Questionnaire for Retailers

VAS = Value added

services

1. Which are the most used VAS products nowadays?

a. SMS
b. Internet
c. MMS
d. Games
e. Hellotunes
f. Others, Please specify _______________________
2. Which age group of people do you think using VAS more?
a. Less than 20
b. 20 – 30 age
c. 30 – 40 age
d. 40 and above
3. What will be the reason of that particular age group using VAS more?

______________________________________________________________
______________________________________________________________
__

4. Among few listed below which are the products have rapid growth?
a. SMS
b. Internet
c. MMS
d. Games
e. Hello tunes
f. Others
5. How much do you think average customer spend on VAS every month?

Minimum __ : __ : __ : __ : __ : __ : __ Maximum

6. How do you see VAS products in the future ahead?

___________________________________________________________

7. Any suggestions to improve?

 _________________________________________________________________

Question for customers

VAS=Value added services

1. Can you please rank your frequency of using these VAS?

Rank Order

a. SMS ____________
b. Internet ____________
c. MMS ____________
d. Games ____________
e. Ring tones ____________
f. Caller tunes ____________
g. Others ____________

2. How much is your expense on above listed VAS?

Minimum __ : __ : __ : __ : __ : __ : __ Maximum

3. Where do you get the information about VAS in general?

a. Advertisements
b. Friends/Relatives/ Neighbors
c. Retailers
d. Others, please specify _____________________

4. Could you tell us how much you are satisfied on these Value added services?

Satisfied _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Fully Satisfied

5. Any suggestions or new ideas on VAS?

_______________________________________________________________________
_______________________________________________________________________
__

Name:
Age:
 Thank you for spending your precious time answering this Questionnaire

Scaling Techniques Used

1. Open ended Questions

2. Multiple Choice Questions
3. Continuous Rating Scale
4. Semantic Differential Rating scale
5. Rank Order scaling