MC Donalds

1. 2. 3. 4. 5. 6.

Dinh Thi Mai Huong Tran Minh Trang Dinh Truc Phuong Ly Mai Phuong Nguyen Anh Vu Duong Tran Trung Hieu

*Content
Introduction MC Donalds Asia Pacific Western Europe Central and Eastern Europe Refocusing on the U.S market

Introduction
* Fast food legend.
* Pioneer of convenience oriented features.

* The worlds most valuable brands.

 Fast food legend

Pioneer of convenience oriented features

The worlds most valuable brands

 Facing competitive attacks

Changing of taste profiles and desires

Organizing in three geographic regions

* Asia-Pacific

Indian market:
- Huge potential

- 1996: New Delhi & Bombay

Chinese market:

- The worlds largest McDonalds - Mid 1992: Central Beijing

Percentage Share of Fast Food Chains in India (2008)

30% 42%

5% 6% 8% 9%

McDonald's KFC Nirula's Subway Baskin-Robbins Others

Difficulties
India: Competitors & taste China: Change the location

Experiences

*Sensitive *Diversified meals *Local suppliers

*Western Europe
Problems

Mad cow and hoof-and-mouth diseases To object of some French citizens Facing with local competitor

Solving
To give useful advises Reimagining and developing new designs New services were provided

Central and Eastern Europe

*In 1990, the first Moscow McDonalds

*More than 180 McDonalds location

*Built MCComplex with high quality

*The first Ukrainian McDonalds in 1997

*2007 expanded to 57 location

The dissolution of the Soviet Union and Russia In 1998 devalued the ruble and defaulted its foreign
debt

*Problems

Many companies raised prices and customer stopped

buying

*McDonalds unexpected problem

*2004: Two McDonalds CEO: James R. Cantalupo &
Charles Bell died

*November 2004, Jim Skinner become McDonalds CEO

*Plan to Win strategy

Five Action Ps

*People *Product

*Place
*Price

*Promotion

Four goals of the plan to win

*More customers *More often

*More brand loyalty

*More profitable