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  • SWOT Analysis of Ford Motor Company (Business Policy)

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    Faisal Masud
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    Ford Motor Company has strengths in its strong US market position and brand portfolio, opportunities in growing environmental friendly car markets through acquisitions, but weaknesses in high costs and unprofitable European functions, and threats from increasing fuel prices, competition, and exchange rate fluctuations.

    Originalbeschreibung:

    Strength, Weaknesses, Opportunities and Threats of Ford Motors.

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    SWOT Analysis of Ford Motor Company (Business Policy).docx

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    Ford Motor Company has strengths in its strong US market position and brand portfolio, opportunities in growing environmental friendly car markets through acquisitions, but weaknesses in high costs and unprofitable European functions, and threats from increasing fuel prices, competition, and exchange rate fluctuations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    134 Ansichten1 Seite

    SWOT Analysis of Ford Motor Company (Business Policy)

    Hochgeladen von

    Faisal Masud
    Ford Motor Company has strengths in its strong US market position and brand portfolio, opportunities in growing environmental friendly car markets through acquisitions, but weaknesses in high costs and unprofitable European functions, and threats from increasing fuel prices, competition, and exchange rate fluctuations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    SWOT Analysis of Ford Motor Company

    Strengths
    Strong position in US market Significant growth in China Compensation and incentives to the dealers Strong brand portfolio Diversified businesses

    Weaknesses
    High cost structure Unprofitable functions in Europe Weak returns and declining operation efficiency Limited supplier inventory

    Opportunities
    Environmental friendly cars Growth through acquisitions Increased demand of environmental friendly hybrid technology cars

    Threats
    Increasing fuel prices Rising raw material prices Increasing competition worldwide Fluctuating exchange rates

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