The Proposal by The Squad (Idris, Ed, and Blake) SECTION 1 Description of the Problem 1.

According the the St. Andrews Center website, the core mission of the St. Andrews Center is to provide vital tools for our community to fight poverty, breakdown barriers, and improve lives. Our proposal provides a way for kids who fit the need of this mission statement to be financially able to attend yearly programs. 2. The focus of our proposal will be the arts. We will put a lot of emphasis on art concepts such as drawing, painting, sculpture, theatre, and music. All of these art concepts will be taught throughout the weekly program that we have set up. During the day the kids will have at least an hour with each subject. Ultimately, we want to get the kids ready for a small theater performance at the end of the week. For example, during crafts kids work on building sets and costumes.

3. Most of the problems that the St. Andrews Center will face will be in the financial area. The facilities are actually fantastic for the programs that we have put together for the camps, but the finances to support these programs will be the big need that we will have to fulfill. 4. According to the city-data.com website, the average income in Highland Park is significantly lower than Chattanooga as a whole. The percentage of single-mother homes is much higher in Highland Park than it is in Chattanooga. These two statistics are great proof that Highland Park is in need of financial assistance and child care, and The St. Andrews Center is the answer for both of these issues. Median Household Income: Highland Park: $23,379 Chattanooga: $32,791 Percentage of Single-Mother Households: 27.9% Chattanooga: 16.7% Highland Park:

http://www.city-data.com/neighborhood/Highland-ParkChattanooga-TN.html access date: 27 October, 2013 SECTION 2 Summary of the Proposal Solution The Squads goal in this project is to create a camp that embodies everything that St. Andrew center stands for in the impoverished Chattanooga community. Addressing problems such as poverty, social inequality, and a lack of education that are a burden on the lives of the students who otherwise, if it were not for our camp, would not be able to afford to attend highland park. Using a very well thought out economically sound plan our group will construct a camp that addresses all of these problems, while also being artistically enjoyable for the kids. One of our most helpful sources, which our camp will be based off of, Art Matters: The Creative Side of the Summer Camp Experience about the twenty-four summer camps in North Carolina who came together to construct the best possible camp for their students (Foster). Following in their footsteps our group will go beyond their standard for a camp by creating a camp in Chattanooga that is

not only lucrative, but is also incredibly enjoyable and unique. Establishing programs that consist of drawing, painting, sculpture, theatre, and music our camp will have everything the artistic mind of a student could ever want out of a camp for the arts (Worlds Apart 3). Overall our group will hopefully exceed expectations and create an entirely unique experience in the form of an arts camp that not only helps improve the lives of the students that attend, but also improves the community as a whole. SECTION 3 Detailed Business Plan and Budget

Focus/Theme: Our group would like to carry out the overall Rise Up theme, which can be seen in the Arts Academy video. We believe this would be an excellent teaching tool in bridging our campers with the inner city children and showing them the struggles of this particular area of town. We would also like to have a separate theme each week, so that no two weeks are the same (ex. Week 1: The Rennaissance, Week 2: Art in Chattanooga, etc.).

Cost per student/revenue: Charging $170 per camper for eight weeks would generate $40,800 dollars of revenue. After-care would be available from 2-5 p.m. at an additional

cost of $15 per day or $65 per week (Camp cost was generated as a result of Mary Lou Johns All-Sports Camp rates because they also have a 30 camper limit and after-care rates are based on Chattanooga Zoo Camp rates). If 5 campers from each week were to sign up for a week of after care, an additional $2600 of revenue would be generated.

Event details: Our camp would be a Monday-Friday camp and run from 9 a.m.-2 p.m. Each day would consist of morning sessions from 9-11, lunch from 11-11:45, and afternoon sessions 11:45-2. There would also be three age groups if possible: 6-8, 9-11, 12-14. Our camp structure is heavily based around a conversation with Skip Skipper, the Education Curator and Camp Director, at the Chattanooga Zoo.

Staff recruitment: We would like to have a staff educated in the art field to give campers an authentic experience. Talented art students from area colleges, such as UTC, Lee University, and Covenant College would be ideal targets. We

could reach out through job postings, such as the ones found on UTC Career Planning Center website, and school e-mails. Student organizations at these institutions that share our goals would also be helpful recruitment targets. Art students from local high schools, which we could reach by contacting schools to raise awareness about our camp and the opportunity for volunteer hours, would serve as helpful, knowledgeable volunteers. In order to save money, we could also recruit staff and volunteers from the Chattanooga Ambassadors Program (CAP) and Chattanooga Girls Leadership Academy (CGLA), two program designed to foster education by placing youth in leadership and teaching roles. CAP is specifically designed for inner city youth and would be an ideal bridge between our more privileged campers and the inner city.

Training and salary: The ideal ratio for our age range a 1:8 staff to camper ratio. For 30 kids, that would essentially be four staff members. We would have four staff members paid

$7.50 an hour for an assumed 35 hour work week, which comes out to $8400 for the summer. Additional unpaid volunteers would help run sessions and help paid staff with tasks. Together they would ensure the kids have a productive and enjoyable learning experience through our camp. We can hold two to three training sessions before the start of camp to ensure they are all familiar with the facility and protocols for the camp. We would ask that these be unpaid in order to retain revenue. Blake has a good relationship with McCallie students, and they have to achieve a certain amount of service hours. We could utilize the students from there to serve as volunteers.

Safety plan: Staff members and volunteers would watch campers at all times throughout the day, including accompanying them to the restroom or wherever they need to go. We would have staff members present at both drop-off and pick-up to ensure camper safety.

Insurance costs: Insurance is $300 a month.

Facilities: $200 for facilities/janitorial expenses and $200 for the black box theater. The theater is something that we really want to utilize, and we believe it will be worth the expense to have the space.

Lunch and snacks: We contacted Publix and secured a $100 sponsorship to start us off the first week or two in terms of snacks and lunches. We found they have large meat platters for $40-$50 that can feed 60 or more people, which we would use to feed campers throughout the week. Including drinks and other snacks, we are looking at spending $1,173.76 on food during the summer.

Budget: We have added $400 for art supplies, modeled after the $500 Zoo Camp, a much larger camp, approximately spends on similar supplies such as paint, clay, brushes, markers, crayons, paper, scissors and other craft supplies. Marketing would also cost an additional $750. We have chosen to participate in the Kids Expo, a fair design specifically designed for kids, where they can explore

available summer camps. With a booth package, the TimesFree Press would also give us a ! page advertisement in the event publication and mention on the event website for the entire year. This alone would help us reach 66% of our primary market area. Added to our revenue, is also a $500 sponsorship from FedEx. We are still working with Art Creations to see if they will sponsor our camp to help with the costs of art supplies. We would generate a surplus fund of $1,876.24 for other camp expenses, and unforeseen expenses.

REVENUE

EXPENSES

Camp fees: $40,800 Aftercare: $2600 Sponsorships: $600

Insurance: $600 total Facilities: $400 total Black box: $400 total Art supplies: $400 Staff: $6300 total Marketing: $750

Profit: $43,400 Surplus fund: $1,876.24

Total: $12,123.76

SECTION 4 We would evaluate the effectiveness of our camp by providing surveys at the end of each week, which would allow parents to anonymously voice their opinions about our camp. Was it effective? Did their child learn new skills? Did they enjoy it? What can we improve? Surveys are a great, quick way to determine how a camp was run and if it was an effective method. The goal is to effectively improve the summer camp every week. If we can create a camp that is more exciting and more successful every week, we have done our job.

SECTION 5 Works Cited Armory. Ed. Karen Deer and Brenda Harlow. N.p., n.d. Web. 16 Oct. 2013. Foster, Eden. "Art Matters: The Creative Side of the Summer Camp Experience." American Camp Association. N.p., Nov. 2003. Web. 16 Oct. 2013. Johns, Mary Lou. Mary Lou Johns Sports Camps. N.p., n.d. Web. 12 Oct. 2013. Kids Expo 2013. Web. 9 Nov. 2013. <http://www.timesfreepress.com/site/kidzexpo/2013/getboot h.php> Skipper, Garrett. Personal interview. 23 Oct. 2013. Additional phone conversations with Publix, FedEx.
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