Fresher Juice

Activation Plan

Back Ground
M/s Al Hilal (hereinafter referred to as Client), an eminent business house in food Products. As an aid to the overall marketing campaign, Client has a Below the Line Marketing activities plan to promote Fresher Juice.

Target Audience
The primary target audience is : Male and Females of

& A+ socio-economic class

Object
The plan is directed towards creating a greater Top of Mind Brand Awareness at the end-user level leading to inducing trial and brand switchover

Activities

Cyclo-Van Project MMU with product Mascots Store Intercept