Question 1

0 out of 3 points _____ describes how people act when buying products to use directly or indirectly to produce other products. Answer Selected Answer: Consumer buyer behavior Correct Answer: Business buyer behavior

Question 2
3 out of 3 points _____ is the customers perception that a product has a strong, positive relationship between its cost and benefits. Answer Selected Answer: Value Correct Answer: Value

Question 3
0 out of 3 points The consumer decision-making process involves need recognition, followed by Answer Selected Answer: Correct Answer: product search, benefit analysis, price analysis, and value analysis. information search, alternative evaluation, purchase decision, and postpurchase behavior.

Question 4
0 out of 3 points

Which of the following sets of terms describe approaches used by B2C marketers to segment their markets? Answer Selected Answer: opportunistic, altruistic, and grassroots buyers. Correct Answer: demographic, psychographic, and behavioral factors.

Question 5
0 out of 3 points When data is gathered using _____ the researcher does not directly interact with the research subject. Answer Selected Answer: scientific research Correct Answer: observation research

Question 6
3 out of 3 points A well-chosen target market embodies the following characteristics: Answer Selected Answer: size, profitability, accessibility, and limited competition. Correct Answer: size, profitability, accessibility, and limited competition.

Question 7
0 out of 3 points The external marketing environment is influenced by all of the following EXCEPT Answer Selected Answer: the technological environment.

Correct Answer: the distribution environment.

Question 8
3 out of 3 points _____ demands that marketers actively contribute to the needs of the broader community. Answer Selected Answer: Social responsibility Correct Answer: Social responsibility

Question 9
0 out of 3 points _____ is the process of continually collecting information from the external marketing environment. Answer Selected Answer: Business market segmentation Correct Answer: Environmental scanning

Question 10
0 out of 3 points The relevant concept of value in marketing is based on _____ Answer Selected Answer: Correct Answer: the customers belief that a product is uniquely able to meet their needs. the ability to satisfy basic consumer needs at the lowest possible cost.

 Question 11
3 out of 3 points Utilized by businesses, _____ include(s) small, movable capital purchases, designed for a relatively short productive life. Answer Selected Answer: accessory equipment Correct Answer: accessory equipment

Question 12
3 out of 3 points The stages of the new product development process are Answer Selected Answer: Correct Answer: idea generation, idea screening, analysis, development, testing, and commercialization. idea generation, idea screening, analysis, development, testing, and commercialization.

Question 13
0 out of 3 points When marketers characterize quality, they are concerned with two dimensions. The dimension that refers to how well the product performs its core function is _____, while the dimension that refers to how well the product repeatedly performs is _____. Answer Selected Answer: reliability; product differentiation Correct Answer: the quality level; product consistency

Question 14

3 out of 3 points _____ reduce the risk of purchasing something new by allowing consumers to try the product before making a purchase. Answer Selected Answer: Samples Correct Answer: Samples

Question 15
0 out of 3 points Sponsorships are one of the Answer Selected Answer: Correct Answer: least effective promotional channels when it comes to reaching a specific target market. fastest growing categories of promotional spending.

Question 16
3 out of 3 points By definition, a(n) ____ satisfies consumer wants and needs. Answer Selected Answer: product Correct Answer: product

Question 17
3 out of 3 points In its broadest sense, _____ refers to an organizations ongoing efforts to create positive relationships with its consumers, employees, suppliers, the community, the general public, and the government.

Answer Selected Answer: public relations Correct Answer: public relations

Question 18
0 out of 3 points Consumer product classifications include Answer Selected Answer: Correct Answer: accessories, maintenance goods, and material goods. convenience products, shopping products, specialty products, and unsought products.

Question 19
3 out of 3 points The _____ is a theoretical model that includes the stages of introduction, growth, maturity, and decline. Answer Selected Answer: product life cycle Correct Answer: product life cycle

Question 20
3 out of 3 points _____ integrates advertising of branded products into interactive games. Answer Selected Answer: Advergaming Correct Answer:

Advergaming