit in their first year, in large part because of a tenet that still governs the way we do business: "It's never a good sale for Neiman Marcus," Herbert Marcus said, "unless it's a good buy for the customer."

Merchandise mix
Womens apparels Womens shoes Womens handbags Mens apparels Mens shoes Cosmetics and Fragrance Designer & Precious jewelers Home furnishing & Dcor Gifts others

Merchandise mix

The Neiman Marcus Group retails deals in.. * * * * * * * * * * * luxury apparel, accessories, jewellery, cosmetics, furnishings, gifts, antiques, shoes and hands bags, beauty & fragrance, rare books, decorative home items, etc.

 Its

target market is consumers who are in the top 2% of the income bracket and equally wealthy people around the world. According to the company's website, its average customer has an advanced degree, is well-travelled and sophisticated.

Price mix of Neiman Marcus

Gifts $300 Leather zip jacket $795 to $1000 Jewelers for women $1050 to $2148 Formal shoe $560 to $695 Boot shoe $450 to $765 Watches for men $190 to $1005 Necklaces $530 to $1000 Mens belts $1250 to $275 Wallets & keychain $300 to 600$ Luggage $160 to $695 Accessories for men $100 to $600 Skirts $198 to $695 Tables $599 to $2065 Curtains & hardware $65 to $685