household income $100,000+

class single-family dwelling, detached home

car, truck, van, driver
employed
working in the city, outside of the home
management
My community includes public health care work
professional, private sector business, finance, and administration

Public health care is a vital community resource. sales and service

education - undergraduate degree at minimum, or masters
Vancouver
A successful and affluent communtiy includes public health care. location Shaughnessy community
demographics suburb house, built before 1946
predominantly white
race
message to Pet Scan Bob language, english
male
gender, age range
Communities are more than just schools, parks, and recreation centres. 40-64 years old

Hospitals are the lungs of our community. They save lives. They are essential to a healthy community married
relationship divorced
children, average 2.9 children
Pet Scan Bob
Shaughnessy Golf and Country club member
ARKS Committee
associations
parent teachers association
church or synagogue - non-practicing

intended effect

Pet Scan Bob will associate public health care with a successful community
safe neighbourhoods
As a leader of the Shaughnessy community, I have a responsibility to support the public health care system
that can be accessed by the whole community. community clean and green streets
dog lovers, off leash areas in parks
We have not achieved our goals of creating a successful community until we have increased the level of
public health care services. liberal, MP and MLA
political
apolitical
Pet Scan Bob will begin to access public health care and boycott private health setting an example for the
rest of the community leaders. 2-3 children
family
goals, norms, values nuclear
Private health care demand will decrease at False Creek Clinic.
membership to golf /health club
As an influencer in his community, Pet Scan Bob will assume public health care as a sub-value of his larger
goal: to make Shaughnessy a successful community. health and wellness park preservation/outdoor activities
access to immediate healthcare a priority
family
influencers media - CBC, Globe and Mail
community - ARKS board members