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Kutztown University, Kutztown, PA, no degree earned:
Fall -Spring 2010
Education
Louisiana State University (LSU), Baton Rouge, LA
Bachelor of Arts in mass communication Concentration: public relations, Minor: business Expected graduation: Dec 2013 GPA: 3.2
Experience
Intern, Armstrong World Industries, Lancaster, PA, May-August 2013
Managed social media accounts for Armstrongs residential ceilings group including Facebook, Twitter, Pinterest and Google + using Spreadfast software Created a social media strategy and content to use for each social media platform including Facebook, Twitter, Pinterest and Google + Increased Facebook following by 4,220 likes using Facebook Ad campaign Acted as liaison between Armstrong and outside clients such as public relations, advertising, and video production agencies Researched and presented the latest Twitter terms at the monthly Global Social Media Council meetings with all Armstrong social media representatives Edited press releases and various Armstrong marketing literature
Research director, PowerUp Communications, BR Walls Project, Baton Rouge, LA, Aug. 2013-Dec. 2013
Managed all research and evaluation for the BR Walls Projects awareness campaign Created charts and graphs of all survey results to show changes in awareness for BR Walls Project Analyzed BR Walls publics to narrow down a specific target audience to implement campaign strategies and communications with Assisted in planning, communication and evaluation of a BR Walls fundraising event, Harmonizing the Arts at the Belle of Baton Rouge Casino & Hotel including a silent auction, live music, food and drinks Assisted in creating various deliverables such as, event programs, donation letter, save the date postcards and fliers. Delta Gamma Sorority, 2010-present Public Relations Student Society of America, 2012-present Tiger Athletic Foundation, 2010-2012 Volunteer at Louisiana School for the Visually Impaired, 2010-present Winner of the 2013 Social Responsibility category of the Baton Rouge Social Media Awards (SoMes), Spring 2013 Pennsylvania Athletic Conference Scholar Athlete Award, 2010
Activities/Honors: