Pond's toothpaste

Unrelated product category is dangerous Vague Positioning Think from the customers perspective

Harley Davison Perfume

Focus on your brand values Dont deviate from your core customers Remember to keep it tight Confused POSITIONING

NEW COKE FAILURE (Lessons Learned)

Concentrate on the brands perception Dont clone your rivals Dont be scared to U- turn

Vicco - Marketing Myopia

In the early 90s, the woman in the country was evolving. But the Vicco advertisements emphasized on marriage being the single biggest achievement/occasion in her life.

Vanilla Coke
Forgotten by most, even those who may have tasted it. Inappropriate brand extensions

Gold Spot - Failure Brand ??

Other Failed Brands

Lux chocolate soap Annapurna 4 Oclock Tiffin by HUL Chik Kali mehendi or Chik toilet soap chocolate spread called Covo by Lipton Nirma soap and Nirma Blue rj reynolds smokeless cigarettes