Gentrification Around Javaplein

Floor, Jens, Job, Kristian, Marije & Sarah

Date: October 2, 2013

Historical Research
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1902:
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Building Javastraat Oostelijk Havengebied

1960:
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Westelijk Havengebied Social Housing Lower Class Labour Immigrants

2000:
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Renovation

Zukin: Consuming Authenticity

Consumption behaviour

Zukin: Consuming Authenticity

The waves of gentrication

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Oldtimers Artists Middle class Professionals Super-gentriers

Research Question

How is the process of gentrication expressed in consumption behaviour around Javaplein?

Hypothesis

The different waves of the gentrication process are observable in the various places of consumption.

Concepts & Operationalization

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Taste as consumption
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Discourse of authenticity Design and Look

Segration of consumption
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Clientele Prices

Base: Old-timers

1st Wave: Artists

Date

2nd Wave: Young Professionals

3rd Wave: Super Gentrifiers

Conclusion
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How is the process of gentrication expressed in consumption behaviour around Javaplein?

Each wave is united by their consumption of authenticity. And, over time, this norm of alternative consumption becomes a means of excluding others from their space. (Zukin, 2008; p. 745)

Next: Interviews

Inhabitants Shop Owners/Employees