Introduction / History Poker In India

Poker Sport or Gambling? Marketing / Promotions

POKER
A mind sport involving the study of statistics, probability, game theory and human psychology, which makes it a game of skill akin to chess or bridge

History
Evolved over a 1000 years Texas Holdem No Limit - Developed during the 19th century in America WSOP World Series of Poker started in 1970 1980s - Started getting depicted in popular culture 21st century - Introduction of Online Poker and Hole-Card Cameras Increased coverage of poker events through satellite and cable TV

Why Has The Market Grown?

Technology Access to internet has only recently
become available.

Increased publicity Successful TV shows featuring

poker ESPN/ Channel 4/ Eurosport.

Efficiency Playing online is much quicker than

playing live, highly valuable in our busy lifestyles

ZYNGA Boon to online poker

April 2007 Presidio Media, a software development operation founded by Mark Pincus Rebranded as Zynga after his deceased dogs name Texas Holdem Poker launched on FB in July 2007 232 monthly active million users in a few years

POKER EARNINGS
$18,739,447

Sam Trickett

Daniel Negranu
$18,770,528

Antonio Esfandiari
$24,875,466

Poker In India

 Indian Online Gambling Market estimated to be $5 Billion More and more urban young Indians taking up this game 2000 small poker tournaments a week mainly in Bangalore, Mumbai, Delhi, Chennai and Hyderabad

Major Events

Target Audience
Age 18-35 Generation X, sport-loving, single male with an average income of more than Rs. 2,00,000

POSITIONING

Poker is 100% skill and 50% luck

Targeting fans through

Digital Media
Digital Advertising Networks Display Advertising Email Marketing Facebook Marketing Mobile Marketing Search Marketing Social Media

PRINT ADS

SEX IS GOOD BUT POKER LASTS LONGER

ENRICHES the soul

HEALS the spirit

SHARPENS the intellect

NOURISHES the wallet

Really Bad Players Joining Daily.

Come Win Some of Their Money

Game about people, that happens to be played with cards

PRACTICE YOUR POKER FACE

A dollar won is twice as sweet as a dollar earned

Really Bad Players Joining Daily

Come Win Some of Their Money

THANK

YOU