Pankaj Kumar 40 Amit Kumar 41

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Meaning of Data

Information in raw or unorganized form (such as alphabets, numbers, or symbols) that refer to, or represent, conditions, ideas, or objects. Data is limitless and present everywhere in the universe.
Facts and statistics collected together for reference or analysis.

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Data Types

Data Type

Primary

Secondary

Questionier

Observation

Internal

External

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Data Collection
Primary Data SURVEYS - Mail - Telephone Secondary Data INTERNAL DATA By sources of record keeping. It is collected from Inside business EXTERNAL DATA Company records Data from journals
Government publication

INTERVIEWS - Personal interviews FOCUS GROUPS

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Data Collection Instruments

The collection of Data research information involves construction of a data collection instrument called survey or questionnaire.

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Types of Survey Research Questions

Open Ended

Close Inded

Multiple Choice

Categorical

Likert-Scale

Numerical

Ordinal

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