Beruflich Dokumente
Kultur Dokumente
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SWOT ANALISYS
Strengths Brand building capabilities Diversified product range The depth of distribution Low and mid price range of the products Industry catering to masses.
Weaknesses Dependence on retailers and grocery stores Lack of technology up gradation
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Opportunities Indian Biscuit Manufacturers Association (IBMA) estimates annual growth of around 20% in next couple of years. Growing demand of Sugar free cream crackers & diet biscuits. A package of fiscal incentives provided by various State governments
Threats Fluctuations in the prices of raw materials, transportation costs & distribution Entry of ITC (having very good distribution channels) in to biscuit industry) Emerging local bakery products
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Capital intensive manufacturing, advertising and distribution Heavy competition from major players.
BARGAINING POWER OF SUPPLIERS: In the case of major players bargaining power of suppliers is very
low as they dictate the prices. The ingredients are basic commodities such as wheat , sugar etc.
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HIGH BARGAINING POWER OF CUSTOMER Availability of many biscuits from low, moderate prices Availability of biscuits from non organized sector Loyalty of the buyers to biscuits that have brand identity makes them more powerful in the case of new entries.
THREAT OF SUBSTITUTES Substitute threat is more in the case of biscuits Growing packaged industry and bread industry Traditional Indian homemade snacks
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PESTEL ANALISYS
Political Taxes Production and Distribution licenses Economical lack of technology up gradation Increase in per capita income in India Social India is 3rd largest producer Changing Lifestyle Positive Perception among the people
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Technological
lack of innovation in technology Improved Research and development Environmental Agriculture based industry Population in the country Legal Taxation: Central Excise Duty as also State Sales Tax The Sales Tax or VAT lowered to the rate of 4%
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CONCLUSIONS
Indian biscuit Industry will have a continuous growth
Small companies are able to make profits
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THANK YOU
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