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DATE: 30.09.13

CHAPTER 11 + CHAPTER 12 Social/International Factors Mark Scheme Q estion 1 % M lti&le Choice 2 S&ortin# E!ents ) Me$ia/S&onsorshi& * Science + ICT T,TA- MAR. 0 1RA2E Marks A!aila"le ' ( 12 1+ */ Marks #aine$

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M lti&le Choice Q estions3

Ans4er A-- 5 estions For each 5 estion choose an ans4er A6 76 C6 2 an$ & t a cross in the "o83 Mark onl9 one ans4er :or each 5 estion3 I: 9o chan#e 9o r min$ a"o t an ans4er6 & t a line thro #h the "o8 an$ then mark 9o r ne4 ans4er 4ith a cross3 1a) Which type of competition structure culminates in players teams meetin! in a final" #1) A 7 C 2 ; -a$$er .nocko t M lti%#ame -ea# e

1$) What is the name !i%en to formal protests &here competitors nations acti%ely a%oi' participation" #1) A 7 C 2 79 &ass Promotion Pro&a#an$a 7o9cott

1c) What name is !i%en to the formal or!anisation of competitors &hich places them in set positions in the 'ra&" #1) A 7 C 2 ; A#en$a See$in# Fi8 Placement

1') Which of the follo&in! is not part of the me'ia" #1) A 7 C 2 <e4s&a&ers Internet 1o!ernment Tele!ision

1e) What 'oes the term ()*T+ refer to" #1) A 7 C 2 ; International Com&etition Trainin# In:ormation Comm nication Technolo#9 In:ormation Com& ter Technolo#9 In:ormation Comm nication Testin#

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DATE: 30.09.13

,a) )'entify t4o reasons &hy some people &oul' $e a!ainst the 'ecision to host a lar!e sportin! e%ent such as the -lympic .ames. #,) / / / 0is1 of terrorism )ncrease' pollution of local area 2ots of $uil'in! 'e%elopment causin! 'isruption

,$) 3sin! an e4ample5 e4plain ho& a nation has use' propa!an'a 'urin! the -lympics to hi!hli!ht political opinions. #,) / / E.!. 6itler 'urin! the 7erlin -lympics. 6e use' the .ames as an opportunity to promote Na8i %ie&s on the superiority of the Aryan 0ace.

,c) 3sin! an e4ample5 e4plain &hy lar!e sportin! e%ents present an attracti%e opportunity for companies to sho&case their $usiness pro'uct. #3) / / / E.!. The -lympic .ames #or Worl' *up). Millions of T9 %ie&ers : lar!e au'ience to a'%ertise to. The $i!!est sportin! stars 'ra& attention to success of pro'ucts.

3a) )'entify t&o a'%anta!es an' t&o 'isa'%anta!es of an athlete recei%in! sponsorship. #;) 1: )ncrease' earnin! throu!h financial 'eals &ith sponsors. ,: *ost of e<uipment coachin! transport can $e pai' for $y the sponsor. 3: Athlete may $e tol' &here they ha%e to !o5 &ho they ha%e to 'o inter%ie&s etc &ith. ;: Athlete may ha%e to use e<uipment coaches they are not comforta$le &ith &hich coul' impact on their performance. 3$) Descri$e t&o e4amples &here the me'ia+s in%ol%ement in sports can $e seen to ha%e a positi%e impact. #,) / / / =ro%i'es people &ith close up inter%ie&s &ith the top stars of the sport. Allo&s people to &atch sport li%e from home. =ro%i'es li%e information a$out sports stories e%ents.

3c) Descri$e t&o e4amples &here the me'ia+s in%ol%ement in sports can $e seen to ha%e a ne!ati%e impact. #,) / / / *han!es to rules of the !ame #e.!. tie/$rea1 in tennis). *han!es to startin! times of the matches #e.!. *hampions 2ea!ue final). 2ac1 of pri%acy for sports stars.

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DATE: 30.09.13

3') )'entify t4o reasons &hy the ra'io still represents a useful form of me'ia in%ol%ement in sport. #,) / / / =orta$le so can $e use' on the mo%e. *heap5 so anyone can ha%e one. 0an!e of channels to pro%i'e choice for listener.

3e) )'entify t4o e4amples of a company $usiness sponsorin! a sportin! competition. #,) *ompetition 1: The 7arclays =remiership #>oot$all) *ompetition ,: The 6eine1en *up #0u!$y) -thers: The >lora 2on'on Marathon5 The Em$assy Worl' ?noo1er *hampionships5 The *arlin! *up #>oot$all) ;a) )'entify t&o e4amples of a sportin! facility $enefittin! from a'%ances in technolo!y. #;) / / / The retracta$le roof at Wim$le'on allo&s play to continue &hen it starts to rain. The roof at the Millenium ?ta'ium can $e close' to stop the &eather ne!ati%ely affectin! the <uality of the !ame. The $i! screens at 2or's sho& replays of the $i! 'ecisions an' sho&s the 'ecisions &hen teams (re%ie&+.

;$) 3sin! t4o e4amples5 e4plain ho& a'%ances in sportin! e<uipment has le' to impro%e' sportin! performance. #;) / / / / ?treamline' s&im suits allo& athletes to !li'e easily throu!h the &ater &hich impro%es their spee'. 2i!ht &ei!ht cric1et pa's allo& players to run easier $et&een the &ic1ets. Aero'ynamic helmets allo& cyclists to re'uce friction 'ra! allo&in! them to impro%e their times. 2i!ht &ei!ht tennis rac1ets allo& players to mo%e the rac1et at spee'.

;c) )*T is use' in a &i'e %ariety of sportin! acti%ities to help athletes an' coaches impro%e their performance. 3sin! 'ifferent e4amples5 e4plain ho& a =E teacher coul' incorporate )*T into their lessons5 an' &hat the $enefits &oul' $e of 'oin! this. Ans4er in contin o s &rose3 #@) / / / / Heart rate monitors used to make sure training is at the right level and that athletes are not working too hard Electronic timing in swimming to give accurate times Computer software (Dartfish or Kandle) that can be used to analyse performance to identify weaknesses that can then be worked on Digital cameras and videos to review performance.

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Level 3 6 8 marks t least three e!amples e!plained" at least two fully" to show how they can be used to improve performance. NB #f only two e!amples are given and fully e!plained (ma!imum $ marks). Candidates spell" punctuate and use rules of grammar accurately and use a wide range of specialist terms precisely. Level 2 3 5 marks t least two e!amples with some e!planation given to show how they can improve performance. NB #f only one e!ample is given and fully e!plained (ma!imum % marks). Candidates spell" punctuate and use the rules of grammar with reasonable accuracy and use a range of specialist terms appropriately. Level 1 1 2 marks t least one e!ample with limited e!planation given to show how it can improve performance. NB list of e!amples with no e!planation (ma!imum & mark). Candidates spell" punctuate and use the rules of grammar with some accuracy. 'imited use of specialist terms. 0 marks (o creditworthy material. Example Answers (FOR A S ! LAR "#ES$ ON N 2011% 'evel % () marks) #mprovements in technology can help *achel improve her performance in lots of ways. +or e!ample" it is important during training to monitor how hard you are working so using a heart rate monitor is a much better way than taking the heart rate by hand. #f *achel sees that her H* is too low she can work harder which will improve her fitness and therefore her performance. ,ome heart rate monitors even allow you to download information to computer. Computer software like Dartfish allows *achel to analyse video footage of her performance to find weaknesses she can work on in training and then improve. *achel could even compare her performance to a good performer side by side. *achel plays a lot of football and technology has advanced so much that good -uality light football boots make it easier to pass the ball accurately as they give her more feel for the ball. *achel has worked hard to improve her swimming times so electronic timing makes it more accurate and reliable.