The Conquerors

We Are : 1.RICHA 2.JOYESH 3.ANAYAT 4.PRITISH 5.SUSMITA 6.SUDHANSU 7.SHRABONI 8.BALPREET 9.SAYAM 10.HIMANSHU

features

Maturity

Intense competition for market share Full capacity utilisation High profit for those with high market share Weaker competitors leave the market Cut throat pricing

strategy
Differentiation of product : customised for mobile users Rationalisation of capacity : focus on rural costomers: Competitor based pricing :cut 80 % price Multiple offers and schemes : package for students and first time users

IDEA

features

Growth

Expanding market but entry of competitors Fast growing sales Rise in capacity utilisation Product gains acceptable Unit cost falls with economies of scale Market grows, profit rises

strategy
Advertising for creating brand awareness Increase in distribution outlets : even in rural areas Targets the early majority Improvement in product : value added services Efforts for market penetration :3G at 2G rates

AIRCEL

features

Decline

Sale falls rapidly Market saturation Decline in profit More competitors leave the market Decline in capacity utilisation

strategy
Spends less on marketing the product Rationalise by weeding out product variations:focus only on data services Price cutting to maintain competitiveness Distribution narrowed