Sie sind auf Seite 1von 4

TABLET PC IS SHOWING A PHENOMENAL GROWTH FOR SECOND CONSECUTIVE YEAR

TABLET PC SURGED IN GROWTH AND AROUND 1/5TH OF TABLET OWNERS OWN ONLY TABLET PC
SALES OF TABLET, ALL INDIA URBAN

+424% +284%
1.90 Tablet PC sales

Sale of Tablet (in million units)

1.5 1 0.5 0 0.09 2010-11

0.36 2011-12 2012-13

Year

TABLET OWNER AS 21%


PC OWNER ONLY TABLET

45%

29%

05%

SMARTPHONE OWNER

PC OWNER + SMARTPHONE OWNER

CONSUMERS PREFERENCE SEEMS TO BE TILTING FROM PC TO TABLET


SALES OF PC AND TABLET, ALL INDIA URBAN
Overall sales (in million)
13.5 13

12.99
0.62

13.07

Sale (in million units)

12.5 12 11.5 11 10.5 10

Tablet 1.9

12.37 11.17

PC

Projected sales

Actual sales

Product category
PC Tablet PC + Tablet

Projected sales

Actual sales

Difference
In million

% difference
Actual to projected

In million

12.37 0.62 12.99

11.17 1.90 13.07

-1.2 +1.28 +0.08

-10% +206% +01%