1. PWYW might be viable pricing model, depending on the persons you will be serving.

Since every person lives in a society, that has certain values. According to those values gained, a person might pay the considerable amount for the product or services used by him or her. 2. PWYW is more viable for services than for physical goods, since for physical goods manufacturing cost has to be availed by the manufacturer. But for services there is no manufacturing cost. 3. There can be a one model of freemium , combination of free and premium. This can be availed on internet video sites, showing them premium videos for free and after watching the video ask them to pay what they want. 4. Some elements of consumer behaviour can be studied for this model is fairness, altruism, satisfaction, loyalty and price consciousness.