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Mission Statement Executive Summary Target Market Environment S.W.O.T Analysis Professional Development Community Service Fundraising Membership Internal and External Communications Chapter Operations Calendar of Events Budget

Mission Statement
The collegiate chapter of the American Marketing Association (AMA) at the State University of New York (SUNY) at New Paltz (NP) seeks to create opportunities for AMA members to acquire knowledge and skills to foster personal and professional growth. SUNYNP AMA will supply the resources necessary for members to expand their networks, gain real-world business experience, and prepare for their careers.

Executive Summary
The State University of New York (SUNY) at New Paltz (NP) continues to be one of the most selective schools in the SUNY system. Recently the School of Business at SUNY New Paltz recently earned accreditation from the Association to Advance Collegiate Schools of Business (AACSB). The Associate Dean and faculty led efforts with extensive promotional contributions by the AMA. The accreditations emphasis on improving student success at the School of Business was instrumental in helping motivated students develop the capabilities to differentiate themselves. The AMA worked diligently with this talented incoming community to recruit members with high academic standards and ambitions and was very successful as indicated by the 87% increase in membership. To support that goal, SUNYNP AMA expanded the number of marketing events and workshops and provided students with the opportunity to explore multiple areas of marketing that are currently in demand e.g., sustainability, web and social media marketing, etc. In recognition of this agenda, the theme of our 17th Annual Business Day Conference, Annual Plan and Report, has been Go Green to Make Green. Students continue to express a great deal of apprehension and anxiety about launching their careers in the given economy. To continue helping students prepare for that transition and to increase their confidence we have again, this year tailored some of our conference workshops to teach skills critical for career preparation. In addition to the 17th Annual Business Day Conference, the AMA offered workshops throughout the year to present topics related to leadership, interpersonal skills, and time management. Due to the demise of the New Paltz Management Association, the AMA recognized the opportunity to offer programs beyond marketing without losing sight of our core mission. The programs we offer will help develop the types of portable skills and capabilities necessary to achieve success in any business field during any economic cycle. Overall, we had a successful year overcoming significant challenges. For example, half of the board members were new in September, and we changed the structure, by eliminating three board positions and expanding the duties of the remaining ones. These changes reduced the number but increased the responsibility of the remaining individuals in leadership positions. Unfortunately, during the transition from the fall to spring semester, we also experienced a loss of three board members, including the Executive Vice President. However, our unity, desire for success and a circle the wagons mentality combined with the experience of our advisor helped us in the pursuit of our goal to continue to be a top chapter.

Event Ranking
We used the stages of a growing tree inorder to rank our levels success of our various events we held during the year. These rankings are based on attendance, funds raised, members satisfaction, and overall quality of the event. The event met and exceeded our expectations and will continue to be used in the future to grow our organization.

The event has been planned for later in this semester when the weather is nicer.

The event fell short of our expectations, but still has the potential for growth.

The event met most of our expectations.

Environment
SUNY New Paltz Population: 6,582 Students 67% Female 33% Males SUNY New Paltz School of Business: 857 Students 91% Undergraduate Students 9% Graduate Students

Target Market
Primary Market: Business Marketing and Management Students Secondary Market: General Business and Pre-Business Majors, Business Minors, Communication Majors and Minors Total Current Membership: 46

S.W.O.T Analysis
Strengths (Internal)
- Diversity in class standing of Executive Board members - Continuous support from the School of Businesss Dean, Faculty, and Alumni - Returning AMA board members with experience from attending the 34th Conference - Experienced AMA Faculty Advisor of the Year - Strong connections with local and New York City professional marketers - One of the top 16 chapters for three consecutive years - AMA Chapter President became Student Leader Of The Year for the School of Business - Gender diversity among general AMA members - Extensive PR from VP of Programming becoming the Face of New Paltz

Weaknesses (Internal)

- Low general member participation - Financial constraints due to Student Association budget - High Executive Board turnover from fall to spring due to graduation

Opportunities (External)

Threats (External)

- Synergy with other Student Organizations both in the School of Business and campus-wide - Sponsorship from local and corporate businesses - Collaboration with other SUNY AMA Chapters to co-host conferences and events - Collaboration with local professional AMA chapters (New York Capital Region Chapter and New York Chapter) - Utilization of technology to enhance communication throughout all levels of the organization - Demise of the Management Association as a School of Business student association

- Price of AMA membership at a public university deters potential members - Resources from corporate donors are limited as a result of the local economy - A substantial portion of business students commute to campus - New club formed on campus: SUNY New Paltz Advertising and Promotions Club

Professional Development
Goal: Provide the necessary resources for students to explore career related opportunities Outcomes: - Collaborate with the School of Businesss Career Counselor and experts in various fields to explore career choices - Information regarding internships and employment opportunities were communicated to our VP of Membership from our Career Counselor, business professionals, sponsored businesses, and alumni. These opportunities resulted in fifteen job offers. We experienced such great success developing employment opportunities that we shared the information with the campus Career Resource Center to open up the opportunity to the campus community. Three members accepted part-time jobs, which could lead to full-time positions upon graduation. - Provide opportunities to work at two trade shows to gain marketing experience and earn academic credit On September 21, 2012, the 16th Annual Business-to-Business (B2B) Showcase was hosted by the Ulster County Chamber of Commerce (UCCC) in Kingston, NY. This Buy-Local Expo featured over 150 business exhibitors and attracted more than 3,000 local and regional visitors. As in the past, fifteen AMA members volunteered for the tradeshow. These student volunteers assisted exhibitors throughout the day by manning their booths, assembling each booth at the showcase, and helping to generate leads. The student volunteers were able to learn first-hand the value of a B2B tradeshow. UCCC honored the students in October by presenting each of them with a certificate for their work at a recognition breakfast with over 250 business executives in attendance. The students also earned academic credit from the School of Business in recognition of their efforts. The second trade show will be hosted on March 15th at the Kingston Holiday Inn for the New Paltz Chamber. Our faculty advisor and three AMA members are on the planning committee and have helped to develop promotional material and started making sales calls to prospective trade show vendors. A third opportunity has been offered to the AMA to assist in promoting the September 2013 Annual Taste of New Paltz also hosted by the New Paltz Chamber with more than 600 members. The AMA is developing promotional material for use in social media to attract SUNY students and traditional media for the residents of the Hudson Valley.

- Host the 17th Annual Business Day Conference (BDC) for students to improve their personal, professional, and business skills Every year, the AMA hosts the largest and most prestigious student-run conference on campus. The 17th Annual Business Day Conference was held on Wednesday, October 24, 2012. This year our conference theme was Go Green to Make Green featuring seven different workshops revolving around green marketing and a session about social presence, featuring AMA young professional Jeff Zelaya. Guests were invited to a luncheon, catered by one of the Best of the Hudson Valley Restaurants, McGillicuddys, which also featured our keynote speaker from Film Annex. - Work with AMA professional chapter to co-host events and arrange networking activities Currently the New York Capital Region Chapter is working with our collegiate chapter to coordinate an end of semester event for both undergraduate and graduate students. The event will focus on a workshop on entering the business world after college and will feature business professionals from around the New York capital region and NP Alumni. The workshop is scheduled for Friday March 8, 2013. - Promote School of Business Alumni Networking Events- The AMA assisted the School of Business in promoting the fall semesters evening Alumni Networking event on September 21, 2012. The VP of Advertising & PR and her committee promoted this opportunity to the general members and focused on reaching all business majors with flyers, social media, and press releases. The event resulted in the attendance of 90 students and alumni. The success resulted in the School of Business requesting the support of the AMA to promote upcoming events this spring, primarily focused on the AACSB accreditation. -Offer a speaker series on various marketing topics We recruited several speakers during the fall semester to discuss various marketing topics with students and AMA members. Deb Pearlman, Founder and CEO of DP Sales Pro and a sales training consultant, was our featured speaker during our Marketing Week in October. She discussed and demonstrated the process of a successful sales presentation, which attracted students from all majors. A second invited speaker was Kevin Bergin who founded his own B2B company KB Medical Equipment, LLC and sells medical supplies to major health care organizations. Kevin discussed the pre-interactive stage of the sales

process with a focus on lead development. More than 50 students attended each workshop. We are currently planning a workshop immediately after the New Orleans conference. - Attend the AMA International Conference in New Orleans From March 21st to March 23rd, six Executive Board members and the Member of the Year will attend the AMA International Conference in New Orleans. The conference will provide workshops on improving the chapters performance, opportunities to compete against internationally well-known colleges, career advising, and opportunities to network with major corporate sponsors and other chapters officers. For the second consecutive year our chapter has been invited to conduct two workshops on chapter leadership because we earned a bronze chapter award last year. Goal: Gain practical marketing knowledge and experience Outcomes: - Present opportunities for members to develop practical skills including, but not limited to, marketing research, marketing plans, sales and direct marketing The AMA has been continuously successful in establishing a call center for local and regional businesses research projects in the Business Resource Center in the School of Business. Twelve students and three faculty members participated in a research project for Health-Quest, the largest health care organization in the region. This research project involved developing research measurement instruments and administrating telephone surveys. Students were involved in all aspects of the research project including the initial meetings with clients, creating research budgets, questionnaire development, data collection, data analysis, data writing, and presentation of the findings. As the result of this project, Health-Quest hired one of the assistant research students. - Organize a Marketing Week in which students can attend a variety of marketing related events and informational sessions October was a challenge for the AMA due to our Marketing Week and our Business Day Conference scheduled back-to-back weeks. This required our VP of Advertising & PR and her committee to be diligent advertising seven events in two weeks to ensure attendance at each event. Our Marketing Week started Monday, October 15th and ended Saturday, October 20th o Monday, October 16th AMASavesLives Kick Off Event: students, faculty and staff were invited to join us for pizza and a movie, featuring Denzel Washingtons John Q. The movie sparked conversation about organ donation and attendees were able to register to become a donor. o Tuesday, October 16th Jail-N-Bail: This event required a School of Business faculty member to get locked up for a day while the students raised money

to bail them out. Unfortunately our Dean and popular faculty members were unable to participate due to an accreditation workshop. o Wednesday, October 17th New York Expo Business Conference: Our VP of Programming arranged for our chapter to attend this conference, held in the Javits Center in New York City. This event offered over 300 venders and 40 seminars that 30 SUNYNP AMA students were able to attend. The event was extremely popular and next year we will arrange for additional transportation. o Thursday, October 18th Sales Workshop: Deb Pearlman (Founder & CEO of DP Sales Pro) offered a Sales Workshop to 50 students on how to give an effective sales presentation. o Friday, October 19th Trump National Golf Tour: Dan Scavino, General Manager of Trump Westchester National Golf Course, was unable to be our keynote speaker at our conference, but invited a group of students to visit the golf course in Westchester, New York. Although the weather was horrendous, a group of six AMA members drove down and received a tour of the lavish club house and newly opened golf shop as well as learned about selling membership to an affluent market. o Saturday, October 20th National Breast Cancer Zumbathon: This event was held in the SUNY New Paltz Wellness & Recreation Building and instructed by our VP of Programming. More than 200 people attended this event to work out for a program to combat breast cancer and raised $3,000. The AMA provided the marketing materials and participated in this campus wide event. - Develop and organize a conference with partnering SUNY schools We offered assistance to the SUNY Albany AMA chapter in their efforts to host a regional conference. The Albany AMA was planning to host their conference. Our role as an Ambassador Chapter was to assist in the operational process of hosting the event. We assisted in searching for a keynote, workshop speakers, and catering options. They appreciated our efforts, although they were unable to hold a conference, we have committed to helping them next year. Goal: Increase the opportunity to develop both group and individual marketing and management skills Outcomes: - Encourage the Executive Board members to manage a committee and provide them resources to do so General members have been encouraged to join and participate in more than one committee of their choice. It was the role of the Executive Board member to lead the committee in their area of expertise to develop activities to improve the organization. The committees resulted in a significant increase in member participation as evidenced by the increase in attendance at General Interest meetings.

- Provide Members the opportunity to develop interpersonal, finance, and leadership skills Hosting professional events enabled students to develop professional and leadership skills. The AMA Executive Board also worked with the Deans Student Advisory Board, which contained board members from all the business student associations. This provided AMA members the opportunity to learn about financing from the Accounting and Finance Association while offering marketing expertise in return. - Create the opportunity for members to develop lasting business relationships We discovered that holding frequent meetings conducted by general members generates excitement, motivates members to remain active, and increases retention. Allowing members to lead discussions has elevated member confidence while interacting with business professionals. - Form a team to compete in the Case Competition For the third year in a row, a team of active members participated in the AMAs Case Competition. The team consisted of two Executive Board members and two general members who researched Donate Life Americas objectives and recommended marketing and integrated advertising strategies for execution on a national level. Although our case entry was not selected, students found participating in this case competition extremely rewarding and helpful in developing their research and analytical skills. - Participate in AMASavesLives competitions Please refer to Community Service Section - Participate in Chapter Website Competition A brand new design was created on the webpage to integrate our Go Green efforts. The new website improved the ease of navigation, included direct links to our SUNYNP AMAs Facebook page and Twitter feed, as well as the AMA International Marketing Power web page. The update provided substantial information for students interested in the AMA and the field of marketing. The AMAs web site competition was the driver for the renewed design. The website also helped develop national sponsorship from companies such as FTD Flowers and CPEhr, a Human Resource consulting company. - Participate in Membership Competition Until the submission of our Chapter Plan, we were unaware that AMA International no longer sponsors this competition. Last year we won honorable mention for outstanding membership recruitment in New Orleans. Nonetheless, we are the highest award-winning club on the NP campus as evidenced by receiving the award for outstanding student recruitment from Student Services. As a supplement for this competition, the Executive Board has created a two

person team to compete in the new Marketing Strategy Competition at this years AMA International Conference. - Participate in Marketing Week Competition Discussed previously in Professional Development - Give students the opportunity to compete in the NorthWestern Mutual Sales Competition Our chapter has chosen two students with exceptional sales and presentation skills to represent SUNYNP AMA in the Northwestern Mutual Sales Competition. Both are Executive Board members whom have registered to compete. - Give students the opportunity to compete in the Sabre Business Simulation Although our chapter planned on competing in the Sabre Simulation, our relatively small size and our participation in multiple other competitions prevented us from fielding a team this year. In addition, we have been selected to host two chapter leadership workshops in New Orleans and we need to prepare for the workshops and prioritize our competitions. - Compete in the business schools Business Plan Contest Lead by the AMA president, the AMA team won the annual SUNYNP Business Plan Contest. The business plan focused on an implementation of a community anaerobic digestion and renewable energy company in the local area called MooTech. Judges stated sound market research, a solid marketing plan, and financial forecasts were the keys to our victory. The results created buzz around the regional area and our team was recruited for consulting by the United Ways Business Hope local chapter in Ulster County, New York. Furthermore, as judges indicated, the best plan in recent years has been selected to participate in a New York State-wide business plan competition in April. The top prize is $50,000 and an opportunity to network with top venture capital firms. Goal: Offer students the opportunity to network Outcomes: - Coordinate and promote alumni and business professional networking events at the School of Business Please refer back to our Promote School of Businesss Alumni Networking Events outcome. - Coordinate trips to attend professional conferences and networking events outside the School of Business The AMA provided members and students severak opportunities to learn and network off campus, including: o NYXPO Please refer to the Fundraising Section o Direct Marketing Education Foundation 20 students traveled to NYC to network with other schools and participate in three workshops, including one by the NY

Jets Customer Relations Manager. o Two Tradeshows Discussed previously in Professional Development o Chamber of Commerce Networking Breakfast Discussed previously in Professional Development o Taste of New Paltz Details in Goal 1 of Professional Development o Pace University Marketing Associations 7th Annual Northeast Regional Conference We will be sending a group of seven Executive Board members and general board members to Paces regional conference on February 23rd. o AMA International Collegiate Conference Discussed previously in Professional Development - Co-Host a business dining etiquette dinner The AMA co-hosted its annual Dining Etiquette Event on February 13th with the Career Resource Center. Patrice Huart, the Director of Dining Services at Mohonk Mountain House Restaurant in upstate New York shared his dining expertise with the attendees. He provided a substantial amount of valuable information directing students on all aspects of fine dining and how they should conduct themselves before, during, and after important meals. The event helped students realize the importance of being prepared for and making the best possible impression during meals with colleagues, management, and potential employers. The event was extremely successful with over 70 students attending generating $765 in revenue. - Co-sponsor a Business Professional Fashion Show with the Career Resource Center The AMA has planned a Business Fashion Show for March 6th. The we will not co-host with the Career Resource Center because they just recently co-hosted the Dining Etiquette Dinner. Instead the AMA will co-host this free event with the New Paltz

Fashion Club; we expect to attract at least 60 attendees. - Participate in the School of Business Hall of Fame award ceremony For the second consecutive year in a row an AMA president has been selected as the SUNYNP School of Business Student Leader of The Year. The Student will be inducted into the business schools Hall of Fame at a gala scheduled May 15th. The most sought after award for students at the business school is awarded for the students dedication to his or her campus, chapter, and community.

Community Service
Goal: To utilize the marketing skills of SUNY New Paltz AMA by providing services to local non-profit organizations and volunteering at local events Outcomes: - Work closely with companies focused on sustainability As a result of the SUNYNP AMAs successful conference which focused on going green, the Executive Board agreed to work on new projects to support this years theme. Business Day Conference speaker Lea Cullen Boyer, from Green Guru Network, was so thrilled that the AMA was focusing on Green Marketing that she consulted the seven Executive Board on an array of issues including their current revenue model, target audience, marketing strategies, and social media applications. The AMA used their members expertise to develop solutions to many of the problems that the organization faced. The Green Guru Network has implemented a number of changes based on the AMAs suggestions and intends to continue seeking our guidance regarding future endeavors. The AMA has also just recently been asked to assist the New Paltz Recycling Center in developing a presentation for a new zero-waste recycling plan geared at gaining the support and participation of an array of local businesses. The Recycling Center intends to create a long-lasting relationship with the AMA over the course of this green initiative. - Recruit 15 AMA volunteers to assist venders at two local trade shows We were able to recruit nine general members and seven Executive Board members as volunteers to organize and execute two local tradeshows. Please refer to Professional Development section for more information regarding these tradeshows.

- Assist Music Media for Education in developing new marketing strategies Our Chapter consulted pro-bono with an organization, which specializes in writing and recording education music for students from elementary to high school. They requested assistance, from our eightperson Executive Board, in developing a marketing plan for their program. We met with the owners and discussed several alternatives in terms of marketing the product in an effective and efficient manner, but did not have the time to assist them in a completing a full marketing plan. - Use marketing media to increase awareness of the Family of New Paltzs annual Turkey Trot 5k event Due to time constraints and mid-term exams we were unable to conduct this event. However, this event was replaced by Children of Migrant Workers, which was an activity assembled by the Mid-Hudson Valley Wesley College chapter. The AMA president, who is of Latin descent, was a featured speaker to children of migrant workers and high school students interested in attending college. Goal: Serve our campus community by volunteering time and marketing skills for campus community events Outcomes: - Volunteer at least 10 students to assist at the Up till Dawn campus event to benefit St. Judes Children Hospital Immediately after our Business Day Conference ended, we were able to convince several of our attendees to participate in this event. We were one of many college clubs, sororities, and fraternities to have at least ten members present. AMA members were up until midnight sending letters to friends, family, and neighbors asking for donations for St. Judes Children Hospital, which helps children combat cancer. The effort resulted in raising more than $5,000. - Create a team of 10 AMA members to promote and participate in the annual campus event Campus Annual Clean Sweep to beautify the campus The AMA assembled a team of six Executive Board members and five general members to volunteer for the Annual Clean Sweep event scheduled March 30th. The Sweep involves students from many organizations joining together to assist our maintenance staff cleaning up and beautifying the SUNY New Paltz campus. - Participate in Jail-N-Bail on campus This event was scheduled during our Marketing Week. Please refer to the Professional Development section about Marketing Week. - Form a 10 person team for Relay for Life This event will take place on April 6th on campus. Dozens of student organizations, including clubs, sororities, and fraternities join with businesses from the surrounding area to attend the Relay for Life fundraiser where donations go for cancer

research. As leaders within the School of Business, the AMA will be coordinating a collaboration of the Business Student Associations to attend this event. - Create a team of 5 to 10 members to assist and promote the Out of the Darkness Suicide Prevention campus event This is an on campus event taking place on April 20th. The purpose of the event is to create awareness of student suicides across the nation. A team of seven members have volunteered to participate and promote this walk. Goal: Assist AMA collegiate chapters within our region Outcomes: - Mentor at least two national chapters During the fall and spring semester the entire Executive Board assisted and mentored two SUNY chapters: SUNY Albany and SUNY Ulster. These schools reached out to the SUNYNP AMA for leadership training, fundraising tips, organizational structure aid, and event planning. We have had great success working with these schools and find the activity rewarding. The two chapters have a total of 45 members and the Ulster AMA chapter is in its second year of existence as an AMA designated small chapter. - Co-Sponsor a regional conference with a national chapter Please refer to the Professional Development section. Goal: Increase awareness of and participation in the AMASavesLives initiative Outcomes: - Register at least 100 people as organ donors We currently have registered 323 organ donors by promoting awareness of the AMASavesLives through campaigns designed by our Executive Board members. School of Business faculty joined the cause by allowing AMASavesLives presentations in their classes. - Host an AMASavesLives Kick-Off event We kicked off the fall semester AMASavesLives campaign during Marketing Week, which is described in the Professional Development section. To kick off the spring semester the VP of Community Service developed a Heart for Heart campaign, where a heart transplant recipient named JessiAnn Betcher came in to speak about the need for organ donations to SUNYNP students on Valentines Day. - Create at least 5 AMASavesLives promotional videos Brainstorming sessions were held during the AMA General Member meetings resulting in developing two ideas for promotional videos. Unfortunately, the AMA has been unable to film and upload these videos. However we have recruited a new AMA member who has expertise in film and will be able to move our ideas to screen before the contest ends in March. - Spread the message of AMASavesLives by posting on

social media platforms SUNYNP AMA has encouraged members to heavily promote AMASavesLives through their personal Facebook pages as well as through the organizations page in order to create awareness. Currently sixteen of our posts have been accounted for, with our goal of 200 posts by the conference. Goal: Support SUNY New Paltz School of Business by providing marketing services Outcomes: - Assist School of Business in AACSB Accreditation Process Four AMA Executive Board members were appointed as School of Business Ambassadors by the Dean of the school. This was an importantresponsibility in the final stages of the School of Business accreditation process. Ambassadors met with the members of the AACSB Review Team, Deans from various business schools around the United States. Board members also made presentations in business classes to inform students of the final stages of the process, and how students could contribute to the process. - Recruit three members to assist in hosting the School of Businesss annual Alumni Networking Event Every year the School of Business hosts at least one Alumni Networking Event, as discussed in the Professional Development section. The AMA was involved extensively in the planning and promoting of this event, with four AMA Executive Board members assist in registering guests and answering questions - Assist School of Business in acquiring new students through Open House and Accepted Students Day On Saturday November 17th, four AMA members volunteered to work during the School of Businesss Open House, where approximately 240 potential or already accepted students visited the NP campus to learn about the business program and meet the faculty. The AMA members greeted guests, gave tours and answered questions. The AMA has been asked to volunteer their time again on Saturday, April 13th to assist with two sessions of Accepted Students Day. The School of Business expects 400 students and their families will visit the NP campus and School of Business to make their decision where to attend college. As School

of Business representatives we had ample opportunity to practice our selling skills and contribute to the effort to convince candidates to attend NP. - Utilize marketing skills to assist the Career Resource Center in promoting the Dining Etiquette Dinner The AMA collaborate up with the Career Resource Center and hosted an extremely successful Dining Etiquette Dinner on February 13th. Please refer to the Professional Development section for details. - Assist in marketing the campus job fair by recruiting at least 5 members to help coordinate the event AMA members were chosen to promote the job fair on campus during the fall semester by presenting in business classes and distributing flyers. Three students presented in various classes announcing the date, time, and benefits of attending this event. The campus job fair was a success with over 75 students visiting various potential employers. Goal: Serve our local New Paltz community by hosting events that benefit the region Outcomes: - Hold a Thanksgiving food drive, and collect at least 100 non-perishable food items to donate to Family of New Paltz The AMA was able to collect non-perishable food items due to Hurricane Sandy which ripped through many of our students family homes in New York City and Long Island. With the storm hitting close to home for many of us, the AMA teamed up with the SUNY New Paltz Wellness and Recreation Center promoting a basketball tournament fundraiser for an alumni who lost her home in Belle Harbor. This was a very successful event that raised more than $1,000 for the family. - Host a Red Cross Blood Drive with at least 150 donors The AMA will be hosting a Red Cross Blood Drive, expecting at least 150 donors based on last years level of participation. The event was originally scheduled for February 10th, but the Red Cross was unavailable causing us to reschedule the event for April 10th.

Fundraising
Goal: Generate $8,000 in revenue from Market Research Projects Outcomes: - Offer marketing research skills to local organizations The AMA generated $8,000 from Health-Quest for the research completed. $8,000 was the fee of the first project, resulting in a net profit of $1,000. The second project is scheduled to begin in February and should generate approximately the same level of profit. Please refer to the Professional Development section for more details. - Establish Call Center in the School of Business Please refer to the Professional Development section.

Goal: Generate $500 from local and national businesses and develop long-term financial support and relationships with businesses Outcomes: - Utilize alumni to develop contacts We have established an active AMA alumni base from the past four years. These alumni hold strong ties to the AMA and we recognize them as potential clients. We have used our alumni data base to conduct research for a student project and planned to call them for financial support this spring. However, the School of Business is conducting a fund raiser concurrently and requested we delay ours until next fall. - Offer incentives for donations We offer advertising space and promotions at all of our events and on all of our promotional material to donors. Corporate sponsors are also featured on the SUNYNP AMA website, which is discussed in Professional Development. These website sponsors combined have generated a profit of $480. - Develop data base of potential sponsors This year the AMA combined several contact lists from previous years and added businesses from the two local Chambers of Commerce. This list is available to all AMA Executive Board members making the process of contacting a business simple and expedient. - Develop long-term financial support and relationships with businesses The AMA sent sponsorship letters, emails, and followed up with courtesy calls contacting 50 percent more companies than years past. The AMA ensured that sponsors and potential sponsors were constantly invited to and recognized at events. This level of professionalism has helped retained the same sponsors for over two years and was able to raise $1,000 in corporate sponsorships and an additional pledges to date of $500. Goal: Collect 20 raffle items from local and national businesses Outcomes: - Solicit local businesses The AMA solicited five businesses to provide raffle items for their events. The companies who contributed were Ulster Savings Bank, Starbucks, P&Gs Restaurant, the Zagatrated Gilded Otter Restaurant, and Woodstock Wind Chimes. - Offer ad incentives for donations All companies that donated a raffle prize were thanked in the Business Day Conference brochure which was distributed to each attendee. - Sell tickets at all events and raise $100 After considering the membership fee, as well as the amount members pay to attend certain AMA events, the Executive Board decided to alter this strategy. Rather than selling the raffle tickets, they were distributed at events as incentives for attending or as encouragement to fill out a survey at the end of certain events.

Goal: Generate revenue of $400 through t-shirt sales Outcomes: - Sell 40 shirts for $10 The VP of Advertising & PR is currently in the design process for the t-shirt competition in New Orleans. The shirt will mirror the chapters theme for the year Go Green to Make Green. - Sell to AMA general members and School of Business students Once this shirt is designed, the AMA plans to order a large supply to sell to general members and others in the business community who attend our conference. - Use internal and external communications to motivate members to purchase t-shirts The AMA has involved the general members in the design process asking them to provide input for various shirt designs they would be interested in purchasing. A desire for a t-shirt based on this years theme was expressed at our Business Day Conference by attendees and also expressed in the general member meetings. - Establish a policy for members to wear shirts at school events The Dean of the School of Business recently purchased AMA polo shirts for the Executive Board to represent the chapter and the school in a professional manner. The polo shirts have resonated well with general member many who have expressed a desire to have their own shirts to wear at our events. Goal: Collect $500 in revenue from the first AMA hosted Wing Night Outcomes: Unfortunately, we were unable to schedule a date with McGillicuddys Restaurant due to conflicting Student Association events during the fall semester. However, we replaced this fall event with our first Tuthilltown Distillery Tour and Tasting. On Friday, November 30th the AMA sponsored a field trip to attend the first Tuthilltown Spirits Tour and Tasting. Tuthilltown Spirits is a famous local whisky distillery, being the first distillery since prohibition in New York State. Marketing Director, Ralph Erenzo, guided the students through the facility and discussed the marketing of a whisky distillery. We had fourteen students attend this event, generating a profit of $100. - Use internal and external communications to increase attendance Once the Board made the decision to offer a tour of Tuthilltown Spirits they were able to promote the tour through social media, emails, and flyers to inform general members as well as the business community - Promote McGillicuddys Restaurant to SUNY New Paltz students and local patrons Although we were unable to agree on a date that worked for both parties we did make an agreement with the restaurant to cater our regional conference at a reduced rate. We promoted their restaurant on all flyers and promotional material for the

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AMA conference. The VP of Advertising & PR also heavily promoted the restaurant via social media and published a PR release about McGillicuddys excellent service at the conference. Goal: Generate revenue of $2,000 from admission fees to the Business Day Conference Outcomes: - Register SUNY New Paltz students, faculty and alumni, surrounding SUNY schools, and local business professionals With more than 130 individuals participating, the number of attendees at our conference exceeded attendance at all other previous conferences. The revenue generated from the conference was $970, which did not meet our goal because we waived entrance fees for prospective sponsors, speakers, AMA members with financial hardship, and several of the colleges executives. - Use internal and external promotion to increase attendance Executive Board members gave short presentations to a variety of business classes, which included marketing, management, and strategic management classes. Flyers were used to create awareness among SUNYNP students and surrounding business community. In addition, email invitations and event descriptions were sent to many business professionals who have ties with the Ulster County Chamber of Commerce and the New Paltz Chamber of Commerce. - Request faculty to offer extra credit incentives for attending conference Our Business School faculty knew how prestigious this conference was. As a result, many of the faculty offered students extra credit for participating in the event and writing a short paper. Goal: Obtain wine, food, and donations from local wineries for the 4th Annual Wine Tasting Networking Gala and generate $500 from admission fees Outcomes: This event was held at the Dorskey Art Museum on campus. A local and international award winning winery, Whitecliff Winery, supplied the beverages. Sodexo Catering supplied cheese and cracker platters as well as sparkling punch. We generated revenue of $110. The first major snowstorm of the season significantly reduced the number of attendees. Overall, however, the event was a success with over

30 participating in the wine gala and museum tour. The Art Director was delighted with the opportunity to show the latest art exhibit to students and the students enjoyed the wine tasting and lecture on marketing wine. - Promote SUNY New Paltz students, faculty and alumni AMA promoted the gala to NP students, faculty, and alumni by using internal and external communication to generate interest. Our Advisor sent email invitations to all business faculty and staff to attend the unique event. - Use internal and external communications to generate interest Our VP of Advertising & PR and committee created flyers about the event and used social media to generate a buzz around campus. - Offer incentives for attending gala The incentives of networking in our campus art museum generated substantial interest. The owner of the winery has a strong passion for art and students were interested in bringing art and wine together. The attendees were primarily students 21 years of age or older, which provided the vintner an opportunity to promote her wines to a local market generally not easily reachable. The vintner advised us that several students who attended the gala later visited her winery to sample and purchase wines. Goal: Collect $150 revenue from registration fees for NYXPO Business Conference Outcomes: - Promote AMA members and SUNY New Paltz School of Business students Our chapter offered a trip to the NYXPO in New York City to AMA members and School of Business students. 30 students took advantage of the opportunity to network in New York City generating revenue of $270 for the AMA, which exceeded our goal. We charged students $15 to cover both transportation and entrance for the conference. Our Advisor waived the fee for a few students who were experiencing financial difficulty. - Use email list and class presentations We increased attendance to the NYXPO by promoting the event through student email lists and presenting information in classes. Posting flyers throughout the School of Business was also a means of advertising. - Request faculty to offer extra credit incentives for attending NYXPO Our chapter was again successful in influencing management and marketing faculty to offer extra credit incentives for students to attend this entrepreneuroriented exposition. Of the 30 individuals that participated in the event, seven received job interviews and three were offered an internship or job placement upon graduation. Goal: Collect $150 revenue from sale of

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wristbands for our first New Paltz Main Street Food Crawl Outcomes: Our board underestimated the amount of time and work needed to successfully hold this new event in the fall semester. We plan to coordinate a similar event, essentially a tasting of local restaurants instead of a street crawl, during our schools Buy Local week with the New Paltz Local Food Alliance in May. We determined there is high level of interest among students for an event like the restaurant tasting. Two other student clubs and associations on campus have expressed their interest in co-sponsoring. - Utilize SUNY New Paltz students and faculty The AMA has noticed the trend among faculty and students buying locally grown food in the farmers market on campus. They also noticed the lack of promotion for such an important event in this community. The AMA Executive

Board has joined and met with the Chamber of Commerce, Village of New Paltz, and the Environmental Club to help plan promotion and spread the word of this event. The farmers market is held weekly and the market indicated that sales have increased slightly since the additional AMA promotion began. - Use internal and external communications to generate interest Although the promotion has just started, the AMA Executive Board is excited about contributing to this project. The VP of Advertising & PR and her committee have coordinated with the VP of Community Services to achieve the goal and create awareness of the importance of the famers market. - Offer incentives for participating in food crawl The AMA will not be providing incentives for the farmers market as they would for the food crawl. This is because the farmers market is an event that is held weekly outside the main education buildings on campus.

Membership
Goal: Have a diverse gender profile among our general members Outcomes: - Feature both male and female on flyers and posters SUNY New Paltz prides itself on diversity across campus of both faculty and students. It is the most diverse of all the four-year SUNY schools and has received numerous awards for its diversity. Consequently the AMA tries to promote gender diversity in our organization we have been successful in developing promotional materials that focuses on that issue. - Have events that attract the interest of both male and female The most important attribute of our events is that they are heavily focused on professionalism. Since our events mostly attract marketing and management majors we have had success with gender-neutral activities. Our board alone is composed of three females and five males; during the spring semester the profile changed to an even representation of both genders. - When tabling for events have both male and female representation Our tight group of board members always made an effort to table for events within the School of Business using the diversity of our group to attract potential members. Goal: Increase Management members by 50 percent Outcomes: - Promote AMA in management classes through classroom presentation Having an established reputation in our school of business and good relationships with faculty, we made presentations about the AMA in numerous management classes. In our presentations we emphasized the fact that you do not have to be a marketing major to join the AMA. By joining you gain real world leadership skills and if you attend events any management major can find programs useful for career development and stimulating. By customizing our presentation to management majors, we were able to recruit eight new members. - Show AMA as an alternative to management students so they can join an organization Given the lack of a Management Association at New Paltz we see an opportunity to reach out to management majors. Like any organization, there needs to be charismatic members who excel in the ability to inspire productivity, efficiency, and unity. Along with helping the organization with its internal structure, we emphasize the benefits management majors would obtain from organizing events on and off campus. - Set up recruitment tables in the school of business before and after management classes We tried this activity twice, once during the fall and once during the spring semester. We found that this approach was not as effective as we desired. Students were always rushed to class, work, or another activity. We discovered it was more effective to sell the AMA to management majors through the use of class presentations. - These efforts resulted in an addition of eight new management majors which is a 73 percent increase. Goal: Increase number of undergraduate members by 40 percent Outcomes: - We registered 19 new undergraduate members in the spring alone increasing our current undergraduate membership by 37 percent.

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- Participate in club fairs throughout the year In an effort to diversify and form a stronger link between the AMA and other student organizations. For the third year the AMA chapter participated in the Club Involvement fair on campus during the fall and spring semester. To further develop a relationship with other student organizations, the AMA, for the first time, held the position of Campus Chair to all academic student organizations on campus. - Have General Member Meeting biweekly on the offhour for maximum student convenience The chapter held two General Members Meetings a month, to advise potential members of the value the AMA offers, how the chapter operates, and the benefits of joining. This resulted in an increase in member involvement as evidenced by the increase in members joining committees and shadowing board members. Although New Paltz is primarily a residential college campus, we have a relatively large number of commuter students. - Put General Interest Meetings on all First Year Calendars which are emailed weekly to all first year students Every week an email is sent out to students from the Dean or the Director of Business Projects informing them of upcoming events. All of the AMA meetings dates are distributed to business students in weekly meeting emails and on hallway monitors visible throughout the school. - Advertise in Residence Halls All events were promoted throughout campus and extensively in residence halls bulletin boards. Half of our board members live on campus dorms and were strong vocal promoters of AMA events to resident neighbors. The chapter also utilized the school newspaper (The Oracle) and radio (The Edge) and television stations to create awareness among the entire student body about AMA events and to stimulate membership. The Oracle published monthly articles about promotional events hosted on campus. The Edges weekly talk radio show was utilized twice during the fall semester to promote the 17th Annual Business Day Conference. As a result of this intense promotion effort, three of our new members joined the AMA. - Make presentations in foundation classes Our chapter creates custom presentations to appeal to each class or type of class in which we present. Foundations classes that mostly consist of freshman or newer student in the School of Business are easier to influence to join a club such as the AMA. The students are advised that joining the AMA is a great way to gain knowledge of the business world and career opportunities, which can be intriguing to student uncertain if business is the career path they want to follow. - Create events that give undergrads the ability to network with graduate students in all majors Every event we offered under professional development resulted in attracting substantial number of undergraduates and graduates. Events such as fall and spring School of

Business networking events, Business Day Conference, and trips off campus allowed students to interact and discuss classes and career options. Goal: Improve participation and retention of members Outcomes: - Break up General Members into committees for each event with established goals and objectives At the General Member meetings the Executive Board was given the opportunity develop relationships with potential members, which in turn stimulated membership growth. Each board member greeted new attendees and described their responsibilities. Those who were interested in joining a committee were encouraged to contact the board position of interest. By distributing contact information, it enabled students to feel more comfortable communicating with the Board. As stated earlier, these groups become more informal teams as members ever very active in crossfunctional assistances. We did not want to limit members to just one or two groups; as a chapter we encouraged members to be active and not be unwilling to take new risks. - Have a minimum of one Executive Board member working with each committee In the beginning of the fall semester, the Executive Vice President conducts general member meetings with our VP for Membership. These two board members were individual who were able to rally the troops at all events and meetings. The two VPs ensured committees formed groups and accomplish biweekly activities such as promoting upcoming events. Active participation resulted in active attendance at meetings and events. The increased level of participation at meetings, workshops, and conferences provided support for the success of the program. - Create a sense of community through fun social events and meetings Whenever we conduct programs or hold meetings we attempt to include an element of fun. When possible we ask members to actively contribute and share their ideas. Besides planning events that have an academic purpose, we try to plan events that are fun and interesting. Sharing the same interests and working together for a common goal is one of the easiest methods of creating a sense of community. - Create an effective incentive program for active members The membership point system has been a tremendous success for the last three years. Based on the type and number of events, a student who participated could earn points. A member of the month was given to the member who accumulated the most points each month. These monthly winners then competed for the opportunity to be funded as the Member of the year for the international conference in New Orleans. The consistent interest demonstrated by members and the number of

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students who competed for points provided evidence of the popularity of the system and helped to retain membership. A trip to New Orleans has been one of the major reasons for members to be highly active in all areas of the chapter. In the 2012-2013 year, we sent a first year student to New Orleans and as a result she successfully ran for and won a board position due to her willingness to work for chapter success. - Send weekly emails and messages using online social networks To keep all of members constantly updated on events, news, and opportunities emails were sent whenever necessary to keep all current members informed. Through Blackboard, students were able to see our upto-date minutes and other Executive Board documents. Facebook and Twitter pages also served as large means of communication between all members and outside students who followed SUNYNP AMA. - Create office hours that are convenient for members The President, VP of Advertising & PR, as well as the Advisor maintain specific office hours to allow general members and interested students to visit and inquire about the organization. This created a comfortable environment and built a bridge between the general members and the Executive Board. Providing office hours allowed board members to be accessible to all students and allowed time to finalize events through collaborative efforts with all members. - Promote ability for General Members to shadow Executive Board members Executive Board members are able to oversee operations in general member meetings and provides insights to the members. This in return allows Executive Board members to potentially create shadow positions for active members. Our shadow program has resulted in successful executive board transitions from year to year. Our shadow program now has four year of successful transitions. As a result, the chapters level of success has increased every year as members set their goals higher as a top chapter.

Goal: Increase School of Business graduate membership by 30 percent Outcomes: - Create events tailored to upperclassmen Two of our highly popular events were the Wine tasting gala and the Tuthilltown Distillery Tour and Tasting. These two events were targeted to graduate students and seniors who were of drinking age. These events were highly popular because they offered an educational experience, a career path opportunity, and a social event amongst friends. - Create networking events with employee-seeking companies Our Local expos presented a great opportunity for students seeking to remain locally upon graduation. The New York City Expo presents an opportunity for students to network with businesses that varied from regional companies to top fortune 500. At the expos we attended we were the only students present, which worked to our advantage as the offers for internships and employment demonstrated. - Participate at the school of business alumni networking fair each semester During the fall semester the AMA assisted in coordinating the alumni networking event. Graduate students had the opportunity to network with successful business professional from the areas of finance, marketing, and not-for-profit organizations. These events are thoroughly enjoyed by the chapter because it provides an opportunity to reunite with past AMA alumni. - Make presentations in graduate business classes highlighting resume strengths Our chapter was fortunate to have three graduate students on our executive board. These students took the time during class breaks to discuss the primary benefits of joining the organization to colleagues. This resulted in a 20% increase in graduate membership.

Internal & External Communications

Goal: Increase the involvement of business students in events and meetings Outcomes: - Table inside the School of Business to promote events and membership AMA used tabling to promote to our student body and interact with various students and professors. We have found by tabling in the School Of Business students find the AMA Executive Board more accessible and approachable when they have questions about our organization or upcoming events. - Send weekly emails to all business members, updating them on events and meetings We were able to communicate to the business students using the email list we compiled from registration lists from our events and meetings. We also used our resources within the School of Business, notably requesting the Deans office to send out emails to all students informing them of our events and meeting dates and times. - Ask faculty to offer an incentive for students to attend AMA events Although some professors were unable or unwilling to award extra credit, other professorsand

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especially marketing facultywere willing to offer this to students as a way to give them incentive to become involved and participate. - Promote events and meetings through presentations in business classes This year our AMA Executive Board made it a necessity that there was AMA representation in every class in both the fall and the spring semesters. This was carefully planned before the class, making sure the professor agreed with having the student take the first few minutes of their class, as well as preparing a script for the board members to follow in order to ensure that every business student was receiving uniform information. - Place advertisements via print media throughout the School Of Business Exciting and informative flyers helped gain the attention of students. We also requested the Deans office to mount cork boards in classrooms for posting flyers. This helped gain a captive audience, rather than students simply rushing by our hallway board on their way to class. Goal: Keep Executive Board informed Outcomes: - Record accurate minutes at both the Executive Board meetings and Open Board meetings This was the responsibility of our VP of Communications, which she was very diligent in doing. Notes were taken at every Executive Board meetings following the agenda given at the beginning of each and the conversations during the open board meetings were recorded as well. The minutes were so thorough that they were used by our Advisor to help develop a paper on team dynamics. - Send an email of the minutes to each board member These notes taken by our VP of Communications were then emailed at the end of every meeting to our Executive Board email addresses to ensure that everyone knew what was discussed and what was expected from them in the upcoming days, essentially an action list. - Create specialized emails written just for Executive Board Members of the AMA Specialized emails with an AMA prefix were created for each Executive Board position. These email addresses helped to separate each students school email address from their AMA address ensuring that we were all reachable by other board members and general members. - Update the current social media websites (LinkedIn, Facebook, and Twitter) to increase awareness of upcoming events We created a Facebook Group specifically for the Executive Board in addition to our main

SUNYNP AMA Facebook Page. This group really made it easier to communicate internally and allowed us easily to switch group members when we had a personnel change between the fall and the spring semesters. - Maintain current calendar on the website with upcoming events This area of internal communications did not meet our expectations. With no website designers on our Executive Board it was difficult to coordinate with our website host when to update our event calendar due to the rapid pace and number of events. - Post the AMA events on the AMA Bulletin Board in the School of Business and Blackboard Each School of Business student association is given a bulletin board in the first floor hallway of the school. The AMA board was redesigned to match this years theme of Go Green to Make Green. The board was a place students could pick up AMA applications, brochures about the AMA. The board was also a great location to post advertisements where other clubs could not compete with us for board space. Updating our Executive Board members Blackboard accounts posed a substantial problem. It involved getting a third party (Help Desk) involved and available when the software malfunctioned. This caused us to turn to social media to communicate. - Develop and publicize contact lists of Board Members and the Faculty Advisor On our AMA bulletin board in the School of Business we placed pictures of the Executive Board as well as our positions and contact information. This helped students put a face to our names, making us more accessible. Several members commented on the usefulness of the bulletin board. - Develop our sponsorships, guest speakers, and our attendee data Every event the AMA hosts, they create an active roster of all the attendees, speakers, and companies that helped sponsor these events. These lists were helpful in sending out email reminders of upcoming events, recruiting speakers and obtaining corporate sponsors. Goal: Increase awareness of events and meetings for AMA Members Outcomes: - Create handout calendar of events and meetings for General Members We held General Interest meetings twice a month. In the first meeting of the month, we created a tentative calendar of the upcoming events in that month with notations about our bigger events later in the semester; these were distributed throughout the school.

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- Send emails weekly, reminding members of upcoming events and meetings We maintained contact with members to remind them of scheduled events in case they missed General Member meetings. We were also able to send out emails to various business classes through the Deans office to reach potential AMA members. - Have all members join/follow all social media websites (LinkedIn, Facebook, and Twitter) to remind them of upcoming events and meetings At the beginning of the fall 2012 semester we revitalized our AMA Facebook page. This page was closely monitored and updated with upcoming events through various campaigns, including talking about our Facebook page in our meetings and making sure the Facebook logo was on our promotional material. - Have a sign-in sheet at each General Member Meeting and then email the minutes to those who did not attend The New Paltz School of Business is relatively small in size and all classes are held in one building. This creates a family making it a close knit group. With an array of class standings on the Executive Board, there was not a face in the General Member Meetings that was not recognized. For this reason we did not feel it necessary to have a sign-in sheet every meeting. We did, however, continue to record the minutes of these meetings and email them at the end. Goal: Increase and maintain relationships with external constituents Outcomes: - Invite at least five universities to our 17th Annual Business Day Conference SUNY Albany, SUNY Oneonta, SUNY Oswego, SUNY Ulster, and Ithaca College were the six colleges we invited to our 17th Annual Business Day Conference. The conference invitation was also extended to the Professional AMA Albany chapter. Since the conference was on a Wednesday (the best day for SUNYNP Students), only two of these colleges were able to attend. - Attend other schools events to maintain positive relationships We are currently recruiting a group of students to take a trip to Pace Universitys conference being held in the end of February. We have also been planning a speaker session with SUNY Albany, which will happen later on in the semester as students prepare to graduate and look for careers or summer jobs and internships. - Mentor at least two national chapters SUNY New

Paltz has been an established AMA chapter since 1987. It is because of our experience that we were asked to mentor other local AMA chapters as an Ambassador chapter. This year we kept in contact with SUNY Ulster and SUNY Albany who were both looking for guidance. - Co-Sponsor a regional conference with a national chapter at another University As stated in the Professional Development section, we offered assistance to a fellow SUNY chapter in their efforts to host a successful regional conference. Goal: Keep nonAMA members and our outside community current on our events Outcomes: - Send out a press release before and after events in faculty newsletters, the School newspaper, the town of New Paltz papers and county newspapers Our VP of Advertising and Public Relations was in constant contact with the School Of Business Director of Business Projects who helped to distribute our press releases in the faculty newsletters, alumni newsletters, and the School of Business student body. We also modified each one of our press releases and sent it out in weekly emails sent to members of the Ulster County Regional Chamber of Commerce and the New Paltz Chamber of Commerce. - Maintain an up-to-date website and Facebook page As mentioned in our earlier goal, our Facebook page was a main resource for getting information out through the Internet. Unfortunately, our website did not meet our expectations. Our website was hosted on a server belonging to a former Executive Board member who has since graduated. Communications with this alum were difficult, which prevented us from quickly and efficiently updating the site.

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Chapter Operations
Goal: Utilize capabilities and create awareness of new board members. Outcomes: - Create committees, organized by function, for active members to establish good relationships with Executive Board members Our AMA has successful established an approach to increase general member involvement in the AMA by creating committees and recruiting general members to join. We experienced an increase in participation and have expanded committees as a result of our early success. Initially, three committees were formed to improve chapter awareness while achieving maximum effectiveness in the areas of Advertising, Finance and Programs. Elected Chairs report to the executive board on biweekly progress of function. As a result, we increased member participation and improved our effectiveness as evidenced by the increase in the quality of programs. - Have interested active members shadow Executive Board members for a semester to familiarize themselves with responsibilities of a desired position The shadowing opportunity for our general members has been a huge success. We are able to identify potential future leaders for the AMA through this process. A successful future for our chapter lay in the hands of developed leaders. The shadows helped plan and execute programs with the Executive Board. Due to the fact that we are a top ranked chapter within the AMA, students perceive an Executive Board member as being prestigious and a good way to improve their resumes. This has resulted in multiple members shadowing each of the Executive Board positions and allowed the present Board to establish a succession plan every year since a large turnover from graduating students is common. - Harness the collective intelligence of the diverse majors on the Executive Board to guide events from start to finish and conduct robust financial, operational, and interpersonal analysis in service of exemplary marketing - The achievement of this goal is evidenced by the successes of our chapter outlined within this report. Having Executive Board members that are concentrated in the several positions offered (e.g., Finance, Management, Marketing) helped us achieve operational efficiency and effectiveness in everything we accomplished. All of the activities outlined in this report are due to the concentrated and collaborative thought processes by our Executive Board leaders in each of those areas. Goal: Conduct meetings professionally Outcomes: - Reserve rooms and times for every board meeting AMA reserved meeting spaces with the staff at the School of Business, matching the entire years schedule including days and times of every board meeting. The result was minimal to no scheduling conflicts with other organizations. Our VP of Programming being a part-time office assistant within the School of Business contributed to our efficient scheduling. - Conduct weekly Executive Board meetings and biweekly meetings for all the AMA members Weekly Executive Board meetings require Executive members to prepare a summary of the tasks assigned to them. In addition, a plentiful amount of general members attended biweekly open meetings. This allowed general members to assist in planning events and providing input to the Executive Board. General members stated that by attending open board meetings they were more exposed to the dayto-day operations of our AMA. - Develop an action plan at the conclusion of each meeting to ensure success on tasks assigned At the conclusion of each meeting, the VP of Communication immediately reviews and sends out minutes of the meeting to all Executive Board members. This assists the Executive Board members within the meeting to remember their responsibilities and establish priorities accordingly. Board members have expressed appreciation of the process and perceive it as a tool to help ensure their tasks are completed in a timely manner. - Invite management faculty and majors to board meetings to discuss effective operations management Last spring we concluded the year by updating our AMA constitution and developing an internal operation manual. Our President and Executive Vice President, who are current MBA students with an undergraduate degree in management, ensured proper procedures were implemented for the year. This has resulted in one of the most successful years by conducting more events, meeting deadlines, and establishing a budget with Student Government for the first time in a few years. Goal: Properly plan and organize an outline and schedule of events for the 17th Annual Business Day Conference Outcomes: - Develop workshops and topics with speakers to help attendees improve their personal, professional, and business skills Prior to the start of the fall 2012 semester, the Executive Board members held a summer retreat in June. During this retreat, the Board reached a consensus

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on specific topics to offer at the Business Day Conference, speaker series, social events and workshops. Once the fall semester commenced, speakers and workshops were finalized within a quick and timely matter. Our summer retreat has been key to the chapters success as we lay down the ground work for the rest of the semester. - Create a personalized theme for our conference The AMA developed a different theme to stay more competitive than the other organizations on campus and other schools at the International conference. The theme was Go Green to Make Green and implementation of this integrated communication theme was the foundation for all of our events and promotional material. Students throughout the college were impressed with the creativity of our tag line which stimulated countless ideas for promotional use. - Provide students the opportunity to network with speakers and alumni Along with many of the events, our organization actively encourages students to attend Alumni Networking Events hosted by the School of Business. Please refer to Professional Development section. - Reserve rooms and any other extra accommodations for the conference As discussed earlier, having our VP of Programming as a student assistant within the School of business was a great help in scheduling. The VP of Programming was able to reserve rooms and extra accommodations in a timely manner throughout the entire school year. - Invite all staff and faculty to our 17th Annual Business Day Conference Our Advisor, President, and VP of Programming personally invited all of the faculty and staff in the School of Business to the 17th Annual Business Day Conference. They placed invitations in the staffs mailboxes as well to improve attendance. These efforts, coupled with the family culture embedded within the School of Business, resulted in the Dean, professors, and staff attending our conference despite their busy schedules. The number of faculty and staff truly added to the quality to the conference. Goal: Maintain well-established relationships with previous speakers and alumni. Outcomes: - Invite speakers (including previous speakers and alumni) to the 17th Annual Business Day Conference Speakers are decided during our summer retreat, which allowed our President to invite speakers and alumni in a timely schedule. - Keep a current contact list of all speakers and alumni, for effective utilization in the future As discussed in the Internal and External Communication section, at the end of every semester, the VP of Communication and Fundraising updates a contact list. Utilizing this list gives SUNYNP AMA a competitive advantage over other collegiate chapters.

Goal: Ensure the upmost professional image of the Chapter Plan and Annual Report Outcomes: - Coach all Executive Board members on a regular basis for at least 5 minutes during each meeting to improve understanding of responsibilities and ensure completion of individual components before document deadlines Since working with a smaller board we have found it easier to train board members. During the summer retreat, our president and advisor spent time reading over each Executive Board members responsibilities. Early in the fall semester, the President and Executive Vice President also met with board members to evaluate and aid in development and progress. During the spring semester we had some Executive Board turnover, but nonetheless maintained our image and high standards of efficiency. Our advisor has been instrumental in aiding all board members throughout the year. - Require reports from a designated Executive Board member, after completion of any event This is a new policy of Executive Board members this year requiring each member to present a well-written one-page summary of any event they specifically oversee. This new policy has contributed significantly to streamlining the process of drafting the annual report. This strategy also leads to development of institutional knowledge for new board members who are provided with guidance and ideas on events that were conducted in the past as well as issues or outcomes to be expected. - Set aside meeting time to collectively make edits and directional changes to both the plan and report Since the Executive Board has to work around both graduate and undergraduate coursework, along with individual work schedules, it was necessary to schedule multiple meetings well in advance. We have established deadlines the week before any major report is due to AMA HQ. This practice has enabled our chapter to produce top-quality work in a timely fashion.

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June 30th - Summer Retreat FALL 2012 August 24th - Freshmen and Transfer Orientation 28th - Executive Board Meeting September 5th - Executive Board Meeting - 1st General Interest Meeting 12th - Executive Board Meeting 13th - Club/ Organization Fair 19th - Executive Board Meeting - General Member/Interest Meeting - MME Workshop - Buy Local Expo Orientation 20th - Buy Local Expo Set Up 21st - Buy Local Expo Tradeshow - Alumni Networking Event 25th - Business Association Collaboration - Regional Conference Grants Deadline - Executive Board Chapter Plan Meeting 26th - Executive Board Meeting 27th - Business Association Collaboration October 1st-5th - Marketing Week 2nd - Business Plan Contest Kick Off Event 3rd - Executive Board Meeting - General Member/Interest Meeting 4th - Career & Job Fair 9th - Chapter Plan Deadline 10th - Executive Board Meeting 15th - AMA SavesLives Kick Off 17th - NYXPO Business Conference 18th - Sales Workshop 19th - Trump National Golf Tour 20th - Zumbathon National Breast Caner 24th - 17th Annual Business Day Conference 27th - School of Business Open House

31st - Executive Board Meeting - General Member/Interest Meeting November 7th - Wine Tasting Gala 13th - Outstanding Marketing Week 14th - Executive Board Meeting - General Member/Interest Meeting 21st - Executive Board Meeting - Pearson Focus Group 28th - Executive Board Meeting - General Member/Interest Meeting 29th - Business Plan Writing Workshop 30th - Tuthilltown Tour December 5th - Executive Board Meeting - Elections for Spring New Board 7th - Direct Marketing Education Foundation - SOB Award & Graduation Ceremony 12th - Executive Board Meeting - General Member/Interest Meeting - AMA Case Competition Deadline - Lunch with the SOB Dean SPRING 2013 January 25th - Executive Board Meeting 30th - General Member/Interest Meeting February 1st - Executive Board Meeting - Green Guru Consulting 6th - School of Business Association Fair 7th - Club/ Organization Fair 8th - Executive Board Annual Report Meeting 13th - General Member/Interest Meeting - Dinning Etiquette 14th - Heart-to- Heart Event 15th - Executive Board Meeting 20th - Annual Report Deadline 22nd - Executive Board Meeting

27th

General Member/Interest Meeting

March 1st - Executive Board Meeting 6th - Dress for Success 8th - Executive Board Meeting 13th - General Member/Interest Meeting 15th - Executive Board Meeting 16th - Accepted Students Day 21st- 23rd - AMA International Collegiate Conference 21st - Student Leadership & Development Workshop 22nd - Northwestern Mutual Sales Competition - Marketing Strategy Competition April 5th - Executive Board Meeting 6th - Zumbathon American Cancer Society 10th - General Member/Interest Meeting 12th - Executive Board Meeting - New Paltz Commerce Business Expo 13th - Accepted Students Day 16th - NYS Regional Business Plan Competition 19th - Executive Board Meeting 24th - General Member/Interest Meeting 26th - Executive Board Meeting 30th - Campus Clean Sweep May 1st - General Member/Interest Meeting 3rd - Executive Board Meeting - SOB Award & Graduation Ceremony 8th - Business Plan Contest 9th - Hall of Fame

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2012 - 2013 Budget

* AMA t-shirts, polo shirts, and name tags were donated by the School of Business, so no expenses were incurred ** Wing Night Event did not occur, but was replaced by Tuthilltown Spirts Whiskey Tasting *** Foodcrawl Event did not occur, see Fundraising section

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