Situation Analysis and Justification

Twin murders and rising drug abuse (August 26, 2013: The Financial Express) Cop, wife killing: Daughter on 5-day remand (August 18, 2013: The Daily Star) These turbulent headlines of newspapers indicate one of the deadliest curses to human civilization-which is drug addiction. According to medical dictionary, drug addiction means a condition characterized by an overwhelming desire to continue taking a drug to which one has become habituated through repeated consumption because it produces a particular effect, usually an alteration of mental status. This agent of human devastation has spread its tentacles worldwide and also in our country. According to a United Nations report, today there are about 190 million drug users around the world. (cyberschoolbus.un.org/briefing/abuse/abuse.pdf) A recent survey on drug addiction showed that 93.9 % male, 20.6 % female (in Dhaka city), 64.8 % Unmarried,) 56.1 %, Smokers, 95.4 % students or unemployed (youth generation), 85.7 % Influenced by friends, 65.8 % Addicted to codeine-containing cough syrup, 64.3 % Addicted to more than one drug, 65.8 % Took drugs in groups, 63.8 % A history of unprotected sex. (bdnews24.com) Considering the above mentioned degree of Drug Addiction, Poriprekkhit acknowledges Bureau of Health Education, Directorate General of Health Services for adopting the Health Education Campaign for the prevention of Drug addiction. Poriprekkhit is a development organization stepping ahead in its peregrination toward a goal to achieve massive awareness of people in all genres, such as health, gender, disaster, climate change, social justice, social equity, human rights, welfare centered policy and so forth. Our remarkable excellence in executing the first phase of Country Wide Campaign for the Prevention of Drug Addiction under the program titled Health Education and Promotion (HEP), HPNSDP has brought us all the words of praises. To aware people, it is needed to capture attention, engage stakeholders and quickly communicate key messages. Poriprekkhit has already proved its efficiency through being the conqueror to create a social movement against Drug Addiction in Country Wide Campaign for the Prevention of Drug Addiction. Therefore, Poriprekkhit expresses interest to conduct the second phase of Country Wide Campaign for the Prevention of Drug Addiction.