Attribute Based Mapping

ABM For Tablets

.800

Screen Size .600

Asus

OS & UG Memory
.400

Google
.200

Samsung
Price
0.500

Brand Image

Battery Life
-1.000 -0.500

.000 0.000 -.200 -.400 -.600 -.800

1.000

1.500 Y-Values

Apple

Sony

Design Hardware

-1.000 -1.200

Recommendation
Apple needs to work on Battery Life, memory & Upgrades and operating System. Google nexus need to improve on Design, Hardware and Price.

Samsung Galaxy is falling short on the Hardware, Design and battery life attributes. Asus is also needs to work on Hardware, Design, Image and price.
Sony is fairing very badly on most of the attributes as perceived by customers hence they have to put in efforts in improving memory, Price, Image, OS and Screen Size.

Variables under Consideration

Variable Name Brand Image Price Operating System and its upgrades Battery Life Portability Memory and expandability Weight Reading Web Browsing Apps Design Hardware Explanation Perceived image of the brand Price of the tablet Type of OS used like Android, Windows, iOS In terms of how quickly battery drains in various usage scenarios. In terms of form factor , dimension Whether expandable memory slots are available and RAM of the tablet How heavy or light the tablet is Ease of reading docs and other Ease of using internet In terms of availability and variety In terms of type of screen used Type of processor used, GPU, sensors.

Availability
Voice and Video Calling Camera Speakers

Ease of purchasing
In terms of call drop, clarity, noise cancellation In terms of type of sensor, MP, flash Stereo, Mono, loudness

Connectivity

Bluetooth, Infrared, NFC

Factor Analysis

Grouping of variables based on Factor Analysis

Factor 1 Variable Name Price OS Battery Connectivity Apps Factor Name

Basic Requirement

Weight Design Hardware Memory

Physical Attributes

Camera Speakers Reading Availability

Entertainment
Availability

Factor Analysis
Price ,operating system battery connectivity apps- basic requirement Weight, design, hardware, memory phisical attributes Camera speakers rrading (reading) entertainment Availability,