Background WeknowthatWestportisaniceChicagosuburbancommunityof30,000.Westportprides itselfonhavinglotsofcommunitysupport.Theyareaproudcommunityandbelievein Westportanditscauses.Theyareatightknitcommunityareveryinvolvedinlocal communityeffortsofallkinds. JasonTyler,whosuffersfrompalsy,spenttheentiresummerbuildingandplayinginafort heandhisfriendsbuiltonavacantlot.However,muchtoJasonssadness,theacitycrew cameanddemolishedhisforttoclearthelandforaroadtobebuilt.Localreportersand photographersweretheretodocumentthedemolition. JasonalsosuffersfromPalsywhichisadegenerativediseasethataffectsmotorabilityof thevictim.WewanttomakesurethatJasonisntbulliedortreatedunfairlybecauseofhis disability. Withtherecentnationalcrazeofbullying,wewantedtolookfurthertomoreintobullying andmakesurethatJasonwasnttargetedbecauseofhisdisabilityingeneral.

Some generalstatisticsaboutbullyinginclude:
Statisticsshowthat23%ofstudentsingrades46hadbeenbulliedseveraltimesor moreand20%hadbulliedothers. http://www.hazelden.org/web/public/bullying_prevention.page ArecentU.S.studyshowsthat17percentofallstudentsreportedhavingbeenbullied "sometimes"ormoreoften.Thisamountstoalmostoneinfivestudents. http://www.violencepreventionworks.org/public/bullying.page

SWOT: Strengths communitypride/tightknit community localpaperand3localradio stations knowthechild/victim affluentcommunity

Weaknesses blownoutofproportion communallyviral disconnectincommunication betweendepartments

Opportunity governmentisheretoserve
community

Threats communityvs.government timeconstraint storywillbreakinlargerChicago area losingsenseofcommunitypride

gainsupportfromTylerfamily increasecommunityties equalopportunity communityimprovement improvecomms/community

SituationAnalysis: ThecityengineerstookdownafortbuiltbyJasonTyler,atwelveyearoldboywhosuffers fromcerebralpalsy.Thecityownsthelandthatthefortwasbuiltonanditplanstobuilda roadontheeasement.Thefortneededtobetakendownsoonanyways. Thecitymaybefacedwithaportrayalthatmakesthemlookliketheyarenotawareof communitymembers.Potentially,thisstorycouldbreakintolargermediamarkets becauseoftheproximitytoChicago.Thecitizensofthecommunitycouldspread perceptionsandattitudestootherpeopleinthecommunitythatthecitydoesnotcare aboutthepeopleitserves.Thiswillinreturnhaveanegativeimpactonlocalcommunity prideandWestportsgovernment.Thisgivesusanopportunitytoworkonthe communicationwiththecommunitythatwillimprovetherelationshipbetweencitizensof Westportanditsgovernment. CoreProblem: Withoutswifteffectivecommunication,thestoryofJasonsforthastheabilitytonegatively influencecommunityprideandunityandthreatenstoturncommunitysupportagainstlocal governmentanditssubsidiaries. Goal: Tobolstercommunitysupportandpridebyeffectivelycommunicatingtomediaoutletsthe completestoryofJasonsfort. Objectives: 1.TomendrelationshipwithTylerfamilybynoon,beforereachingouttomediaoutlets.

2.ToinformreporteraboutthecompletestoryincludingthemendingrelationshipwithTyler familyby1p.m. 3.TocreatestrategicresponsetootherChicagomediaoutletsby5p.m. KeyPublics,Messages,Strategies,andTactics: Ofallthepotentialpublicsthatwebrainstormed,thekeypublicsthatwewanttocontactare theTylerfamily,thereporterwhoiswritingthestory,themediainthelargerChicagoarea andcityemployees.Wehavechosenthembecausewefeelthattheywillbeinstrumentalin helpingustoaccomplishourobjectiveslistedabove. 1.TylerFamily DemographicsandPsychographics:ThisisthefamilywithJasonastheirson.Theirson hashadpalsyforhiswholelife.BecausethisisasuburbofChicago,manypeople commutetothecitytoworkandthefatherofthisfamilyisthesameway.Theyhavebeen veryhurtbythesituationandhopethattherecanbeaneffectivewaytosettingtheproblem. SelfInterests:ThemainpriorityoftheTylerfamilyistheirson,Jason.Theywanthimto succeedandtobeabletoaccomplishthingsonhisown.Theyknowthathissituationwill continuetogetworseandtheywanthimtobeabletoenjoylifeasmuchashecan.They areusedtothecomplicationsthatcomewithpalsyandhavebeenlivingwiththemtheir wholelife.Jasonseemstobeinterestedinbuilding. Influentials/thirdpartyopinionleaders:Localleaders,churchleaders,teachers,government leaders,neighborhors,friendsandfamily. Relationshiptotheclient:Priortotheincident,theonlyrelationshipthatthefamilymight havehadwasnoticingthecityandwhatithastoofferthem.Theyaregratefulforwhatthe citydoesforthemandnowtheyhavehurtfeelingsandproblemswiththegovernment. PrimaryMessage:WegiveoursincerestapologiesforwhattranspiredregardingJasons fort.

SecondaryMessages: Wehopeyouunderstandthatthislandwasalreadysegregatedforthisroad. Wehadplannedonpreparingthelandfortheplannedroad.

Strategy:ToapologizeandmendrelationshipwithTylerfamilythroughpersonalcontact. Tactics: HaveMayorAndersoncalltheTylerfamilypersonally. HaveMayorAndersonandcityengineerpersonallyvisitthefamily. BringahardhattothevisitwithJasonsnameonthefront. Atthemeeting,havetheengineerinviteJasontoshadowhimforaday. Takeapictureofeveryoneinfrontofthehouse. Sendthepicturetothenewspapertoincludewiththestory. WhenJasonaccompaniesengineer,invitethesamereportertocoverthestory.

2.LocalWestportnewspaperreporter DemographicsandPsychographics: FirstreporterfromlocalWestportnewspaperwhowitnessedthedemolitionofJasonsfort. Withher,shehadaphotographerandplanstorunthestoryintonightspaper.Wantsto exposetruthinWestportandfindhumanintereststoriesthatwillappealtolocalcommunity. SelfInterests:careeropportunities,firstbreakingstory,exposestruthaboutWestports governmentsystem Influentials/thirdpartyopinionleaders:editor,mayor,bosses,otherChicagonewspapers Relationshiptotheclient:communitycoworker,localadvocate PrimaryMessage:AlthoughthedemolitionofJasonsfortwasunfortunate,thereismoreto thestorythanwhatwasobvious. SecondaryMessages: Thelandhadalreadybeentakenasaneasementforaplannedroad. Sincethecityownedtheland,itslegallyliableforanystructurestheretobe removed. WevemendedtherelationshipwiththeTylerfamilybypersonallyapologizing. Thecityengineerscorrectlydemolishedthestructure. Strategy:Toinformlocalreportofthewholesideofthestoryandtoshowsupportforcity workersthroughpersonalcontact.

Tactics:
HaveMayorAndersoncallreportertogivestatementandtoinformhimofthewhole story. Preparepressreleasetosendtoreporterafterthephonecall. SendphotoofMayorandengineerwithJasontothenewspapertoincludewithstory. TellreporterofshadowingopportunityforJason. ProvidehimtheopportunitytocoverJasonsjobshadow. Givereporterastatementofcitysgratitudeforemployeesofthecity.

3.MediainthelargerChicagoArea DemographicsandPsychographics:organizationswithinChicagoanditssuburbsthat reportnews.Theseorganizationsarecomprisedofeducatedindividualswhofeellikethey areservingthepublicinterestthroughjournalism. SelfInterests:Findingstoriesthatareconsiderednewsworthy.Thiscanincludelocalpublic interestpiecesaswellaslargernationalandinternationalstories. Influentials/thirdpartyopinionleaders:Theycanbeinfluencedbytheirlargeraffiliate stationsormediagroups(suchasNBCorClearChannel).Publicopinionisalsovery influentialtomediagroups. Relationshiptotheclient:Manyoftheseorganizationsdonothaveacurrentrelationship withWestportCitywiththeexceptionofthelocalstationsbasedoutofWestport.Those stationshaveapositiverelationshipbecauseofthestrongfeelingsofcommunityprideand unity. PrimaryMessage:Westportisaveryproud,unifiedcommunity. SecondaryMessage: AlthoughthecityhadtodemolishJasonsfort,thecitywasabletoprovidethe opportunitytopursuehisinterestinbuilding. ThenewroadisonepartofalargerefforttoimprovetheWestportcommunity. Westportcaresabouteveryindividualinitscommunity. WestportCitysupportsitsemployeesandtheiractionsinthissituation. Strategy:Ifadditionalmediaoutletscontactthecity,wewillhavepreparedresponses throughpersonalcontact.

Tactics:

Prepareafollowuppressreleasewithinformationaboutsituation. Emailpressreleasetomediaoutletsthatcontactthecity. PrepareastatementissuedbyMayorAndersonaboutsituation. Emailstatementtomediaoutletsthatcontactthecity. PreparetheMayorforpotentialphonecalls. Createbrollshowingthepridethatthecitizensfeelaboutthecitytobedistributed tolocalmedia. Emailbrolltomediaoutletsthatcontactthecity. 4.CityEmployees DemographicsandPsychographics: ThispublicarealltheemployeesthatworkfortheCityofWestport.Thisgroupincludes especiallytheemployeesinthecityengineersoffice.Theyfeeltheyworkforacitythat trulyservestheresidentsofthecommunity. SelfInterests:Jobsecurity,approval,prideinqualityofwork Influentials/thirdpartyopinionleaders:Mayor,peers,neighbors Relationshiptotheclient:Theyworkfortheorganizationthatisfacingapotentialmedia crisis. PrimaryMessage:WeareproudofthequalityofworkthatyouaredoingfortheCityof Westportandtheresidentsofthecommunity. SecondaryMessages: Youaredoingawonderfuljobforthecommunity. WevalueyourhardworkanddedicationtomakingWestportabetterplacetolive. Strategy:Toinformcityemployeesofoursupportoftheirworkthroughmassmedia. Tactics: Callreporterwhoiswritingthestory. Includemessagesinpressreleasetothereporteraboutthestory. Createemailtosendtocityemployeesthankingthemfortheirworkandservice. SupplyreporterwithpictureofMayorAndersonvisitingwithJason. SupplyreporterwithpictureofthecityengineersgivingahardhattoJasonand invitinghimtoshadowthem.

 Includemessagesforemployeesinpreparedmediapacketsforothermedia outlets. IncludepicturesofcityengineersmeetingwithJasonandpresentinghimwithahard hatandinvitinghimtojobshadow. EvaluationCriteriaandTools:

Objective1: Criteria:WasJasonsvisitfromthemayorandcityengineerscompletedbynoon? Tool:DocumentthetimedidthemayorandcityengineersleaveJasonshome? Objective2: Criteria:Wasthereportercalledandsuppliedthenecessarymaterialsby1P.M. Tool:Documentthetimewasthereportercalledandthematerialsweresent. Objective3: Criteria:Havepreparedresponsetolargermediainquiriesby5P.M. Tool:Documentthetimetheresponsematerialiscompiledandpreparedby.

BrookeWeenig,KateKeenan,JarenHougton,AdamDurfee,TysonMason Background: WeknowthattheHerman,Minnesotaisasmalltownof5,000peopleabout75milesawayfrom thenearesturbancenter.Weknowthatthereareagreateramountofmenthantherearewomen. AccordingtoanOminilogostudy,Itismorelikelythatyouwillgettoknoweachother,discover similarities,andbecomefriendsorstartdating,isincreasedinwithintheproximityofthearea.Ifwomen aredrawntowithintheproximityofthesemenandarewillingtostaytherelongenough,thantheamountof menthataredatingwomenwillincreasesignificantlyandthus,morepeoplewilllikelybemarried. AccordingtoarecentWallStreetJournalarticle,theamountofjobsaredecreasinginthefieldof lawandbusiness,becauseoftheinfluxofgraduateswhograduatedwiththeirundergradandwentbackto graduateschooltothe Themedianfamilyincomeofthetownis45,833,andtheamountofhousingunitsinHermanthat wereowneroccupiedwas85percent.87percentofpeoplewhoworkinHermancommute.Thecurrent economyandjobopportunityinAmericaisdown,andmanyarelookingforwork. Statisticsshowthatmoreandmorewomenaregoingintotheworkforce,andthusmoreandmore womenarelookingforjobs.ThefollowinggeneralstatisticswerereleasedbytheDepartmentof professionalemployees: GeneralStatisticsinAmerica Thenumberofworkingwomenhasrisenfrom5.1millionin1900,to18.4millionin1950, to66.2millionin2009. Thenumberofwomeninthelaborforceisprojectedtobemore than78millionby2018. Womenaccountedfor18%ofthelaborforcein1900,and46.7%in2008. In2018,womenwillaccountfor46.9%ofthelaborforce.Theannualgrowthrateforwomenin thelaborforceisexpectedtobe0.9%between2008and2018.Eventhoughthisisslowerthan previouslyprojected,itisstillfasterthantheprojectedannualgrowthrateof0.7%formen.This meansmensshareofthelaborforcewilldecrease,from53.3%to53.1%between2008and 2018. Whilein1900only20.4%ofallwomenworked,between1997and2008,almost60%ofwomen worked. OneofthebiggestorganizationsinthestatesofMinnesotaistheMinnesotaBusiness Womenhasbeeninvolvedwithcommunicatingwithprofessionalwomen,andthe organizationhasmanyclubsaroundtheHermanareawithahighmembershipofprofessional women.

SWOT: Strengths Lotsofopportunityforjob Lowcostofliving Lotsofavailableland PicturesqueLandscape Weaknesses Lowmedianhouseholdincome 75milesfromnearesturbancenter

Opportunity CareerOpportunitiesinengineering, medicine,law,accountingand teaching Opportunitiesforsmallbusiness entrepreneurs Changethevalueofworkingfor moremoney,tovaluing companionshipmore.

Threats PeopledontseethepulltoHerman, Minn. Thewomenwhomovetherewillnot beinterestedindatingthebluecollar workersofHerman. Minnesotagenderequitygapis currently78percent,womenmaking $39,289and$50,289.

SituationAnalysis: ThecurrentproblemwithHermanisattractingwomentothecitywhowillcontributetothe economyandclimateofthetown.Itisabeautifultowninapicturesquesettingwheretimber andminingaretheprimaryindustries.Therearecurrently5000peoplelivinginthetown.Of thepopulation,thereareover300singlemenandonly25singlewomen.Thisisagrowing problembecauseifthetowncantincreasetheamountofwomeninthecity,themenwill leaveandthetownwillnotbeabletosurvive.Wehavebeenaskedtocreateasixmonth campaigntobeginonNovember1sttobringmorewomentothecity. Thepotentialproblemsthatwillarisewillcomefromthefactthatnotmanypeopleknowabout Herman.Also,thereisalowmedianhouseholdincomeandthetownis75milesfromthe nearesturbancenter.Thereisalargegenderequitygapandwomenwhowillcometo Hermanwilllikelybetakingapaycuttocomehere. CoreProblem: IfprofessionalwomenarenotdrawntotheHerman,Minn.themajorityofsinglemalesinthat areawillleavethusharmingeconomy,andthusharmingitseconomyandtheeconomywillfail tobestimulated. Goal:

ToincreasetheamountofsingleandprofessionalwomenlivinginHerman,Minn.tostimulate theeconomy. Objectives: 1.IncreasetheawarenessofjobsofferedinHerman,Minn.by40percentofprofessionaljobs thatareofferedintheareassurroundingGrantcountyDecember31,2012. 2.IncreaseawarenesstograduatestudentsofavailablejobsinHerman,Minn.inthe FargoMoorheadMetropolitanareaby50percentbyDecember31,2012. 3.IncreasetheknowledgeofHerman,Minnaspotentialplaceforbusinessdevelopmentby February1,2012. 4.IncreasetheamountofsinglewomenlivinginHerman,Minn.to125byMay1,2012.

KeyPublics,Messages,Strategies,andTactics: 1.SinglewomenwhoareattendingcollegesoruniversitiesintheFargoandMinneapolis metropolitanareas DemographicsandPsychographics NDSU:6539Females 91percentwhite UofM:10,364(53.7percent)Females 70percentwhite Lookingforjobsrightoutofuniversity,especiallyatatimeofeconomicdepression.Value findingquickemploymentandlivingclosetohometheplacetheywenttoschool.Manyare involvedinlocalclubslikewomeninbusiness,engineeringandfemaleprofessional mentoringprograms. SelfInterests:careeropportunities,proximitytofamily Influentials/thirdpartyopinionleaders:Schoolclubleaders,academicadvisors,parents, peers Relationshiptotheclient:littletonorelationshiptothispublic.Thispublicislargelyunawareof Herman.

PrimaryMessage: FindajobclosetohomeinHerman,Minnesota. SecondaryMessage: ThecityofHermanhasimmediateinternshipandjobopeningscurrentstudentsand soontobegraduates. Findajobandgohomeontheweekendsfordinner!Hermanislookingtohireandis onlyacoupleofhoursfromyouarenow! StrategyOne: Tomotivatecollegeagesinglewomenthroughstudentassociationsand schoolaffiliatedclubs. Tactics: FlyersexplainingcareeropeningsinHerman EmailwithlinktoaHermancitywebsite StrategyTwo: Tomotivatecollegeage,singlewomenstudentstomovetolookcareersopportunities throughtheirCareerServicesOffice. Tactics: BrochuredescribingopeningsinHermanandlifestyle EmailwithcontactinfoforDepartmentofWorkforceServicesinHerman. StrategyThree TomotivatecollegeagestudentstomovetoHermanforcareeropportunitesthrough oncampuscareerfairs. Tactics: Personalpresentations Brochurestohandout

2.Public:Middleagedwomenwhoareprofessionallystablewithinthreehourradius DemographicsandPsychographics:workingwithinthreehourradiusinthesurrounding metropolitanarea.Educated,whitewomanrangingfrom35to55yearsinagewhoare uptodatewithsocialmediatactics.Independentandselfsufficientwomenwhohaveworked theirwholelivesandarelookingtoexpandtheircareeropportunities.

SelfInterests:takingrisks,careeropportunities,themselves,somewantfamilysomedont Influentials/thirdpartyopinionleaders:coworkers,singlewomenprofessionalsintheir chosenfields Relationshiptotheclient:Wedonthavearelationshipyetbutwilldeveloponethrough reachingouttothesewomenintheircareerfieldsandencouragingthemtocometoHerman. PrimaryMessage:Hermanallowstheopportunitytoimprovebothyourcareerandpersonal lifestyle. SecondaryMessages: Theyarecareeropportunitiesinengineering,law,accounting,teaching,and entrepreneurship. Hermanwantswomentocontributetotheoveralleconomyandclimateofthetown. Hermannotonlyprovidesacareeropportunitybutitallowsyoutofindyourcompanion. (Hermandoesntwantyoutobealone) BeCozyandComfortable StrategyOne: TomotivatemiddleageprofessionalstomovetoHermanthroughsocialmedia. Tactics: ReachouttocreateajoblistpostingsonLinkedIn,Indeed.comandCraigslist.org CreateaFacebookadtoincreaseawarenessofjobsinHerman ReachouttodatingsiteslikeeHarmonyandMatch.com StrategyTwo: TomotivatemiddleageprofessionalstomovetoHermanthoughprofessional associations. Tactics: ReachouttoProfessionalAssociationsofbusinesswomenincludingBusiness WomenofCentralMinnesotaBusinessWomenofGreaterGrandRapids,Dalaof Mora,FergusFalls,Mankato,NorthHennepin,OwatonnaBusinessWomen,Skyway ofMinneapolisBusinessWomen,St.Paul,ThreeRiversBusinessWomen,Willmarto increaseawarenessofavailablejobsinHerman ReachouttoMinnesotaEducatorsAssociationtoincreaseknowledgeofjobsin Herman 3.Singlewomenattendinggraduateschoolsinbusiness,accountingengineeringandlaw

programs DemographicsandPsychographics UofM:2537FemalesenrolledinGradprograms(60percentofschool) SelfInterests:careeropportunities,gettingmarried,payingoffstudentloans Influentials/thirdpartyopinionleaders:Academicadvisors,faculty,clubleaders Relationshiptotheclient: PrimaryMessage: ImmediatejobopeningsinbeautifulHerman,Minnesota. Secondary: ThecityofHermanhasimmediateneedofgraduatesofmastersprogramsin accounting,businessandengineering. Immediatejobopeningswillhelpyoutopayoffyourstudentloans PrimaryMessage: LotsofsinglemalesclosebyinHerman. Secondary: Hermancurrentlyhasa12:1singlemalestosinglefemalesratio. ThemalesinHermanarelookingforprofessionalwomeninterestedinpursuing careersinaccounting,businessandengineering. StrategyOne: ToreachandmotivategraduatestudentstoseekoutcareeropportunitiesinHermanthrough campuscareerfairs. Tactics: Personalpresentationatacareerfairbooth Brochurestohandouttointerestedstudents StrategyTwo: Toreachandmotivatesingle,careerorientedwomentoseekcompanionshipinHerman Tactics: Postindatingsitesaboutsinglemaletofemaleratio

 Startfacebookgroupforyoung,singleprofessionalsinHerman

BUDGET:
KeyPublic Singlewomenwho areattendingcollege atuniversitiesinthe area Details Per Total Sponsore Item Projected dCredit cost Actual projected

Strategy:

Tomotivate collegeage single women through student associations and schoolafflia tedclubs.

4000 Flyers explaining career openings inHerman Emailwith linktoa Herman city website

4000 @.50 cents/ flyer

.50

2,000$

0$

2,000$

NO CHARGE

Strategy:

Tomotivate collegeage, single women studentsto moveto lookcareers

Brochure describing openings inHerman and lifestyle Emailwith

5,000@ .75

.75

3,750$

1,500$

3,750$

opportunitie sthrough theirCareer Services Office.

contact infofor Departmen tof Workforce Servicesin Herman.

Tomotivate collegeage studentsto moveto Hermanfor career opportunites through oncampus careerfairs.

Personal presentatio n Brochures tohandout

NO CHARGE

5,000@ .75

.75

3,750$

1,500$

3,750$

Keypublic

Middleaged womenwhoare establishedin theircareers

Detail

PerItem Cost

Total Projecte d

Sponsor edCredit

Actual Projecte d

Strategy:

LinkedIn

$50/6months

50$/6mont

50$

50$

50$

To motivate collegeag edwomen tomoveto Herman through social media

hs

Indeed.c om
Facebook

500.00$/3mont 500.00 hs

500$

250$

500$

eHarmon 5$start rate/month y

5$start rate/month

5.00$

35.00$

35.00$

35.00$

5$start rate/month

5$

5$

5$

Match.co m

25$/month 25$/month

25$

25$

25$

Strategy: To motivate collegeag edwomen tomoveto Herman through profession al associatio ns

Professional Nocost

Nocost

Nocost

Nocost

Nocost

Associationsof business Nocost Minnesota Educators association

Nocost

Nocost

Nocost

Nocost

KeyPublic

Singlewomenwho areattendingcollege atuniversitiesinthe area

Details

Per Total Sponsore Item Projected dCredit cost

Actual projected

Strategy:

Tomotivate collegeage single women through student associations and schoolafflia tedclubs.

4000 Flyers explaining career openings inHerman Emailwith linktoa Herman city website

4000 @.50 cents/ flyer

.50

2,000$

0$

2,000$

NO CHARGE

Strategy:

Tomotivate collegeage, single women studentsto moveto lookcareers opportunitie sthrough theirCareer

Brochure describing openings inHerman and lifestyle Emailwith contact infofor Departmen

5,000@ .75

.75

3,750$

1,500$

3,750$

Services Office.

tof Workforce Servicesin Herman.

Tomotivate collegeage studentsto moveto Hermanfor career opportunites through oncampus careerfairs.

Personal presentatio n Brochures tohandout

NO CHARGE

5,000@ .75

.75

3,750$

1,500$

3,750$

Keypublic

Middleaged womenwhoare establishedin theircareers

Detail

PerItem Cost

Total Projecte d

Sponsor edCredit

Actual Projecte d

Strategy: To motivate collegeag edwomen

LinkedIn

$50/6months

50$/6mont hs

50$

50$

50$

Indeed.c om 500.00$/3mont 500.00

500$

250$

500$

tomoveto Herman through social media

hs
Facebook

eHarmon rate/month y
5$start rate/month

5$start

5.00$

35.00$

35.00$

35.00$

5$start rate/month

5$

5$

5$

Match.co m

25$/month 25$/month

25$

25$

25$

Strategy: To motivate collegeag edwomen tomoveto Herman through profession al associatio ns

Professional Nocost

Nocost

Nocost

Nocost

Nocost

Associationsof business Nocost Minnesota Educators association

Nocost

Nocost

Nocost

Nocost

Key public

Objectives

Self Interests

Primary Messages

Opinion Leaders

Strategies

Tactics

EvaluationCriteriaandTools:
1.IncreasetheawarenessofjobsofferedinHerman,Minn.by40percentofprofessionaljobs thatareofferedintheareassurroundingGrantcountyDecember31,2012bydoingasurvey beforeandafter. 2.IncreaseawarenesstograduatestudentsofavailablejobsinHerman,Minn.inthe FargoMoorheadMetropolitanareaby50percentbyDecember31,2012bysurveyingthe populationbeforethecampaignbeginsandafterDecember31,2012 3.IncreasetheknowledgeofHerman,Minnaspotentialplaceforbusinessdevelopmentby February1,2012bydoingasurveybeforeandafter. 4.IncreasetheamountofsinglewomenlivinginHerman,Minn.to125byMay1,2012by doingademographicreportcensus.