Pricing Strategies

Three Companies: 1> Vodafone 2> Bharti-Airtel 3> Reliance

Different strategies are used for different services by each company.

We have shortlisted 2 services for pricing strategy comparison:

1> Voice Call Service (Cheapest Post-Paid Plan) 2> 3G Data Service (1 GB Data monthly)

Voice Call Service (Cheapest Post-Paid Plan)

Company
Airtel Vodafone Reliance

Monthly Rental
199

Local Call Charges (Per Min)

Rs. 0.60

Local SMS Charges

Rs. 0.50

99
99

Rs. 0.75
Rs. 0.50

Rs. 1.00
Rs. 0.50

This small comparison shows that all companies are following Competition-Based Pricing Going Rate Pricing strategy Monitor competitors (each others) pricing strategy

Reliance is acting as a Price Leader here

3G Data Service (1 GB Data monthly)

Company Airtel Vodafone Reliance Monthly Rental Free Data Validity 30 Days 30 Days 30 Days

250
250 123

1024 MB
1024 MB 1024 MB

Airtel & Vodafone are following Competition-Based Pricing Reliance is following Penetration pricing Strategy Reliance has acquired Low Cost Leadership