Franklin Ward Watkins Composition II 09/27/2013 Distracted from distraction by distraction

Ward page 1

!o a man "it# an internet connection$ e%ery t#o&g#t and e%ery mo%ement so&nds like a t"eet or stat&s &pdate'( is a )&ote by *okokoma *ok#onoana' !#e infl&ence of social media in t#e people of t#e "orld today is asto&nding' +lt#o&g# t#e ma,or social media sites like Facebook$ !"itter$ *y-pace and .o&!&be can be &sed to connect "it# friends and family t#ere are also many ad%erse effects to &sing t#em' +n early feeling for independence and allo"ing social media to cons&me a lot of time are ,&st a co&ple of ad%erse effects of social media' !#e &se of social media is s"eeping t#e globe like an epidemic' Family for most people is a %ery sacred gro&p of people' /o" more t#an e%er people can &se social media sites s&c# as Facebook and *yspace to keep in to&c# "it# distant family members' -ending pict&res$ "riting letters and s#aring information #as ne%er been easier' D&e to t#e easily accesible &sage of social media sites more people are ,oining and &sing t#ese sites according to Forrester 0esearc# 1723 of Internet s&rfers &sed -ocial *edia( in t#e second )&arter of 2004 by ,oining social net"orks$ reading blogs$ or contrib&ting re%ie"s to s#opping sites5 t#is represents a significant rise from 263 in 2007178aplan and 9aenlein:' !#is researc# s#o"s ,&st #o" m&c# social media plays in t#e life of e%eryday people' +lt#o&g# a person &sing social media sites to stay in to&c# #as become t#e ne" rage$ &sing social media to market

Ward page 2 merc#andise is geni&s' *arketing and social media no" go #and in #and "it# t#e ne" social media boom' W#et#er c#ecking Facebook &pdates or bro"sing *y-pace profiles t#e top$ sides and bottom of t#e screen are f&ll of ad%ertisements' ;%eryone "#o #as &sed t#ese sites #as seen ad%ertisements' !#ese ad%ertisements are e%ery"#ere on social media sites' *any people disregard t#ese ad%ertisements$ b&t t#ere are a select fe" "#o bro"se t#ese ad%ertisements and possibly b&y t#e prod&cts' F&rt#ermore 172 percent of social media &sers ob,ect to ma,or companies and platforms &sing t#eir personal information for commercial p&rposes' +nd ,&st 12 percent admit to #a%ing t#eir p&rc#ases infl&enced by Facebook <ikes or =oogle17>ick:' !#is tactic t#o&g# small is still infl&encing 12 o&t of e%ery 100 people' W#ile social media marketing may be a good mo%e on t#e part of b&sinesses$ &sing social media may ca&se trials in families' +lt#o&g# social media may be &sed for good and infl&ence people in a good "ay$ social media sites can also ca&se some iss&es "it#in a family' +ccording to t#e article 17 incredible social media marketing statistics 127 percent of all internet time is spent on social net"orking sites17?ennett:' D&e to t#ese staggering statistics t#ere is a %ery large n&mber of families t#at are gro"ing apart' +ccording to a recent poll$ 1223 of teenagers log on to t#eir fa%orite social media site more t#an 10 times a day$ and more t#an #alf of adolescents log on to a social media site more t#an once a day' -e%enty@fi%e percent of teenagers no" o"n cell p#ones$ and 223 &se t#em for social media$ 2A3 &se t#em for teBting$ and 2A3 &se t#em for instant messaging17CD8eeffe and >earson:' Wit# s&c# a #ig# %ol&me of social media &sage t#e +merican teen is "asting more t#an one )&arter of all t#eir internet &sage on social media' Wit# t#e amo&nt of time spent online and &sing social media sites c#ildren and ad&lts are becoming infat&ated "it# online friends and family instead of spending time "it# t#eir o"n friends and

Ward page 3 family' !#e lack of time spent "it# family and friends is an iss&e as "ell as social media is ca&sing people to become more independent' Independence is a relati%ely common term &sed from teens to ad&lts' !eens are becoming increasingly more prone to "anting to be independent as "ell as ad&lts "anting to become more independent' -ocial media sites allo" t#ese yo&ng teens t#e ability to become independent by allo"ing t#em to talk to "#oe%er t#ey "is# "#ene%er t#ey "ant' !#ese teens t#at are so independant are becoming t#e o&tcasts of society$ losing all ability to f&nction in gro&ps or #a%e friends t#at are not online' !#e epidemic of teens becoming depressed is increasing rapidly' +d&lts also are becoming addicted to social media sites$ "#ic# are ca&sing iss&es "it# t#eir ,obs and relations#ips' +ccording to an article 1+mericans spend on a%erage$ 16 min&tes of e%ery #o&r spent online on social net"orking sites170ogers:' Wit# people spending t#is m&c# time on social media sites it can be seen "#y so many people are neglecting "ork and relations#ips' Cell p#one$ >D+Ds$ I>ads and ot#er mobile de%ices #as made t#is addiction so m&c# easier to f&el' W#et#er social media is "elcomed "it# open arms or stopped at t#e door and c#ecked like baggage by t#e !-+$ social media "ill play a role in almost e%ery life on t#e planet' -ocial media #as its positi%es like reconnecting "it# a long lost relati%e or allo"ing b&sinesses to market t#eir prod&cts to millions of cons&mers$ b&t social media is #a%ing ad%erse effects on families and people becoming so independent t#at t#ey lose all ability to f&nction in t#e real "orld' !#e only t#ing t#at #as to be considered is "#et#er t#e risk is "ort# t#e re"ard'

Ward page A Works Cited +ndreas *' 8aplan$ *ic#ael 9aenlein$ Esers of t#e "orld$ &niteF !#e c#allenges and opport&nities of -ocial *edia$ ?&siness 9oriGons$ Hol&me 23$ Iss&e 1$ Ian&aryJFebr&ary 2010$ >ages 29@64 ="enn -c#&rgin CD8eeffe$ 8at#leen Clarke@>earson$ !#e Impact of -ocial *edia on C#ildren$ +dolescents$ and Families$ >ediatrics Hol' 127 /o' A +pril 1$ 2011 8ate 0ogers$ +mericans +ddicted to -ocial *edia$ +pril 26$ 2013 #ttpK//"""'foBb&siness'com/personal@finance/2013/0A/26/social@media@addiction@st&dy/ -#ea ?ennett$ 17 Incredible -ocial *edia *arketing -tatistics$ *ay 27$ 2013 #ttpK//"""'mediabistro'com/allt"itter/social@media@marketing@statsLbA3224 !om >ick$ 101 Hital -ocial *edia and Digital *arketing -tatistics$ +&g&st 6$ 2013 #ttpK//socialmediatoday'com/tompick/16A7401/101@%ital@social@media@and@digital@ marketiMng@statistics@rest@2013